The document discusses innovation and provides definitions. It states that innovation has been broadly defined to include everything through overuse and hype. True innovation is described as a discipline of building breakthroughs, not an art form. It notes different types of innovation and their impact on markets, efficiency, and configuration of offerings. The rest of the document describes an innovation consultancy, its approach of replacing myths with methods, and examples of its work partnering with clients on new products and digital transformations.

2. THROUGH OVERUSE, MISUSE AND HYPE,
THE WORD INNOVATION HAS LOST ITS MEANING, ITS
BEEN BROADENED TO INCLUDE EVERYTHING.

3. INNOVATION IS A DISCIPLINE, NOT A ART FORM

4. IT‘S THE DISCIPLINE OF BUILDING
BREAKTHROUGHS.

5. MARKET IMPACT
EFFICIENCY
INNOVATION
INCREMENTAL
INNOVATION
DISRUPTIVE
INNOVATION

6. CONFIGURATION OFFERING EXPERIENCE
Profit
Model
Network Structure Process Product
Perfor-
mance
Product
System
Service Channel Brand Customer
Engage-
ment

7. IMPROVE THE
CORE
TRANSFORM
THE CORE
SCALE THE
NEW
Early Business
Decline Business

8. OUR ANSWER TO THESE CHALLENGES?

9. A CONSULTANCY DEDICATED TO INNOVATION.

10. WE ARE PART OF PUBLICIS GROUPE

11. WE PARTNER WITH CLIENTS TO CREATE
NEW PRODUCTS, SERVICES AND EXPERIENCES THAT
DELIVER SUSTAINABLE GROWTH FOR
THEIR ORGANIZATION.

12. HOW WE APPROACH INNOVATION

13. WE REPLACE MYTHS WITH METHODS.

14. MAKE IT RIGHT MAKE IT MAGIC MAKE IT WORK
OUR APPROACH

15. OUR WORK

16. Korean beauty is colourful, kitschy and totally trendy. This is
precisely where we started our trend research on society, beauty,
fashion and technology when sketching innovation territories for
the further development of the Douglas App.
BEAUTIFUL FUTURE

17. Voice interfaces have a massive impact on consumer behaviour. In
a research project, we explored voice trends worldwide and
translated them into future oportunities for Deutsche Telekom
which have been prototyped and tested.
THE VOICE OF TELEKOM

18. In the next few years, Fresenius Kabi will continue to optimize
production in its plants through process mining, predictive
maintenance, downtime reduction and digital twins. We advised
them on the preparation of the Executive Board presentation.
FACTORY OF THE FUTURE

19. How does digitization affect consumer behavior with regard to
prescription orders? In a 3-day co-creation session we explored this
strategic question, derived theses, generated ideas and developed
two prototypes.
DIGITAL PHARMACY

20. Our commerce, brand and strategy expertise helped Prym develop
the tools and processes they needed to digitize sales and
distribution to be prepared for the future in times of declining
retail sales.
DIGITAL IT YOURSELF

21. maik.herrmann@drugstore.global
MB +49 170 70 15 747
drugstore.global
Strategy Director
MAIK HERRMANN