SlideShare a Scribd company logo
Microsoft 플랫폼 기술의 방향 :
<Rethinking Technologies>
Hun Choi
2014
The Problem
Rethinking Mobile
Mobile is not about phones
Mobile is not about technologies
Mobile is not about apps
Mobile is about people
Mobility of Experiences
Across devices
Continuum
One Store +
One Dev Center
Reuse Existing
Code
One SDK + To
oling
Adaptive
User Interface
Natural
User Inputs
One Universal Windows Platform
New Focus, New Approach
Results?
Rethinking Productivity
?
‘Export to Excel’
(엑셀로 내보내기)
친숙함
친숙함 + Mobility
Office 16
Cloud
Nearly 50 million Office
Online users
Office for iOS has been
downloaded over 80M times
AZURE REGIONS
?!
Microsoft Enterprise Mobility SuiteENTERPRISE MOBILITY
SAAS SOLUTIONS Microsoft Dynamics
Visual Studio Family + Azure App ServiceDEVELOPER + APP PLATFORM
Azure + Azure Stack + Operations Management SuiteCLOUD INFRASTRUCTURE
Cortana Analytics SuiteDATA + ANALYTICS
Azure IoT SuiteINTERNET OF THINGS
DATA + ANALYTICS
Intelligent Cloud
2015 SW마에스트로 100+ 컨퍼런스_Microsoft platform story
2015 SW마에스트로 100+ 컨퍼런스_Microsoft platform story
2015 SW마에스트로 100+ 컨퍼런스_Microsoft platform story
2015 SW마에스트로 100+ 컨퍼런스_Microsoft platform story

More Related Content

What's hot

Driving workforce enablement through it innovation - Windows & Devices
Driving workforce enablement through it innovation - Windows & DevicesDriving workforce enablement through it innovation - Windows & Devices
Driving workforce enablement through it innovation - Windows & Devices
Microsoft UK
 
nooQ Presentation May 2017
nooQ Presentation May 2017nooQ Presentation May 2017
nooQ Presentation May 2017
Ed Morrison
 
Developing for HoloLen 2 with Unity- Unite Copenhagen 2019
Developing for HoloLen 2 with Unity- Unite Copenhagen 2019Developing for HoloLen 2 with Unity- Unite Copenhagen 2019
Developing for HoloLen 2 with Unity- Unite Copenhagen 2019
Unity Technologies
 
Globant FlipThinking April 2014 - Internet of Things / Wearable / Mobile Trends
Globant FlipThinking April 2014 - Internet of Things / Wearable / Mobile TrendsGlobant FlipThinking April 2014 - Internet of Things / Wearable / Mobile Trends
Globant FlipThinking April 2014 - Internet of Things / Wearable / Mobile Trends
Pablo Vittori
 
Agile mobility solutions v.1.2
Agile mobility solutions v.1.2Agile mobility solutions v.1.2
Agile mobility solutions v.1.2
Akhil B Singh
 
State of enterprise mobile app development 2017
State of enterprise mobile app development 2017State of enterprise mobile app development 2017
State of enterprise mobile app development 2017
WaveMaker, Inc.
 
hopTo Work 2.0 -Transform Windows Apps into Touch Friendly Mobile Apps
hopTo Work 2.0  -Transform Windows Apps into Touch Friendly Mobile Apps hopTo Work 2.0  -Transform Windows Apps into Touch Friendly Mobile Apps
hopTo Work 2.0 -Transform Windows Apps into Touch Friendly Mobile Apps
Barry Flanagan
 
How ABB shapes the future of industry with Microsoft HoloLens and Unity - Uni...
How ABB shapes the future of industry with Microsoft HoloLens and Unity - Uni...How ABB shapes the future of industry with Microsoft HoloLens and Unity - Uni...
How ABB shapes the future of industry with Microsoft HoloLens and Unity - Uni...
Unity Technologies
 
MR Studio Overview for AEC and Engineering
MR Studio Overview for AEC and EngineeringMR Studio Overview for AEC and Engineering
MR Studio Overview for AEC and Engineering
Jonathan Reeves
 
Gateway4 cloud standalone
Gateway4 cloud standaloneGateway4 cloud standalone
Gateway4 cloud standalone
Joost Pisters
 
Bluemix Intro - SMU - August 19
Bluemix Intro - SMU - August 19Bluemix Intro - SMU - August 19
Bluemix Intro - SMU - August 19
Elena Kasimovskaya
 
Pivotal Digital Transformation Forum: Requirements to Deliver Innovation to M...
Pivotal Digital Transformation Forum: Requirements to Deliver Innovation to M...Pivotal Digital Transformation Forum: Requirements to Deliver Innovation to M...
Pivotal Digital Transformation Forum: Requirements to Deliver Innovation to M...
VMware Tanzu
 
Software paradox
Software paradoxSoftware paradox
Software paradox
Geeks Anonymes
 
Mobile app development trends 2020
Mobile app development trends 2020Mobile app development trends 2020
Mobile app development trends 2020
Sphinx Solution
 
Enterprise APP & MDM Evolution 2014 - Media Center
Enterprise APP & MDM Evolution 2014 - Media CenterEnterprise APP & MDM Evolution 2014 - Media Center
Enterprise APP & MDM Evolution 2014 - Media Center
Maria Willamowius
 
Design with Autodesk Solutions
Design with Autodesk Solutions Design with Autodesk Solutions
Design with Autodesk Solutions MCAD HCM
 
Lo que se viene: ¿Cómo escribirás tu futuro? - Laura Voglino
Lo que se viene: ¿Cómo escribirás tu futuro? - Laura VoglinoLo que se viene: ¿Cómo escribirás tu futuro? - Laura Voglino
Lo que se viene: ¿Cómo escribirás tu futuro? - Laura Voglino
GeneXus
 
Research Report: Cloud Trends in 2011 and beyond
Research Report: Cloud Trends in 2011 and beyondResearch Report: Cloud Trends in 2011 and beyond
Research Report: Cloud Trends in 2011 and beyondKrishnan Subramanian
 
Digital transformation in Manufacturing
Digital transformation in ManufacturingDigital transformation in Manufacturing
Digital transformation in Manufacturing
Microsoft UK
 
Windows 10 IoT Core - Inovasyon Haftasi - TİM
Windows 10 IoT Core - Inovasyon Haftasi - TİMWindows 10 IoT Core - Inovasyon Haftasi - TİM
Windows 10 IoT Core - Inovasyon Haftasi - TİM
İbrahim KIVANÇ
 

