The document outlines a charity drive organized by five students to raise funds for three orphanages. Their fundraising efforts included designing a website for a client for RM2,500, selling 210 cakes for RM2 each that were donated by a local bakery, and providing PS4 gameplay for RM3 per 15 minutes. They aimed to raise over RM3,000 total to donate at least RM1,000 to each orphanage. Through promotional efforts like posters and social media, they were able to successfully complete the fundraising activities and meet their donation goals.

1. INTRO TO BUSINESS:
CHARITY
DRIVE
Names : CHEW YU JING 0317739
ADAM TAN 0317750
NHAT DINH 0313309
HARIISH KUMAR 0318852
LYNETTE LAW 0317761
Lecturer : Mr. Chang Jau Ho

2. Subject : Intro to Business Final Project Report
Subject Code : BUS30104

3. EXECUTIVE SUMMARY
OBJECTIVES

5. CHARITY ORGANIZATION :
1. HOUSE OF JOY, PUCHONG
2. HOUSE OF LOVE, KLANG
3. RUMAH AMAN, SHAH ALAM
REASONS TO SUPPORT :
Orphanage home provide food and shelter for unfortunate children and
are in need of financial aid to provide the children with education and daily
expenses. We were given an opportunity by Taylor’s Lakeside University to
make a change in our society. Instead of just donating to one charity
organization, we decided to do more. We cover three different orphanage
homes from three different districts, House of Love in Klang, House of Joy in
Puchong and Rumah Aman in Shah Alam. We target to achieve RM3,000
and above to donate at least RM1,000 for each orphanage home.
TARGET DONATION AMOUNT : RM3,000
MAIN INCOME : WEB PAGE DESIGNING
TARGET SALES UNIT : 200 X CAKES
PASSIVE INCOME : PS4 GAME PLAY
YouTube : https://www.youtube.com/watch?v=nflqxd0Ky2M

6. TARGET MARKET
1. WEB PAGE DESIGNING
CUSTOMER :
S3 LAND SDN. BHD.
WANTS & NEEDS :
Domain that is user-friendly and informative with good quality graphics.
SPENDING POWER :
The company is willing to pay a considerably large amount as it requires a new
domain that has to be constructed quickly within few weeks. The price is being
set at RM2,500.
2. CAKES
CUSTOMERS :
People from all social classes and race and multicultural background from all
ages.Mainly Taylorians.
WANTS & NEEDS :
Dessert that has a very reasonable price and quality that exceeds expectations.
SPENDING POWER :
RM5 is a small number in a Taylorian’s expense to purchase a good quality
product and serve charity financially at the same time.
3. PS4 GAME PLAY
CUSTOMERS :
Taylorians mainly male from all social classes and race and multicultural
background age 18-25.
WANTS & NEEDS :
Entertainment during short breaks between classes or awaiting peak hours of
traffic jam to pass by.
SPENDING POWER :
RM3 for 15 minutes of PS4 game play is considered as a very cheap as this price
is cheaper than food sold in the campus.

7. COMPETITION ANALYSIS
1. BACKOFEN
PRODUCT : CAKES
STRENGTH :
 Well-established cafe in Taylor’s Lakeside Campus
 Has a frequent flow of recurring customers
 High quality cakes with high demand
 A good setting provided with comfortable seats for customers to enjoy slowly
VULNERABILITY :
 Price is considered affordable at an average of RM7 per cake but our price can go
lower as the cakes are partially sponsored
 Backofen’s business is footed but our business has mobility.
2. OTHER CHARITY DRIVE EVENT FOODSTALLS
PRODUCTS : VARIETY OF FOOD
STRENGTH :
 As the stalls are clustered at one hallway, customers have many options to choose
from the other food stalls
VULNERABILITY :
 Selling troops circulating the campus aren’t as active as ours
 Prices are higher than that of our good quality products
 Sales people might not try as hard as we did to call in customers everytime people
pass by the base station
 Food are self-made whereas our cakes are manufactured by well-established cake
producing company, Backofen

8. PRODUCT AND PACKAGING
1. MAIN INCOME : WEB PAGE DESIGNING
Upon having the opportunity to recreate a web page for S3 LAND SDN BHD, we took
the initiative to provide the service as we have the required graphic designing skill set
from one of our teammates, Hariish Kumar.
PRODUCT FEATURE :
 Graphic designers usually charge an amount of RM3,000 and above for a very basic
web page design using an old server system which makes the page not very
attractive.
 We had came up with a service that only charge RM2,500 for a trendy yet functional
design for the company. We offered a good service with a reasonable charge.
PACKAGING :

