SlideShare a Scribd company logo
2Simple Product Scope in Indian pre-school 
© 2013 2SIMPLE LTD
Introduction - 2SIMPLE SOFTWARE LTD 
We are a multi-award winning educational software company based in 
the UK. 
More than 80% of nurseries and primary schools in the UK use our 
products. 
World wide more than 4000 schools are using Purplemash. 
All our products runs on various platforms and devices. 
Creating simple software with powerful outcomes is our ethos and we 
have built up a portfolio of over 35 titles and 40 awards since our 
inauguration in 2000. 
© 2013 2SIMPLE LTD
Products 
Purplemash is a online creative space or website filled with creative tolls, 
games and curriculum focused resources to support and inspire children 
at school and at home. Purplemash can be used for primary aged 
students from 3 to 11 year old. 
2Build a profile for early & primary years is a powerful multi award 
winning tool for supporting formative assessment by providing 
comprehensive progress tracking across each stage of a child’s growth. 
Serial Mash is a online stories which are published every week. Students 
can read online and answer questions based on chapters. 
© 2013 2SIMPLE LTD
Products 
Who can use Purplemash? 
© 2013 2SIMPLE LTD 
Preschools. 
Primary schools. 
Individual parents. 
Why Purplemash? 
In most of the pre and primary schools there is a need of quality and 
innovative basic education for overall growth of students from all strata. 
2Simple Software’s development team keep on adding many innovative 
and subject oriented content every week making it more powerful.
Products 
Purplemash can be used in school as well as at home. Also students work 
can be monitored by respective teachers. 
Purplemash is very much user friendly to students. Teachers can create 
many activities on single subject. 
To develop IQ level of pre and primary students. 
To learn subject knowledge innovatively. 
Purplemash helps students to improve onscreen reading and writing. 
Purplemash helps students to develop critical thinking. 
© 2013 2SIMPLE LTD
Indian pre-school scenario 
Pre and Primary School Education in 
India is a 40 billion rupees Industry. 
•Growth rate – 35-40% per year 
•Organized segment – 17% 
•Unorganized segment – 83% 
© 2013 2SIMPLE LTD
Indian pre-school scenario 
Pre School Education expected 
growth by 2017. 
© 2013 2SIMPLE LTD
Indian pre-school scenario 
Pre School Education – Organized Segment 
•Organized segment mainly operated through franchise 
business models. 
•Big corporate houses entering the pre-school market 
•Forming joint ventures with builders 
•Big and reputed private schools started chain of schools 
•Many pre and primary schools started in Tier II, IV & III 
cities. 
•Some of the big players in organized segment – Kidzee, 
Kangaroo Kids, Euro Kids. 
© 2013 2SIMPLE LTD
Indian pre-school scenario 
Pre School Education – Unorganized Segment 
•Unorganized segment mainly operated through 
individual schools. 
• Existing schools, trusts are entering the pre-school 
market 
•Taking help from curriculum design companies. 
•These schools are operating in pre as well as primary 
school segment. 
•Many pre and primary schools started in Tier II, IV & III 
cities. 
© 2013 2SIMPLE LTD
Indian pre-school scenario 
Pre School Education – Fee structure 
•Organized segment mainly charge between – 18000 to 
45000 rupees per year. 
• Unorganized segment mainly charge between – 10000 
to 20000 rupees per year 
© 2013 2SIMPLE LTD
Indian pre-school scenario 
Joint Ventures 
•Singapore based educational company EtonHouse 
International Education Group has joined hands with 
Serra International Pre-school with the aim of setting up 
a preschool chain across the country 
•Target by 2013 – 100 preschools. 
•Target by 2020 – 1000 preschools. 