What's hot (20)

Driving workforce enablement through it innovation - Windows & Devices
Driving workforce enablement through it innovation - Windows & DevicesDriving workforce enablement through it innovation - Windows & Devices
Driving workforce enablement through it innovation - Windows & Devices
 
nooQ Presentation May 2017
nooQ Presentation May 2017nooQ Presentation May 2017
nooQ Presentation May 2017
 
Developing for HoloLen 2 with Unity- Unite Copenhagen 2019
Developing for HoloLen 2 with Unity- Unite Copenhagen 2019Developing for HoloLen 2 with Unity- Unite Copenhagen 2019
Developing for HoloLen 2 with Unity- Unite Copenhagen 2019
 
Globant FlipThinking April 2014 - Internet of Things / Wearable / Mobile Trends
Globant FlipThinking April 2014 - Internet of Things / Wearable / Mobile TrendsGlobant FlipThinking April 2014 - Internet of Things / Wearable / Mobile Trends
Globant FlipThinking April 2014 - Internet of Things / Wearable / Mobile Trends
 
Agile mobility solutions v.1.2
Agile mobility solutions v.1.2Agile mobility solutions v.1.2
Agile mobility solutions v.1.2
 
State of enterprise mobile app development 2017
State of enterprise mobile app development 2017State of enterprise mobile app development 2017
State of enterprise mobile app development 2017
 
hopTo Work 2.0 -Transform Windows Apps into Touch Friendly Mobile Apps
hopTo Work 2.0  -Transform Windows Apps into Touch Friendly Mobile Apps hopTo Work 2.0  -Transform Windows Apps into Touch Friendly Mobile Apps
hopTo Work 2.0 -Transform Windows Apps into Touch Friendly Mobile Apps
 
How ABB shapes the future of industry with Microsoft HoloLens and Unity - Uni...
How ABB shapes the future of industry with Microsoft HoloLens and Unity - Uni...How ABB shapes the future of industry with Microsoft HoloLens and Unity - Uni...
How ABB shapes the future of industry with Microsoft HoloLens and Unity - Uni...
 
MR Studio Overview for AEC and Engineering
MR Studio Overview for AEC and EngineeringMR Studio Overview for AEC and Engineering
MR Studio Overview for AEC and Engineering
 
Gateway4 cloud standalone
Gateway4 cloud standaloneGateway4 cloud standalone
Gateway4 cloud standalone
 
Bluemix Intro - SMU - August 19
Bluemix Intro - SMU - August 19Bluemix Intro - SMU - August 19
Bluemix Intro - SMU - August 19
 
Pivotal Digital Transformation Forum: Requirements to Deliver Innovation to M...
Pivotal Digital Transformation Forum: Requirements to Deliver Innovation to M...Pivotal Digital Transformation Forum: Requirements to Deliver Innovation to M...
Pivotal Digital Transformation Forum: Requirements to Deliver Innovation to M...
 
Software paradox
Software paradoxSoftware paradox
Software paradox
 
Mobile app development trends 2020
Mobile app development trends 2020Mobile app development trends 2020
Mobile app development trends 2020
 
Enterprise APP & MDM Evolution 2014 - Media Center
Enterprise APP & MDM Evolution 2014 - Media CenterEnterprise APP & MDM Evolution 2014 - Media Center
Enterprise APP & MDM Evolution 2014 - Media Center
 
Design with Autodesk Solutions
Design with Autodesk Solutions Design with Autodesk Solutions
Design with Autodesk Solutions
 
Lo que se viene: ¿Cómo escribirás tu futuro? - Laura Voglino
Lo que se viene: ¿Cómo escribirás tu futuro? - Laura VoglinoLo que se viene: ¿Cómo escribirás tu futuro? - Laura Voglino
Lo que se viene: ¿Cómo escribirás tu futuro? - Laura Voglino
 
Research Report: Cloud Trends in 2011 and beyond
Research Report: Cloud Trends in 2011 and beyondResearch Report: Cloud Trends in 2011 and beyond
Research Report: Cloud Trends in 2011 and beyond
 
Digital transformation in Manufacturing
Digital transformation in ManufacturingDigital transformation in Manufacturing
Digital transformation in Manufacturing
 
Windows 10 IoT Core - Inovasyon Haftasi - TİM
Windows 10 IoT Core - Inovasyon Haftasi - TİMWindows 10 IoT Core - Inovasyon Haftasi - TİM
Windows 10 IoT Core - Inovasyon Haftasi - TİM
 

Similar to 2015 SW마에스트로 100+ 컨퍼런스_Microsoft platform story

Build apps
Build appsBuild apps
Build apps
Korry Lavoie
 
The Modern Platform for Mobile Development
The Modern Platform for Mobile DevelopmentThe Modern Platform for Mobile Development
The Modern Platform for Mobile Development
Rofiqi Setiawan
 
Citrix XenApp Touch Enabled - Just add hopTo
Citrix XenApp Touch Enabled - Just add hopToCitrix XenApp Touch Enabled - Just add hopTo
Citrix XenApp Touch Enabled - Just add hopTo
hopTo
 
DevOps and Cloud Solutions
DevOps and Cloud SolutionsDevOps and Cloud Solutions
DevOps and Cloud Solutions
Mobiloitte Technologies
 
One Step Ahead 2014 Samlet formiddag
One Step Ahead 2014 Samlet formiddagOne Step Ahead 2014 Samlet formiddag
One Step Ahead 2014 Samlet formiddag
Microsoft
 
Solving Enteprise Mobility Considerations with Telerik Mobile Platform
Solving Enteprise Mobility Considerations with Telerik Mobile PlatformSolving Enteprise Mobility Considerations with Telerik Mobile Platform
Solving Enteprise Mobility Considerations with Telerik Mobile Platform
Lohith Goudagere Nagaraj
 
Powering your Apps with Cloud Services
Powering your Apps with Cloud ServicesPowering your Apps with Cloud Services
Powering your Apps with Cloud Services
Xpand IT
 
Company Overview
Company OverviewCompany Overview
Company Overview
Businessware Technologies
 
IoT Update Oktober 2019 | Jan Depping @Microsoft | The next step in IoT
IoT Update Oktober 2019 | Jan Depping @Microsoft | The next step in IoTIoT Update Oktober 2019 | Jan Depping @Microsoft | The next step in IoT
IoT Update Oktober 2019 | Jan Depping @Microsoft | The next step in IoT
IoT Academy
 