9. The whole web page is recreated from scratch, featuring user-friendly one-click systems
and enhanced graphics. The setting is also renewed from dull to attractive. We registered
a new domain for the client www.s3land.com

10. 2. TARGET SALE : CAKES
We provide customers with 3 choices of Backofen manufactured cakes namely butter
cake, 2 in 1 swiss roll ( pandan & strawberry ) and chocolate moist cake.
PRODUCT FEATURE :

11.  The cakes are sold fresh as the remaining cakes are given away for free after business
hours to show customers that stocks are renewed every selling day.
 Backofen’s owner, the manufacturer also sponsored RM0.80 per cake selling us at a
price of RM2 per cake which was originally priced at RM2.80. The quality of food is
good provided with welcoming feedback by the consumers.
PACKAGING :
The cakes are wrapped on 3 sides with aluminium cake wrapper so that customers would
keep their hands clean while enjoying the cakes. Transparent plastic cases are used for
visibility of the cakes to the customers while protect the 4cm x 7cm cake from
contamination. The cases are also very lightweight to be easily carried around and can be
easily crushed when being disposed thus saving space inside rubbish bins.
3. PASSIVE INCOME : PS4 GAME PLAY
We provide entertainment within the campus by bringing in the PS4 game play screened

12. on a 32 inch Sony LCD screen.
PRODUCT FEATURE :
 We provide entertainment for students during class transitions.
 Every player is provided with 3 game choices, FIFA15, COD and NBA 2K15. We
charged RM3 per 15 mins for every player.
PACKAGING :
We prepare chairs for the customers and also for their friends who were there to watch
them play to join the fun. If customers want to play a 1 on 1 game but he/she did not
come in a pair, we would arrange our teammates who are good in those games to play
with the customers. Music is also provided for the customers to enjoy when indulging
themselves in the game.

13. PRICING
1. WEB PAGE
SELLING PRICE : RM2,500
COST PRICE : RM0
ESTIMATED HIGHEST PROFIT : RM2,500
STRATEGY :
A. OPTIMIZING OPPORTUNITIES
DEMAND :
 The client is looking for a fast solution to upgrade his web page as new projects are
about to start and online presence is very important for a brand new company.
SUPPLY :
 We provide a web page that is uptrend and user-friendly for website visitors and the
client himself.
 We also finished the job within 2 weeks which was a fast supply to fulfill the clients
needs.
 We also had frequent meetings with the client and thus showing examples, getting
feedback to enhance the web page to meet the client’s expectations.

14. 2. CAKES
SELLING PRICE : RM5 X 210 UNITS
COST PRICE : RM2 X 210 UNITS
ESTIMATED HIGHEST PROFIT : RM630
STRATEGY :
A. LOWERING SELLING PRICE
 Compared to prices of cakes sold in campus, our price is RM2 cheaper than that of
their cheapest cake priced at RM7.
 To increase sales as stocks would expire, we came up with a package of RM12 for 3
cakes which is RM4 per cake, lesser than the original price of RM5 by RM1.
B. STARTING EARLY
 On a Thursday 13th November 2014, 4 days before the official beginning of the
Charity Drive Event, we started selling 50 units.
 We approached customers one by one on foot, splitting into 2 teams, a team of 2 and
a team of 3.
 We tried every possibility, every passer-by.
 We did this to allocate the right timing to sell the cakes, the peak selling time is
during 12.30pm to 1.30pm. The time when staffs and students are going to have
lunch.
 We noticed that the chocolate moist cakes finish fast.
C. SUPPLY ACCORDING TO THE DEMAND CURVE
 After finish stocks of 50 chocolate moist cake, 50 butter cake and 50 two-in-one
swiss rolls, we ordered another 60 cakes but this time only one flavour, chocolate
moist.
 60 chocolate moist cakes were sold finish during that day itself which was a Tuesday
18th November 2014, as it had a very welcoming response.

15. 3. PS4 GAME PLAY
SELLING PRICE : RM3 PER PERSON (15 MINS)
COST PRICE : RM0
ESTIMATED HIGHEST PROFIT : RM480
STRATEGY :
A. PASSIVE INCOME
 We have noticed that game stations are one of the most frequented business during
other charity drive events.
 With a low price of RM3 per player, mostly 2 players per game of 15 mins, we can
generate RM6 every 15 mins which means RM24 per hour.
 We chose to have a game station as apart from selling cakes on foot in 2 teams of 2
people, we can allocate 1 teammate to collect passive income while we were
physically outside of the competitor’s zone.

