This document discusses the concept of a "purple cow", which refers to remarkable products or services that stand out in a saturated market. It notes that mass marketing is ineffective today, so businesses need to adopt a niche approach and create something that surprises consumers. While innovation is important, there are risks like larger competitors copying ideas. The conclusion is that to be a true "purple cow", a product or service needs to have its own unique character that makes it stand out from others.

2. Purple Cow

4. wat is een purple cow?

5. mass-marketing

6. oud vs new

7. in de praktijk

8. order.app?

9. gevaren?

10. eigen bevindingen

11. conclusie

13. wat is een purple cow?

14. wat is een purple cow?

15. 4Pʼs
P
wat is een purple cow?

16. P P
P P
wat is een purple cow?

17. Plaats P
roduct
Prijs P
romotie
wat is een purple cow?

18. Plaats P
roduct
Prijs P
romotie
wat is een purple cow?

19. wat is een purple cow?

20. nieuwe consument
wat is een purple cow?

21. weinig tijd
veel (te veel) aanbod
kritischer
nieuwe consument
belang van Purple Cow?
wat is een purple cow?

22. mass-marketing

24. = boring!

25. = boring!
verzadigde markt

26. = boring!
verzadigde markt
giga merken

27. = boring!
verzadigde markt
giga merken

28. = boring!
verzadigde markt
giga merken

29. = boring!
verzadigde markt
giga merken

32. oud vs new

33. oud vs new

34. oud vs new

35. mass-marketing
massa luistert niet
boodschap = verloren
oud vs new

36. mass-marketing niche-marketing
massa luistert niet
boodschap = verloren
oud vs new

37. mass-marketing niche-marketing
massa luistert niet
boodschap = verloren
sneezers
oud vs new

38. hoe werkt het?

39. Purple cow =
hoe werkt het?

40. Purple cow =
niet noodzakelijk
voor
merkonderhoud
hoe werkt het?

41. Purple cow =
niet noodzakelijk
bijna noodzakelijk
voor
voor merkgroei
merkonderhoud
hoe werkt het?

42. in de praktijk

43. in de praktijk

44. very good is very bad
ilking the cowdesign rules now is risky
m otaku donʼt be boringafe s
in de praktijk

45. very good is very bad
ilking the cowdesign rules now is risky
m otaku donʼt be boringafe s
in de praktijk

46. donʼt be boring
very good is very bad
ilking the cowdesign rules now is risky
m otaku safe
in de praktijk

47. donʼt be boring
+ Cadillac CTS
very good is very bad
ilking the cowdesign rules now is risky
m otaku safe
in de praktijk

48. donʼt be boring
+ Cadillac CTS
- Buick
very good is very bad
ilking the cowdesign rules now is risky
m otaku safe
in de praktijk

49. donʼt be boring
+ Cadillac CTS
- Buick
- drugstore.com
very good is very bad
ilking the cowdesign rules now is risky
m otaku safe
in de praktijk

50. donʼt be boring
+ Cadillac CTS
- Buick
- drugstore.com
Starbucks?
very good is very bad
ilking the cowdesign rules now is risky
m otaku safe
in de praktijk

51. very good is very bad
ilking the cowdesign rules now is risky
m otaku donʼt be boringafe s
in de praktijk

52. safe is risky
very good is very bad
ilking the cowdesign rules now
m otaku donʼt be boring
in de praktijk

53. safe is risky
following the leader
very good is very bad
ilking the cowdesign rules now
m otaku donʼt be boring
in de praktijk

54. safe is risky
following the leader
vb: muziek industrie
very good is very bad
ilking the cowdesign rules now
m otaku donʼt be boring
in de praktijk

55. very good is very bad
ilking the cowdesign rules now is risky
m otaku donʼt be boringafe s
in de praktijk

56. otaku
very good is very bad
ilking the cowdesign rules now is risky
m donʼt be boring safe
in de praktijk

57. otaku
niet zomaar een hobby
zeer gepassioneerd zijn
overtuigen hun vrienden
starters van “worth of mouth”
te overtuigen !
very good is very bad
ilking the cowdesign rules now is risky
m donʼt be boring safe
in de praktijk