SPS Toronto 2016 - What is microsoft PowerApps
SPS Toronto 2016 - What is microsoft PowerAppsSPS Toronto 2016 - What is microsoft PowerApps
SPS Toronto 2016 - What is microsoft PowerApps
Nicolas Georgeault
 
Anomaly solutions pvt ltd - profile
Anomaly solutions pvt ltd - profileAnomaly solutions pvt ltd - profile
Anomaly solutions pvt ltd - profile
Mukesh Agrawal
 
HCL OneTest UI
HCL OneTest UIHCL OneTest UI
HCL OneTest UI
HCLSoftware
 
Salesforce.com Partner Meetup - New York -10/18/12
Salesforce.com Partner Meetup - New York -10/18/12 Salesforce.com Partner Meetup - New York -10/18/12
Salesforce.com Partner Meetup - New York -10/18/12
Salesforce Partners
 
Key Architectural Aspects of a Enterprise Mobility Solution
Key Architectural Aspects of a Enterprise Mobility SolutionKey Architectural Aspects of a Enterprise Mobility Solution
Key Architectural Aspects of a Enterprise Mobility Solutionroshanjk
 
iPad Apps for the Enterprise
iPad Apps for the EnterpriseiPad Apps for the Enterprise
iPad Apps for the Enterprise
Sukumar Jena
 
Challenges in a mobile first world
Challenges in a mobile first worldChallenges in a mobile first world
Challenges in a mobile first world
Itequia
 
Meetup Toulouse Microsoft Azure : Bâtir une solution IoT
Meetup Toulouse Microsoft Azure : Bâtir une solution IoTMeetup Toulouse Microsoft Azure : Bâtir une solution IoT
Meetup Toulouse Microsoft Azure : Bâtir une solution IoT
Alex Danvy
 
AI at Microsoft for HEC
AI at Microsoft for HECAI at Microsoft for HEC
AI at Microsoft for HEC
Alex Danvy
 
Using Modern Tools and Technologies to Improve Your Software Architecture
Using Modern Tools and Technologies to Improve Your Software ArchitectureUsing Modern Tools and Technologies to Improve Your Software Architecture
Using Modern Tools and Technologies to Improve Your Software Architecture
Eran Stiller
 

Similar to 2015 SW마에스트로 100+ 컨퍼런스_Microsoft platform story (20)

Build apps
Build appsBuild apps
Build apps
 
The Modern Platform for Mobile Development
The Modern Platform for Mobile DevelopmentThe Modern Platform for Mobile Development
The Modern Platform for Mobile Development
 
Citrix XenApp Touch Enabled - Just add hopTo
Citrix XenApp Touch Enabled - Just add hopToCitrix XenApp Touch Enabled - Just add hopTo
Citrix XenApp Touch Enabled - Just add hopTo
 
DevOps and Cloud Solutions
DevOps and Cloud SolutionsDevOps and Cloud Solutions
DevOps and Cloud Solutions
 
One Step Ahead 2014 Samlet formiddag
One Step Ahead 2014 Samlet formiddagOne Step Ahead 2014 Samlet formiddag
One Step Ahead 2014 Samlet formiddag
 
Solving Enteprise Mobility Considerations with Telerik Mobile Platform
Solving Enteprise Mobility Considerations with Telerik Mobile PlatformSolving Enteprise Mobility Considerations with Telerik Mobile Platform
Solving Enteprise Mobility Considerations with Telerik Mobile Platform
 
Powering your Apps with Cloud Services
Powering your Apps with Cloud ServicesPowering your Apps with Cloud Services
Powering your Apps with Cloud Services
 
Company Overview
Company OverviewCompany Overview
Company Overview
 
IoT Update Oktober 2019 | Jan Depping @Microsoft | The next step in IoT
IoT Update Oktober 2019 | Jan Depping @Microsoft | The next step in IoTIoT Update Oktober 2019 | Jan Depping @Microsoft | The next step in IoT
IoT Update Oktober 2019 | Jan Depping @Microsoft | The next step in IoT
 
SPS Toronto 2016 - What is microsoft PowerApps
SPS Toronto 2016 - What is microsoft PowerAppsSPS Toronto 2016 - What is microsoft PowerApps
SPS Toronto 2016 - What is microsoft PowerApps
 
Anomaly solutions pvt ltd - profile
Anomaly solutions pvt ltd - profileAnomaly solutions pvt ltd - profile
Anomaly solutions pvt ltd - profile
 
Cloud os vision
Cloud os visionCloud os vision
Cloud os vision
 
HCL OneTest UI
HCL OneTest UIHCL OneTest UI
HCL OneTest UI
 
Salesforce.com Partner Meetup - New York -10/18/12
Salesforce.com Partner Meetup - New York -10/18/12 Salesforce.com Partner Meetup - New York -10/18/12
Salesforce.com Partner Meetup - New York -10/18/12
 
Key Architectural Aspects of a Enterprise Mobility Solution
Key Architectural Aspects of a Enterprise Mobility SolutionKey Architectural Aspects of a Enterprise Mobility Solution
Key Architectural Aspects of a Enterprise Mobility Solution
 
iPad Apps for the Enterprise
iPad Apps for the EnterpriseiPad Apps for the Enterprise
iPad Apps for the Enterprise
 
Challenges in a mobile first world
Challenges in a mobile first worldChallenges in a mobile first world
Challenges in a mobile first world
 
Meetup Toulouse Microsoft Azure : Bâtir une solution IoT
Meetup Toulouse Microsoft Azure : Bâtir une solution IoTMeetup Toulouse Microsoft Azure : Bâtir une solution IoT
Meetup Toulouse Microsoft Azure : Bâtir une solution IoT
 
AI at Microsoft for HEC
AI at Microsoft for HECAI at Microsoft for HEC
AI at Microsoft for HEC
 
Using Modern Tools and Technologies to Improve Your Software Architecture
Using Modern Tools and Technologies to Improve Your Software ArchitectureUsing Modern Tools and Technologies to Improve Your Software Architecture
Using Modern Tools and Technologies to Improve Your Software Architecture
 