•Targeted cities – Chennai, Bangalore, Hyderabad, 
Delhi/NCR, Mumbai & Pune 
•Kinder Pillar-Ivy League Schools Pvt. Ltd, which is an 
America based chain of preschools, has taken the 
initiative of launching its chain of preschools in Punjab 
© 2013 2SIMPLE LTD
Purplemash content 
© 2013 2SIMPLE LTD
Creative maths content in Purplemash 
© 2013 2SIMPLE LTD
Purplemash content 
© 2013 2SIMPLE LTD
Purplemash content 
© 2013 2SIMPLE LTD
Purplemash content 
© 2013 2SIMPLE LTD
Purplemash content 
© 2013 2SIMPLE LTD
Purplemash content 
© 2013 2SIMPLE LTD
Purplemash content 
© 2013 2SIMPLE LTD
Purplemash content 
© 2013 2SIMPLE LTD
Purplemash content 
© 2013 2SIMPLE LTD
Purplemash content 
© 2013 2SIMPLE LTD
Purplemash content 
© 2013 2SIMPLE LTD
Purplemash content 
© 2013 2SIMPLE LTD
Purplemash content 
© 2013 2SIMPLE LTD
Purplemash content 
© 2013 2SIMPLE LTD
Purplemash Retail 
Purplemash has great scope to sell to individual 
parents as … families are keen to support 
learning of their children. 
© 2013 2SIMPLE LTD
2BUILD A PROFILE 
© 2013 2SIMPLE LTD
2Build a profile 
© 2013 2SIMPLE LTD
2Build a profile 
© 2013 2SIMPLE LTD
Products 
© 2013 2SIMPLE LTD
2Build a profile 
© 2013 2SIMPLE LTD
2Build a profile 
© 2013 2SIMPLE LTD
Real Chapter books 
© 2013 2SIMPLE LTD
Real Chapter books 
© 2013 2SIMPLE LTD
Real Chapter books Quiz 
© 2013 2SIMPLE LTD
Presence in India 
We are planning to appoint distributors all 
over India. 
We share 25% margin to our distributors. 
We sign an agreement with the distributor. 
If interested to become distributor or 
consultant pl. mail on vijay@2simple.com or 
call on 098233 25256. 
© 2013 2SIMPLE LTD
Purple Mash – Online creative space for 
primary aged students 
Raising Standards Through 
Creativity 
Thank you 
© 2013 2SIMPLE LTD

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Purplemash distribution

  • 1. 2Simple Product Scope in Indian pre-school © 2013 2SIMPLE LTD
  • 2. Introduction - 2SIMPLE SOFTWARE LTD We are a multi-award winning educational software company based in the UK. More than 80% of nurseries and primary schools in the UK use our products. World wide more than 4000 schools are using Purplemash. All our products runs on various platforms and devices. Creating simple software with powerful outcomes is our ethos and we have built up a portfolio of over 35 titles and 40 awards since our inauguration in 2000. © 2013 2SIMPLE LTD
  • 3. Products Purplemash is a online creative space or website filled with creative tolls, games and curriculum focused resources to support and inspire children at school and at home. Purplemash can be used for primary aged students from 3 to 11 year old. 2Build a profile for early & primary years is a powerful multi award winning tool for supporting formative assessment by providing comprehensive progress tracking across each stage of a child’s growth. Serial Mash is a online stories which are published every week. Students can read online and answer questions based on chapters. © 2013 2SIMPLE LTD
  • 4. Products Who can use Purplemash? © 2013 2SIMPLE LTD Preschools. Primary schools. Individual parents. Why Purplemash? In most of the pre and primary schools there is a need of quality and innovative basic education for overall growth of students from all strata. 2Simple Software’s development team keep on adding many innovative and subject oriented content every week making it more powerful.
