This is a powerpoint explaining pursuasion techniques ie logos, pathos, ethos with the advertiesment of Boost.

1. PERSUASION TECHNIQUES
RIYA KATOCH
19DM163

2. ARISTOTLE’S
RHETORICAL
TRIANGLE

3. ETHOS
• Ethos or the ethical
appeal, means to
convince an audience of
the author's credibility
or character.
• They use endorsement
by dentists in order to
appear credible.

4. PATHOS
• Pathos or the emotional
appeal, means to
persuade an audience
by appealing to their
emotions.
• The main theme of the
ad is to simply smile
and spread happiness.

5. LOGOS
• Logos or the appeal to
logic, means to
convince an audience
by use of logic or
reason.
• This OnePlus ad shows
the features of the
phone.

6. ADVERTISEMENT – BOOST
#PlayABiggerGame

7. ETHOS
• The fact that this
advertisement has
Virat Kohli in it
gives it
immediate
credibility and
also Boost is a
well known
producer of
nutritional drinks.
PATHOS
• The emotional
appeal in this
advertisement is
that it shows a
young child who is
aspiring to beat
Virat Kohli.
• Children and their
parents are able
to relate to this
advertisement.
LOGOS
• In the
advertisement, it
is being said that
stamina is
important for
playing cricket
and the way one
can increase their
stamina is by
having Boost.

8. THANK YOU