More from 2015 SW마에스트로 100+ 컨퍼런스

2015 SW마에스트로 100+ 컨퍼런스_포기도 시시한 해플의 이야기
2015 SW마에스트로 100+ 컨퍼런스_포기도 시시한 해플의 이야기2015 SW마에스트로 100+ 컨퍼런스_포기도 시시한 해플의 이야기
2015 SW마에스트로 100+ 컨퍼런스_포기도 시시한 해플의 이야기
2015 SW마에스트로 100+ 컨퍼런스
 
2015 SW마에스트로 100+ 컨퍼런스_실리콘밸리부터 테헤란로까지
2015 SW마에스트로 100+ 컨퍼런스_실리콘밸리부터 테헤란로까지2015 SW마에스트로 100+ 컨퍼런스_실리콘밸리부터 테헤란로까지
2015 SW마에스트로 100+ 컨퍼런스_실리콘밸리부터 테헤란로까지
2015 SW마에스트로 100+ 컨퍼런스
 
2015 SW마에스트로 100+ 컨퍼런스_짧았던 스타트업의 시작과 끝
2015 SW마에스트로 100+ 컨퍼런스_짧았던 스타트업의 시작과 끝2015 SW마에스트로 100+ 컨퍼런스_짧았던 스타트업의 시작과 끝
2015 SW마에스트로 100+ 컨퍼런스_짧았던 스타트업의 시작과 끝
2015 SW마에스트로 100+ 컨퍼런스
 
2015 SW마에스트로 100+ 컨퍼런스_스타트업에서 소프트웨어 마에스트로로 살아가기
2015 SW마에스트로 100+ 컨퍼런스_스타트업에서 소프트웨어 마에스트로로 살아가기2015 SW마에스트로 100+ 컨퍼런스_스타트업에서 소프트웨어 마에스트로로 살아가기
2015 SW마에스트로 100+ 컨퍼런스_스타트업에서 소프트웨어 마에스트로로 살아가기
2015 SW마에스트로 100+ 컨퍼런스
 
2015 SW마에스트로 100+ 컨퍼런스_Hacking IoT
2015 SW마에스트로 100+ 컨퍼런스_Hacking IoT2015 SW마에스트로 100+ 컨퍼런스_Hacking IoT
2015 SW마에스트로 100+ 컨퍼런스_Hacking IoT
2015 SW마에스트로 100+ 컨퍼런스
 
2015 SW마에스트로 100+ 컨퍼런스_카카오 플랫폼과 Elastic Web Service
2015 SW마에스트로 100+ 컨퍼런스_카카오 플랫폼과 Elastic Web Service2015 SW마에스트로 100+ 컨퍼런스_카카오 플랫폼과 Elastic Web Service
2015 SW마에스트로 100+ 컨퍼런스_카카오 플랫폼과 Elastic Web Service
2015 SW마에스트로 100+ 컨퍼런스
 
2015 SW마에스트로 100+ 컨퍼런스_오픈스택 Swift로 시작하는 오픈소스 분석 삽질기
2015 SW마에스트로 100+ 컨퍼런스_오픈스택 Swift로 시작하는 오픈소스 분석 삽질기2015 SW마에스트로 100+ 컨퍼런스_오픈스택 Swift로 시작하는 오픈소스 분석 삽질기
2015 SW마에스트로 100+ 컨퍼런스_오픈스택 Swift로 시작하는 오픈소스 분석 삽질기
2015 SW마에스트로 100+ 컨퍼런스
 
2015 SW마에스트로 100+ 컨퍼런스_창업과 기술 관점에서 본 핀테크
2015 SW마에스트로 100+ 컨퍼런스_창업과 기술 관점에서 본 핀테크2015 SW마에스트로 100+ 컨퍼런스_창업과 기술 관점에서 본 핀테크
2015 SW마에스트로 100+ 컨퍼런스_창업과 기술 관점에서 본 핀테크
2015 SW마에스트로 100+ 컨퍼런스
 
2015 SW마에스트로 100+ 컨퍼런스_Agile QA Build Quality In
2015 SW마에스트로 100+ 컨퍼런스_Agile QA Build Quality In2015 SW마에스트로 100+ 컨퍼런스_Agile QA Build Quality In
2015 SW마에스트로 100+ 컨퍼런스_Agile QA Build Quality In
2015 SW마에스트로 100+ 컨퍼런스
 

More from 2015 SW마에스트로 100+ 컨퍼런스 (9)

2015 SW마에스트로 100+ 컨퍼런스_포기도 시시한 해플의 이야기
2015 SW마에스트로 100+ 컨퍼런스_포기도 시시한 해플의 이야기2015 SW마에스트로 100+ 컨퍼런스_포기도 시시한 해플의 이야기
2015 SW마에스트로 100+ 컨퍼런스_포기도 시시한 해플의 이야기
 
2015 SW마에스트로 100+ 컨퍼런스_실리콘밸리부터 테헤란로까지
2015 SW마에스트로 100+ 컨퍼런스_실리콘밸리부터 테헤란로까지2015 SW마에스트로 100+ 컨퍼런스_실리콘밸리부터 테헤란로까지
2015 SW마에스트로 100+ 컨퍼런스_실리콘밸리부터 테헤란로까지
 
2015 SW마에스트로 100+ 컨퍼런스_짧았던 스타트업의 시작과 끝
2015 SW마에스트로 100+ 컨퍼런스_짧았던 스타트업의 시작과 끝2015 SW마에스트로 100+ 컨퍼런스_짧았던 스타트업의 시작과 끝
2015 SW마에스트로 100+ 컨퍼런스_짧았던 스타트업의 시작과 끝
 
2015 SW마에스트로 100+ 컨퍼런스_스타트업에서 소프트웨어 마에스트로로 살아가기
2015 SW마에스트로 100+ 컨퍼런스_스타트업에서 소프트웨어 마에스트로로 살아가기2015 SW마에스트로 100+ 컨퍼런스_스타트업에서 소프트웨어 마에스트로로 살아가기
2015 SW마에스트로 100+ 컨퍼런스_스타트업에서 소프트웨어 마에스트로로 살아가기
 
2015 SW마에스트로 100+ 컨퍼런스_Hacking IoT
2015 SW마에스트로 100+ 컨퍼런스_Hacking IoT2015 SW마에스트로 100+ 컨퍼런스_Hacking IoT
2015 SW마에스트로 100+ 컨퍼런스_Hacking IoT
 
