What led to the downfall of the Toyota brand-name worldwide? s1170187 Daichi Kikuta
About ToyotaReported highway fatalities associated with runaway Toyota vehicles surged in recent weeks as the world’s largest carmaker revealed that its U.S. sales continued tumbling.
2009● Automakers on Tuesday released their U.S. sales figures for February.● the first full month since Toyota’s recall woes hit the headlines. Nearly all the major companies except Toyota, whose sales declined almost 9 percent, reported double-digit percentage increases over sales in February 2009.
1990 Ford Motor Co. led the way with a 43 percent jump, which let it seize themonthly top spot from General Motors Co.for the first time since the late 1990s.
NHTSA announced that the number of fatalities unofficially blamed on unintended acceleration in Toyotavehicles since 2000 had risen by more than 50 percent since Feb. 15.
Recall● Three-quarters of the fatal accidents (32 out of 43) were reported to NHTSA during the four months since Toyota recalled nearly 4 million vehicles in October for gas pedals becoming entrapped by floor mats.● Twenty-six fatal incidents were reported after Toyota recalled more than 2 million vehicles for “sticky pedals” in January.
Toyota’s showrooms● Toyota’s showrooms began hurting in earnest in February, with U.S. sales declining 8.7 percent.● The overall drop included a plunge of 20 percent in purchases of Camry sedans, the top-selling passenger car in the American market for the past seven years.
EvenChrysler LLC experienced a sales gain of 0.5 percent last month, its first year- over-year gain since the recession began in December 2007.
Victory● the biggest winner was Ford, which sold 142,006 cars and light trucks, compared with 99,050 in February 2009.● Ford’s surging numbers topped GM’s monthly unit sales for this February (141,535), the first time Ford has done so since July 1998, when GM was hampered by a labor strike.