  • 5. Products Purplemash can be used in school as well as at home. Also students work can be monitored by respective teachers. Purplemash is very much user friendly to students. Teachers can create many activities on single subject. To develop IQ level of pre and primary students. To learn subject knowledge innovatively. Purplemash helps students to improve onscreen reading and writing. Purplemash helps students to develop critical thinking. © 2013 2SIMPLE LTD
  • 6. Indian pre-school scenario Pre and Primary School Education in India is a 40 billion rupees Industry. •Growth rate – 35-40% per year •Organized segment – 17% •Unorganized segment – 83% © 2013 2SIMPLE LTD
  • 7. Indian pre-school scenario Pre School Education expected growth by 2017. © 2013 2SIMPLE LTD
  • 8. Indian pre-school scenario Pre School Education – Organized Segment •Organized segment mainly operated through franchise business models. •Big corporate houses entering the pre-school market •Forming joint ventures with builders •Big and reputed private schools started chain of schools •Many pre and primary schools started in Tier II, IV & III cities. •Some of the big players in organized segment – Kidzee, Kangaroo Kids, Euro Kids. © 2013 2SIMPLE LTD
  • 9. Indian pre-school scenario Pre School Education – Unorganized Segment •Unorganized segment mainly operated through individual schools. • Existing schools, trusts are entering the pre-school market •Taking help from curriculum design companies. •These schools are operating in pre as well as primary school segment. •Many pre and primary schools started in Tier II, IV & III cities. © 2013 2SIMPLE LTD
  • 10. Indian pre-school scenario Pre School Education – Fee structure •Organized segment mainly charge between – 18000 to 45000 rupees per year. • Unorganized segment mainly charge between – 10000 to 20000 rupees per year © 2013 2SIMPLE LTD
  • 11. Indian pre-school scenario Joint Ventures •Singapore based educational company EtonHouse International Education Group has joined hands with Serra International Pre-school with the aim of setting up a preschool chain across the country •Target by 2013 – 100 preschools. •Target by 2020 – 1000 preschools. •Targeted cities – Chennai, Bangalore, Hyderabad, Delhi/NCR, Mumbai & Pune •Kinder Pillar-Ivy League Schools Pvt. Ltd, which is an America based chain of preschools, has taken the initiative of launching its chain of preschools in Punjab © 2013 2SIMPLE LTD
  • 12. Purplemash content © 2013 2SIMPLE LTD
  • 13. Creative maths content in Purplemash © 2013 2SIMPLE LTD
  • 14. Purplemash content © 2013 2SIMPLE LTD
  • 15. Purplemash content © 2013 2SIMPLE LTD
  • 16. Purplemash content © 2013 2SIMPLE LTD
  • 17. Purplemash content © 2013 2SIMPLE LTD
  • 18. Purplemash content © 2013 2SIMPLE LTD
  • 19. Purplemash content © 2013 2SIMPLE LTD
  • 20. Purplemash content © 2013 2SIMPLE LTD
  • 21. Purplemash content © 2013 2SIMPLE LTD
  • 22. Purplemash content © 2013 2SIMPLE LTD
  • 23. Purplemash content © 2013 2SIMPLE LTD
  • 24. Purplemash content © 2013 2SIMPLE LTD
  • 25. Purplemash content © 2013 2SIMPLE LTD
  • 26. Purplemash content © 2013 2SIMPLE LTD
  • 27. Purplemash Retail Purplemash has great scope to sell to individual parents as … families are keen to support learning of their children. © 2013 2SIMPLE LTD
  • 28. 2BUILD A PROFILE © 2013 2SIMPLE LTD
  • 29. 2Build a profile © 2013 2SIMPLE LTD
  • 30. 2Build a profile © 2013 2SIMPLE LTD
  • 31. Products © 2013 2SIMPLE LTD
  • 32. 2Build a profile © 2013 2SIMPLE LTD
  • 33. 2Build a profile © 2013 2SIMPLE LTD
  • 34. Real Chapter books © 2013 2SIMPLE LTD
  • 35. Real Chapter books © 2013 2SIMPLE LTD
  • 36. Real Chapter books Quiz © 2013 2SIMPLE LTD
  • 37. Presence in India We are planning to appoint distributors all over India. We share 25% margin to our distributors. We sign an agreement with the distributor. If interested to become distributor or consultant pl. mail on vijay@2simple.com or call on 098233 25256. © 2013 2SIMPLE LTD
  • 38. Purple Mash – Online creative space for primary aged students Raising Standards Through Creativity Thank you © 2013 2SIMPLE LTD