2015 SW마에스트로 100+ 컨퍼런스_카카오 플랫폼과 Elastic Web Service
2015 SW마에스트로 100+ 컨퍼런스_카카오 플랫폼과 Elastic Web Service2015 SW마에스트로 100+ 컨퍼런스_카카오 플랫폼과 Elastic Web Service
2015 SW마에스트로 100+ 컨퍼런스_카카오 플랫폼과 Elastic Web Service
 
2015 SW마에스트로 100+ 컨퍼런스_오픈스택 Swift로 시작하는 오픈소스 분석 삽질기
2015 SW마에스트로 100+ 컨퍼런스_오픈스택 Swift로 시작하는 오픈소스 분석 삽질기2015 SW마에스트로 100+ 컨퍼런스_오픈스택 Swift로 시작하는 오픈소스 분석 삽질기
2015 SW마에스트로 100+ 컨퍼런스_오픈스택 Swift로 시작하는 오픈소스 분석 삽질기
 
2015 SW마에스트로 100+ 컨퍼런스_창업과 기술 관점에서 본 핀테크
2015 SW마에스트로 100+ 컨퍼런스_창업과 기술 관점에서 본 핀테크2015 SW마에스트로 100+ 컨퍼런스_창업과 기술 관점에서 본 핀테크
2015 SW마에스트로 100+ 컨퍼런스_창업과 기술 관점에서 본 핀테크
 
2015 SW마에스트로 100+ 컨퍼런스_Agile QA Build Quality In
2015 SW마에스트로 100+ 컨퍼런스_Agile QA Build Quality In2015 SW마에스트로 100+ 컨퍼런스_Agile QA Build Quality In
2015 SW마에스트로 100+ 컨퍼런스_Agile QA Build Quality In
 

Recently uploaded

De mooiste recreatieve routes ontdekken met RouteYou en FME
De mooiste recreatieve routes ontdekken met RouteYou en FMEDe mooiste recreatieve routes ontdekken met RouteYou en FME
De mooiste recreatieve routes ontdekken met RouteYou en FME
Jelle | Nordend
 
Designing for Privacy in Amazon Web Services
Designing for Privacy in Amazon Web ServicesDesigning for Privacy in Amazon Web Services
Designing for Privacy in Amazon Web Services
KrzysztofKkol1
 
First Steps with Globus Compute Multi-User Endpoints
First Steps with Globus Compute Multi-User EndpointsFirst Steps with Globus Compute Multi-User Endpoints
First Steps with Globus Compute Multi-User Endpoints
Globus
 
TROUBLESHOOTING 9 TYPES OF OUTOFMEMORYERROR
TROUBLESHOOTING 9 TYPES OF OUTOFMEMORYERRORTROUBLESHOOTING 9 TYPES OF OUTOFMEMORYERROR
TROUBLESHOOTING 9 TYPES OF OUTOFMEMORYERROR
Tier1 app
 
Using IESVE for Room Loads Analysis - Australia & New Zealand
Using IESVE for Room Loads Analysis - Australia & New ZealandUsing IESVE for Room Loads Analysis - Australia & New Zealand
Using IESVE for Room Loads Analysis - Australia & New Zealand
IES VE
 
Advanced Flow Concepts Every Developer Should Know
Advanced Flow Concepts Every Developer Should KnowAdvanced Flow Concepts Every Developer Should Know
Advanced Flow Concepts Every Developer Should Know
Peter Caitens
 
Innovating Inference - Remote Triggering of Large Language Models on HPC Clus...
Innovating Inference - Remote Triggering of Large Language Models on HPC Clus...Innovating Inference - Remote Triggering of Large Language Models on HPC Clus...
Innovating Inference - Remote Triggering of Large Language Models on HPC Clus...
Globus
 
Visitor Management System in India- Vizman.app
Visitor Management System in India- Vizman.appVisitor Management System in India- Vizman.app
Visitor Management System in India- Vizman.app
NaapbooksPrivateLimi
 
Cracking the code review at SpringIO 2024
Cracking the code review at SpringIO 2024Cracking the code review at SpringIO 2024
Cracking the code review at SpringIO 2024
Paco van Beckhoven
 
OpenFOAM solver for Helmholtz equation, helmholtzFoam / helmholtzBubbleFoam
OpenFOAM solver for Helmholtz equation, helmholtzFoam / helmholtzBubbleFoamOpenFOAM solver for Helmholtz equation, helmholtzFoam / helmholtzBubbleFoam
OpenFOAM solver for Helmholtz equation, helmholtzFoam / helmholtzBubbleFoam
takuyayamamoto1800
 
A Comprehensive Look at Generative AI in Retail App Testing.pdf
A Comprehensive Look at Generative AI in Retail App Testing.pdfA Comprehensive Look at Generative AI in Retail App Testing.pdf
A Comprehensive Look at Generative AI in Retail App Testing.pdf
kalichargn70th171
 
Why React Native as a Strategic Advantage for Startup Innovation.pdf
Why React Native as a Strategic Advantage for Startup Innovation.pdfWhy React Native as a Strategic Advantage for Startup Innovation.pdf
Why React Native as a Strategic Advantage for Startup Innovation.pdf
ayushiqss
 
Corporate Management | Session 3 of 3 | Tendenci AMS
Corporate Management | Session 3 of 3 | Tendenci AMSCorporate Management | Session 3 of 3 | Tendenci AMS
Corporate Management | Session 3 of 3 | Tendenci AMS
Tendenci - The Open Source AMS (Association Management Software)
 
Prosigns: Transforming Business with Tailored Technology Solutions
Prosigns: Transforming Business with Tailored Technology SolutionsProsigns: Transforming Business with Tailored Technology Solutions
Prosigns: Transforming Business with Tailored Technology Solutions
Prosigns
 
Lecture 1 Introduction to games development
Lecture 1 Introduction to games developmentLecture 1 Introduction to games development
Lecture 1 Introduction to games development
abdulrafaychaudhry
 
Field Employee Tracking System| MiTrack App| Best Employee Tracking Solution|...
Field Employee Tracking System| MiTrack App| Best Employee Tracking Solution|...Field Employee Tracking System| MiTrack App| Best Employee Tracking Solution|...
Field Employee Tracking System| MiTrack App| Best Employee Tracking Solution|...
informapgpstrackings
 
top nidhi software solution freedownload
top nidhi software solution freedownloadtop nidhi software solution freedownload
top nidhi software solution freedownload
vrstrong314
 
