The document discusses strategies for travel websites to attract links from other sites in order to improve their search engine rankings. It notes that large Dutch travel companies spend over 100,000 euros per year on search engine optimization and Google Adwords. It also states that major travel comparison sites are seen as authorities by Google. Finally, it outlines standard, buying, and creative strategies for attracting links from other sites to build up a website's link profile.

2. Travel is highly competitive
• Bigger Dutch players spend > 100.000/yr on
SEO and a multitude on Google Adwords
• Bigger travel comparison sites (like Zoover)
are online authorities according to Google
• Every niche has hundreds of affiliates, all
aiming for their minute of fame

3. The Importance of Links

4. Link profile build-up

5. Attracting links
• Standard strategies

8. Attracting links
• Standard strategies
• Buying your positions

11. Attracting links
• Standard strategies
• Buying your positions
• Creative link acquisition

14. Thanks for your attention
Peter van der Graaf - Booming