58. very good is very bad
ilking the cowdesign rules now is risky
m otaku donʼt be boringafe s
in de praktijk

59. milking the cow
very good is very bad
design rules now is risky
otaku donʼt be boring safe
in de praktijk

60. milking the cow
purple cow = massa’s inkomsten
very good is very bad
design rules now is risky
otaku donʼt be boring safe
in de praktijk

61. milking the cow
purple cow = massa’s inkomsten
nuttig investeren
very good is very bad
design rules now is risky
otaku donʼt be boring safe
in de praktijk

62. milking the cow
purple cow = massa’s inkomsten
nuttig investeren
nieuwe purple cow??
very good is very bad
design rules now is risky
otaku donʼt be boring safe
in de praktijk

63. very good is very bad
ilking the cowdesign rules now is risky
m otaku donʼt be boringafe s
in de praktijk

64. design rules now
very good is very bad
ilking the cow is risky
m otaku donʼt be boringafe
s
in de praktijk

65. design rules now
logitech
n
pro ducte
>
design
very good is very bad
ilking the cow is risky
m otaku donʼt be boringafe
s
in de praktijk

66. design rules now
logitech
marketeers >=< ontwikkelaars
n
pro ducte
>
design
very good is very bad
ilking the cow is risky
m otaku donʼt be boringafe
s
in de praktijk

67. design rules now
logitech
marketeers >=< ontwikkelaars
goed product > goede marketing
n
pro ducte
>
design
very good is very bad
ilking the cow is risky
m otaku donʼt be boringafe
s
in de praktijk

68. very good is very bad
ilking the cowdesign rules now is risky
m otaku donʼt be boringafe s
in de praktijk

69. very good is very bad
ilking the cowdesign rules now is risky
m otaku donʼt be boringafe s
in de praktijk

70. very good is very bad
binnen de lijntjes kleuren ≠ remarkable
ilking the cowdesign rules now is risky
m otaku donʼt be boringafe s
in de praktijk

71. very good is very bad
binnen de lijntjes kleuren ≠ remarkable
vb: vliegtuigmaatschappij
l
op ti jd = normaa
le
= remarkab
pannenkoeken
ilking the cowdesign rules now is risky
m otaku donʼt be boringafe s
in de praktijk

72. order.app?

73. order.app?

74. order.app?

75. 2 nichemarkten, 2 pakketten
order.app?

76. otaku = aanwezig

77. otaku = aanwezig
mobile

78. otaku = aanwezig
mobile eten

79. otaku = aanwezig
mobile eten
en...

81. remarkable product !

82. gevaren?

83. gevaren?

84. vernieuwen = van levensbelang
gevaren?

85. vernieuwen = van levensbelang
maar...
gevaren?

86. vernieuwen = van levensbelang
gevaren?

87. vernieuwen = van levensbelang
...giganten kopen op of kopiëren
gevaren?

88. vernieuwen = van levensbelang
...giganten kopen op of kopiëren
meer middelen
meer manschappen
meer succes
gevaren?

89. vernieuwen = van levensbelang
...giganten kopen op of kopiëren
meer middelen
meer manschappen
meer succes
hoewel...
gevaren?

90. gevaren?

91. eigen, persoonlijk karakter
= remarkable !
gevaren?

92. conclusie

93. conclusie

94. purple cow van “The Purple cow”?
conclusie

95. purple cow van “The Purple cow”?
gericht op niche
conclusie

96. purple cow van “The Purple cow”?
gericht op niche
meer info = gratis
conclusie

97. purple cow van “The Purple cow”?
gericht op niche
meer info = gratis
niet remarkable
conclusie

98. purple cow van “The Purple cow”?
gericht op niche
meer info = gratis
niet remarkable “gratis” is remarkable op zich
conclusie

99. eigen bevindingen

100. eigen bevindingen

101. Hans Michiel Laurens Nick
eigen bevindingen

102. Hans Michiel Laurens Nick
eigen bevindingen

103. Hans Michiel Laurens Nick
eigen bevindingen

104. Hans Michiel Laurens Nick
eigen bevindingen

105. Hans Michiel Laurens Nick
eigen bevindingen

106. nog vragen?

107. Nobody laughs at
old jokes any more.
Max Godin