Dominate Social Media with TubeTrivia AI’s Addictive Quiz Videos.pdf
Dominate Social Media with TubeTrivia AI’s Addictive Quiz Videos.pdfDominate Social Media with TubeTrivia AI’s Addictive Quiz Videos.pdf
Dominate Social Media with TubeTrivia AI’s Addictive Quiz Videos.pdf
AMB-Review
 
Multiple Your Crypto Portfolio with the Innovative Features of Advanced Crypt...
Multiple Your Crypto Portfolio with the Innovative Features of Advanced Crypt...Multiple Your Crypto Portfolio with the Innovative Features of Advanced Crypt...
Multiple Your Crypto Portfolio with the Innovative Features of Advanced Crypt...
Hivelance Technology
 
Software Testing Exam imp Ques Notes.pdf
Software Testing Exam imp Ques Notes.pdfSoftware Testing Exam imp Ques Notes.pdf
Software Testing Exam imp Ques Notes.pdf
MayankTawar1
 

Recently uploaded (20)

De mooiste recreatieve routes ontdekken met RouteYou en FME
De mooiste recreatieve routes ontdekken met RouteYou en FMEDe mooiste recreatieve routes ontdekken met RouteYou en FME
De mooiste recreatieve routes ontdekken met RouteYou en FME
 
Designing for Privacy in Amazon Web Services
Designing for Privacy in Amazon Web ServicesDesigning for Privacy in Amazon Web Services
Designing for Privacy in Amazon Web Services
 
First Steps with Globus Compute Multi-User Endpoints
First Steps with Globus Compute Multi-User EndpointsFirst Steps with Globus Compute Multi-User Endpoints
First Steps with Globus Compute Multi-User Endpoints
 
TROUBLESHOOTING 9 TYPES OF OUTOFMEMORYERROR
TROUBLESHOOTING 9 TYPES OF OUTOFMEMORYERRORTROUBLESHOOTING 9 TYPES OF OUTOFMEMORYERROR
TROUBLESHOOTING 9 TYPES OF OUTOFMEMORYERROR
 
Using IESVE for Room Loads Analysis - Australia & New Zealand
Using IESVE for Room Loads Analysis - Australia & New ZealandUsing IESVE for Room Loads Analysis - Australia & New Zealand
Using IESVE for Room Loads Analysis - Australia & New Zealand
 
Advanced Flow Concepts Every Developer Should Know
Advanced Flow Concepts Every Developer Should KnowAdvanced Flow Concepts Every Developer Should Know
Advanced Flow Concepts Every Developer Should Know
 
Innovating Inference - Remote Triggering of Large Language Models on HPC Clus...
Innovating Inference - Remote Triggering of Large Language Models on HPC Clus...Innovating Inference - Remote Triggering of Large Language Models on HPC Clus...
Innovating Inference - Remote Triggering of Large Language Models on HPC Clus...
 
Visitor Management System in India- Vizman.app
Visitor Management System in India- Vizman.appVisitor Management System in India- Vizman.app
Visitor Management System in India- Vizman.app
 
Cracking the code review at SpringIO 2024
Cracking the code review at SpringIO 2024Cracking the code review at SpringIO 2024
Cracking the code review at SpringIO 2024
 
OpenFOAM solver for Helmholtz equation, helmholtzFoam / helmholtzBubbleFoam
OpenFOAM solver for Helmholtz equation, helmholtzFoam / helmholtzBubbleFoamOpenFOAM solver for Helmholtz equation, helmholtzFoam / helmholtzBubbleFoam
OpenFOAM solver for Helmholtz equation, helmholtzFoam / helmholtzBubbleFoam
 
A Comprehensive Look at Generative AI in Retail App Testing.pdf
A Comprehensive Look at Generative AI in Retail App Testing.pdfA Comprehensive Look at Generative AI in Retail App Testing.pdf
A Comprehensive Look at Generative AI in Retail App Testing.pdf
 
Why React Native as a Strategic Advantage for Startup Innovation.pdf
Why React Native as a Strategic Advantage for Startup Innovation.pdfWhy React Native as a Strategic Advantage for Startup Innovation.pdf
Why React Native as a Strategic Advantage for Startup Innovation.pdf
 
Corporate Management | Session 3 of 3 | Tendenci AMS
Corporate Management | Session 3 of 3 | Tendenci AMSCorporate Management | Session 3 of 3 | Tendenci AMS
Corporate Management | Session 3 of 3 | Tendenci AMS
 
Prosigns: Transforming Business with Tailored Technology Solutions
Prosigns: Transforming Business with Tailored Technology SolutionsProsigns: Transforming Business with Tailored Technology Solutions
Prosigns: Transforming Business with Tailored Technology Solutions
 
Lecture 1 Introduction to games development
Lecture 1 Introduction to games developmentLecture 1 Introduction to games development
Lecture 1 Introduction to games development
 
Field Employee Tracking System| MiTrack App| Best Employee Tracking Solution|...
Field Employee Tracking System| MiTrack App| Best Employee Tracking Solution|...Field Employee Tracking System| MiTrack App| Best Employee Tracking Solution|...
Field Employee Tracking System| MiTrack App| Best Employee Tracking Solution|...
 
top nidhi software solution freedownload
top nidhi software solution freedownloadtop nidhi software solution freedownload
top nidhi software solution freedownload
 
Dominate Social Media with TubeTrivia AI’s Addictive Quiz Videos.pdf
Dominate Social Media with TubeTrivia AI’s Addictive Quiz Videos.pdfDominate Social Media with TubeTrivia AI’s Addictive Quiz Videos.pdf
Dominate Social Media with TubeTrivia AI’s Addictive Quiz Videos.pdf
 
Multiple Your Crypto Portfolio with the Innovative Features of Advanced Crypt...
Multiple Your Crypto Portfolio with the Innovative Features of Advanced Crypt...Multiple Your Crypto Portfolio with the Innovative Features of Advanced Crypt...
Multiple Your Crypto Portfolio with the Innovative Features of Advanced Crypt...
 
