This document outlines a trade journal concept targeted at public company executives. It will provide knowledge acquisition through creative and relevant content in articles, audio and video on a monthly basis. The audience includes decision makers seeking to innovate, improve results and grow. Partners can provide content at various involvement levels for a fee and have the opportunity to engage the audience through the journal, events and other programs while tracking content performance metrics. The goal is to launch in March 2014 starting with a soft launch, media coverage and growing readership over time.