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How McDonald's run their business in China?

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How McDonald's run their business in China?

  1. 1. How McDonalds run their business in China? s1180091 Masayoshi Kataoka
  2. 2. Contents● Introduction● McDonalds in China● History of McDonalds in China● Strategy of McDonalds● McDonalds and KFC● Select Location of McDonalds● Conclusion● Reference
  3. 3. Introduction● Recently, McDonalds make greater inroads in East Asia more than before.● And McDonalds are very popular fast food shop.● So, I interested the work of McDonalds business what they can sell a lot of fast food in East Asia.
  4. 4. McDonalds in China● Today mainland China, still officially Communist, is home to 800 McDonalds restaurants.● McDonalds in China will increase more and more why Chinas population is 1.3 billion people but McDonalds store is scant in regard to population.
  5. 5. History of McDonalds in China● In 1978, China embraced the opening-up and reform policy.● In1990, First McDonalds store opened in China.● In 2005, McDonalds opened the drive- thru outlet behind car owners explode in China.
  6. 6. Strategy of McDonalds● McDonalds foods are lower price production than competitive in China.● Thus, Identifies needs and wants of customer.
  7. 7. McDonalds and KFC● KFC had already opened in China before opened McDonalds.● There are more than 1900 stores in China.● Both McDonalds and KFC are convenient and cheap therefore each stores are arch rival in China.
  8. 8. Select Location of McDonalds● McDonalds has possible to make stores at not achieving the economic development place.● Because, Chinas economy grow at an explosive speed.
  9. 9. Conclusion● I knew how McDonalds work run their business in China or East Asia.● I understand that McDonalds watch for an opportunity to move aggressively into advancing countries.● And McDonalds pit oneself against other fast food company.
  10. 10. Reference● http://www.msnbc.msn.com/id/26226387/ ns/business-cnbc_tv/t/mcdonalds-has-big- appetite-china/#.UMAK2tDTw3E● http://www.chinadaily.com.cn/business/20 08-09/08/content_7007412.htm● http://www.ft.com/intl/cms/s/0/380db252- a276-11e1-a605- 00144feabdc0.html#axzz2EFepgX3W

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