Software Testing Exam imp Ques Notes.pdf
Software Testing Exam imp Ques Notes.pdfSoftware Testing Exam imp Ques Notes.pdf
Software Testing Exam imp Ques Notes.pdf
 

2015 SW마에스트로 100+ 컨퍼런스_Microsoft platform story

Editor's Notes

  1. 30sec 근래의 마이크로소프트 조직 문화의 변화가 기술적 방향을 Reframe하게 되었는지에 대한 과정과 함께 주목할만한 마이크로소프트의 기술 방향을 설명
  2. 10sec 작년 얘기부터 해보겠습니다.
  3. 20sec 노키아 인수 이후 마이크로소프트는 iOS와 안드로이드 디바이스가 지배하고 있는 모바일 비즈니스 시장을 전담할 전담부서를 두고 공격적인 투자를 해왔습니다. Microsoft was fully invested in and dedicated to the Mobile business, which was at that  time dominated by iOS and Android devices
  4. 30sec The company had just introduced fantastic Windows Phone product and service  combination that was truly innovative in its design and execution. 곧 이어 회사는 디자인 측면이나 구현 방식 측면에서 꽤나 혁신적인 윈도우즈 폰과 일련의 서비스를 출시했습니다.
  5. 하지만 여전히 소비자 시장에서는 문제를 안고 있었습니다.
  6. 여러 가지 측면에서 윈도우즈폰은 정말 혁신적인 제품인건 틀림 없지만 아무도 신경쓰지 않은 것 같습니다. 윈도우즈 폰은 정말 조그만 시장 점유율을 가졌을 뿐이었습니다. Android iOS 등이 포진해 있는 이 시장에서는 우리는 3% 정도의 시잠 점유율을 가졌습니다.
  7. Compared to the iOS and Android app stores, there were relatively few top tier apps  available for Windows Phone. This also created concerns for consumers and businesses  alike. Developers didn’t flock to the Windows Mobile platform to create innovative new  apps. 게다가 iOS와 안드로이드 앱 스토어와 비교해 봤을 때 윈도우폰에는 상대적으로 Top Tier급의 앱의 숫자가 부족했습니다. 회사 입장에서는 무척 우려되는 부분이었습니다. 개발자들이 윈도우 모바일 플랫폼 상에서 자신들의 혁신적인 앱을 개발하려들지 않았습니다. 여기 계신 분들 중에 윈도우폰용 앱 개발해 보신 분 있으세요?
  8. And further contributing to the problem, the company itself continued to operate in  separate business silos, where the fortunes and losses of individual divisions ere not  linked closely together. Each ran as if the others were competitors instead of key partners. 이러한 문제를 더 크게 키운건 회사가 그 운영모델에 변화 없이 계속 독립적인 구조의 사업부서들이 서로 연관관계없이 독립적인 구조로 사업을 계속해왔다는 겁니다.
  9. 이렇게 소셜 채널에서 많이 본것 과 같이 마이크로소프의 조직 문화를 이렇게 풍자하기도 했습니다. 각각의 윈도우 / 오피스 / 서버 비즈니스 그룹등의 각각의 비즈니스 부서들이 사실상 서로 경쟁자인것처럼 치열하게 경쟁해 왔다는 겁니다.
  10. 질문은 이걸 어떻게 타파하느냐였습니다.
  11. 해결을 위해 조직 문화의 변화 등 많은 일들이 진행해오고 있습니다만 시간 관계상 핵심만 말씀 드리면
  12. Right at this time in early 2014, Satya Nadella took over as CEO of Microsoft. A long time  employee, he had run several major businesses and had a fresh outlook on how we should  all feel about the challenges and opportunities of working at Microsoft. He made it one of  his first missions to work on changing the company’s culture to being quicker, more  experimental, and working together as the new normal. It was also a great time to rethink  the Mobile business and how it related to our core focus moving forward.  2014년에 사티야 나델라가 마이크로소프트 CEO로 취임했습니다. 사티야 회장은 좀 더 민첩하고 실험적이고, 협업하는 분위기가 될 수 있도록 회사의 문화를 변화시키는 것이 첫 번째 미션이었습니다. 이와 동시에 진행해 모바일 비즈니스 자체에 대해 다시 생각하고 마이크로소프트의 핵심을 움직였습니다.
  13. Mobileis not about the phone devices themselves 모바일은 폰 디바이스 그 자체를 의미하는게 아닙니다.
  14. Mobile is not all about the latest technologies and advancements in hardware, software,  and networking. 모바일은 최신의 기술 또는 하드웨어, 소프트웨어와 네트워킹의 진보를 뜻하는 것도 아닙니다.
  15. Mobileis not just about getting the best apps onto your platform to attract customers and  drive revenue. 또한 모바일은 사용자를 끌어들이고 매출을 발생시키는 최고의 앱을 가지고 있다는 것을 뜻하지도 않습니다.
  16. Mobile is actually about people. Itis the people that are the key, and the experiences they  want to have in their lives. 우리가 재해석한것은 모바일은 근본적으로, 사람에 관한 것이라는 겁니다. 모바일은 사람이 핵심에 있고 사람들이 살아가면서 필요로 하는 경험을 뜻하는 것으로 해석합니다.
  17. Enhancing experiences for all kinds of people is what we strive to do across all of our  businesses, not just Mobile. 모든 종류의 사람들의 경험을 향상시키는 것이 마이크로소프트의 모든 비즈니스를 통틀어 해결해야 하는 핵심으로 움직였습니다.
  18. All of this reflection and thought by our leadersand key individuals helpedto identify an  opportunity to move the business in a new direction. 이러한 고찰을 통해 회사는 하나의 기회를 포착하고 새로운 방향으로 비즈니스를 움직이기 시작했습니다.
  19. Ratherthan focus on the mobile phones themselves and the related ecosystem, we can  reframethe opportunity to enable mobility for people, meaning the ability to do whatever  they need to, wherever they need to, and whenever they need to. 모바일 폰 그 자체와 관련된 생태계에 집중하기보다, 사람들에게 모빌리티, 즉 이동성을 제공해서 언제 어디서 무엇이든 사람들이 필요로 하는 것들을 할 수 있도록 하는데 그 기회를 찾았습니다.
  20. But, to do that, we need to dig deep into understanding how we can seamlessly connect  experiences across all kinds of situations… 이러한 것을 실현하기 위해 우리는 어떻게 모든 상황에 있어서
  21. ...and across many different types of devices for different situations. That can go all the way  from the smallest devices on your wrist all the way up to large scale displays. Microsoft has  finally been able to bridge these vastly different uses and devices with Windows 10, and will  continue to push into new areas. 그리고 각기 다른 상황에서 사용되는 각기 다른 많은 종류의 디바이스들에 걸쳐 사용자의 경험을 통일감 있게 연결하느냐에 대한 고민이 필요합니다. 마이크로소프트는 내린 결론은 윈도우10를 핵심 교두보로 해서 그 영역을 확대하는 전략을 택했습니다.
  22. https://www.youtube.com/watch?v=6o0K90tvVYE
  23. 또는 홀로렌즈를 통해
  24. which gives you the ability to move around the world freely to interact with holograms in entirely new ways. 완전히 새로운 방식으로 홀로그램과 자유롭게 상호작용할 수 있게 됩니다.
  25. Windows 10은 크로스 디바이스를 지원하는 플랫폼으로 나왔습니다. 그래서인지 Windows 10 부터는 운영체계라는 말 대신 플랫폼이라는 말을 사용하고 있습니다. Windows 10의 핵심은 UWP(Universal Windows Platform) 입니다. UWP는 PC, 모바일, XBOX, IoT 그리고 홀로 랜즈까지 관통하는 하나의 프레임웍을 제공합니다. 그 결과 Windows 10은 소스레벨의 호환성이 아닌 바이너리 레벨의 호환성을 제공합니다.
