LIC is India's largest insurance group, founded in 1956 through the merger of 245 insurance companies. It is headquartered in Mumbai and has over 39.6 crore policyholders. LIC is the largest investor in India's financial markets, with total assets of over Rs. 14 trillion. It settles over 3 claims per second and ensures efficient operations through training programs and internal competitions to develop employee talents. The PR department manages media relations, marketing, and crisis communication, such as establishing special counters during natural disasters.

1. L.I.C
LIFE INSURANCE
CORPORATION OF
INDIA

3. INTRODUCTION
 Largest insurance group and investment
company in India
 State owned company
 Founded in 1956 with the merger of 245
insurance companies and provident
societies
Headquartered in Mumbai
The slogan of LIC is "Yogakshemam
Vahamyaham"

4. Why only L.I.C.?
L.I.C. is the largest investor in financial
market of INDIA.
Total Asset base rs.14,17,892 crores.
Settles more then 3 claims per second.
L.I.C. has a customer base of more than
39.60 crores of policy holders.

7. INTERNAL PR
 Jeevan Shikha (life line)
Different departments for handling their
business
Developing talents
Sales training centres for new agents.
C.O.T and T.O.T. Inter dept. competitions

8. Employees are encouraged to work better
by acknowledging their achievement
 Ensure efficient working of employees
One of the most trusted insurance
company

12. EXTERNAL PR
 Separate zone/department
Have different boards
Serves queries about policies

14. Role and functions of PR
Crisis Manager
Media Contact
Marketing

16. Crisis Management
Natural calamity Uttarakhand
Separate counter for people

17. C.S.R.
To improve Hindi vocabulary
A donation of Rs 100 made from every
employee’s earning which accounted to 15
lakhs

19. PRESS RELEASE
For fake calls
Multiple ads

21. Thank you…