  26. People are genuinely interested and excited about our new direction and how we’re  changing as a company. We act differently, and it shows. They recently lined up outside our  new flagship store in New York City, just like you’d expect from Apple customers. A good  sign I think.
  27. Office isn’t just productivity apps Office is a DATA SOURCE – it is the social graph equivalent of business and productivity. There are real world problems that can now be solved for the first time, using your data, your Office data. 앞서 이제 우리가 윈도우를 OS가 아니라 플랫폼으로 정의 내린 것 처럼 오피스 또한 단순한 생산성 도구나 앱이 아닌, 플랫폼화 시키고 있습니다. 또한 이제 오피스 그 자체가 데이터 소스이고, 비즈니스와 생산성을 위한 소셜 그래프와 유사하게 여러분의 오피스 데이터를 이용해서 실제 비즈니스 세계의 문제를 해결할 수 있게 됩니다.
  28. Extending the UI of the office app to every device. Strong cross platform story – they will work in office, office online, office for iPad. Later this year these add-ins will work for office in Android. And with robust APIs, committed partners and new capabilities coming online every day, the opportunity to do great things with Office continues to grow.
  29. Services are required for scale Microsoft is the #2 web service provider in the world (Google #1) Datacenters are expensive capital expenditures. Building datacenters only makes sense if you have the services to justify them Once you have the services and scale, it makes sense to build a cloud platform to ensure reliability and scalability This is why we built Azure – Azure is the platform beneath our services. This means that anyone building on Azure is building on the same highly reliable, enterprise scale platform that Microsoft has built its business on.
  30. [1:00] 다양한 서비스, 최대의 데이터 센터   Microsoft Azure는 개발자와 앱 개발 플랫폼, 데이터 및 분석, 사물인터넷(IoT), 클라우드 인프라에 이르기까지 다양한 서비스를 제공하고 있습니다. 뿐만 아니라 그 규모면에서도 세계 최대의 데이터 센터를 운영하고 있습니다. 이제 인도에도 신규로 3개의 데이터센터를 가동함에 따라, 전 세계 24개 지역에 데이터 센터를 보유하게 되었습니다. 이는 아마존 클라우드와 구글 클라우드의 데이터센터를 합한 수보다 많습니다. That means our partners are more likely to have high performance access to cloud services, based upon their location than any other provider can offer.
  31. Intro with connected cow – 2 minute intro of the power of sensors and animals… Speaking of animals, I have s tory about a Zebra…a data Zebra
  32. Collecting data come from multiple endpoints: Embedded devices and sensors like RFID, industrial devices, etc. Consumer devices like health bands, phones, tablets, PCs. You want insights into the things you care about. Whether physical sensors (IoT) or virtual sensors (A/B testing, etc), getting data is the start.
  33. But what do you do with a massive volume of data? Collecting and organizing data is critical and Azure is great at that. Once you can collect the data, you must make sense of it – gain insight from it. Azure offers the broadest range of tools available to do just that. From Power BI to Machine Learning tools, understanding data has never been more accessbile.
  34. [6:00] IT 고도화, 데이터 양 증가, 어디서,왜,반복적으로 발생에 대한 의문, 종합적 분석, 비지니스통찰   다음으로 알아볼 분야는 Data와 분석에 대한 기능입니다. IT가 고도화 됨에 따라 생성되는 데이터의 양은 폭발적으로 증가하고 있습니다. 하지만 이러한 데이터를 올바르게 활용하기 위해서는 다양한 절차와 방법이 필요할 수 밖에 없습니다. 데이터가 어디서 발생 했는지, 왜 그러한 데이터가 발생 했는지, 앞으로도 동일한 형태의 데이터가 발생할 것인지, 그리고 기업체는 그러한 상황에 어떻게 대응해야 하는지에 대한 종합적인 분석을 수행할 수 있어야만 비로소 비즈니스에 대한 통찰력을 얻을 수 있게 됩니다. Microsoft Azure는 데이터로부터 이러한 통찰력을 얻기 위한 일련을 과정들을 도와줄 다양한 기능들을 가지고 있습니다. 이러한 데이터 분석을 위한 다양한 서비스의 집합체가 바로 Cortana Analytics Suite입니다.
  35. Goal of slide: Transition to setting up the keynote, using 3 ambitions TPs Empowering every individual and organization is a bold ambition and has required us to push our platforms forward in bold new ways We will create more personal computing – Windows 10 is a major step forward We will reinvent productivity and business processes – Office is no longer a set of individual productivity apps – Office is a platform that enables a rich set of social/mobile experiences We will build the intelligent cloud - in a world where devices will out number people and data is growing exponentially there is a huge opportunity to build intelligent cloud solutions Never been a better time to be a part of the MS ecosystem as a dev With that – want to welcome Scott Guthrie to show you more…
  36. Goal of slide: Transition to setting up the keynote, using 3 ambitions TPs Empowering every individual and organization is a bold ambition and has required us to push our platforms forward in bold new ways We will create more personal computing – Windows 10 is a major step forward We will reinvent productivity and business processes – Office is no longer a set of individual productivity apps – Office is a platform that enables a rich set of social/mobile experiences We will build the intelligent cloud - in a world where devices will out number people and data is growing exponentially there is a huge opportunity to build intelligent cloud solutions Never been a better time to be a part of the MS ecosystem as a dev With that – want to welcome Scott Guthrie to show you more…