16. PROMOTION
1. POSTER WITH MARKETING MESSAGE

18. We produced an A2 size poster at our stall to notify the customers of our good cause
while selling cakes. We came up with the tagline ‘ONE CAKE HELPS THREE
ORPHANAGE HOMES’ to let the customers know that our team aren’t just covering 1
but 3 orphanage homes in Klang, Shah Alam and Puchong.

19. 2. SOCIAL MEDIA MARKETING
We advertised our cake featuring the chocolate moist flavour as it’s the most wanted
among our products. We added the tagline ‘1 CAKE HELPS 3 ORPHANAGE HOMES’
to remind the customers of our noble cause. Group leader, Chew Yu Jing also added his
personal experience in helping one of the orphanage homes back in highschool to tell
people that they can make a difference no matter where and when.
Our team also advertised our cakes online through Facebook posting on walls or in
pages to notify as many people as we can about the service of entertainment, PS4 game
play, that we provide during the charity drive event. We shared many photos and
information regarding our stall and our cause to serve the community by helping 3

20. orphanage homes.
3. WORD OF MOUTH

21. We passed on word of mouth by telling customers that our cakes are from high
quality cake manufacturer Backofen thanks to the owner Mrs. Choo who had given us
permission. This had increased our numbers in sale as the cakes had an established name.
Because of the good brand name with a promotional price, many customers bought the
cakes whereas other peers from the same foundation programme spread the word fast.
4. THE CONSULTANT APPROACH
Our team strongly go against hard-selling that makes the customer buy something
they don’t need. Our team uses the consultant approach, presenting ourselves as
salespersons who has the customer’s best interest in mind. We never pushed a customer to
buy if they said ‘no’. We also made it an obligation to say a warm ‘Thank you’ to every
customer who did or did not buy our product or service. As we kindly serve customers,
we let them know that they have helped 3 orphanage homes around Puchong, Shah Alam
and Klang to brighten their day as the customers had done a great deed contributing to the
society.

22. SPONSORS
SPONSOR THROUGH COST SHARING
We received a sponsor of RM0.80 per cake by Backofen’s owner Mrs. Choo for 210
cakes which makes the cost sharing of RM168 from the owner herself.

23. DISTRIBUTION
DATE OF DIST. WEB PAGE CAKES PS4
11 NOV X
12 NOV
13 NOV X
14 NOV X X
15 NOV X
16 NOV X
17 NOV X X X
18 NOV X X
19 NOV X
20 NOV X
21 NOV X
1. WEB PAGE
 This project started it’s first meeting on 11th November 2014.
 We constantly arrange meetings with the client to ensure that we met his criteria for
the web page, 11TH, 14TH , 17TH and 21ST November 2014.
 The client often update us with pictures and information through e-mail a few days
before meeting so that we can finish the job as soon as possible.
 We also agreed to do future updates for the client, which are changes or upgrades for
the web page.
 We had our confirmation of design and pay meeting with our client on 21st November
2014.

2. CAKES

24. A. TAYLOR’S LAKESIDE CAMPUS DISTRIBUTION ON 13TH NOV 2014 :
 150 cakes are being ordered on 11th November 2014.
 Cakes are delivered by group leader, Chew Yu Jing by car, transporting the goods
from USJ 12 to Taylor’s Lakeside Campus.
 On 13th November 2014, a Thursday 4 days before Charity Drive Event Week, the
goods are collected at 10.00am and delivered to Taylor’s Lakeside Campus at
10.30am.
 50 cakes were transported to the Campus while 100 cakes were transported back to
Chew Yu Jing’s home.
 We sold the cakes on foot, finishing selling 50 cakes from 10.30am to 1.30pm.
B. USJ DISTRIBUTION ON 14TH - 16TH NOV 2014 :
 Cakes are sold around USJ area distributed by Chew Yu Jing by car.
 At the same time, many Buddhist Societies are having Dana collection on that week
which means donating food to monks.
 50 more cakes are sold to the Buddhists, which indirectly achieve both targets in one
shot, helping 3 orphanages and providing food to be donated to monks.
C. TAYLOR’S LAKESIDE CAMPUS DISTRIBUTION ON 17TH NOV 2014 :
 The rest of the 50 cakes were brought to be sold at Taylor’s Lakeside Campus at
11am to be sold which were butter cakes and swiss rolls as chocolate moist cakes
have finished stock.
 We sold 30 cakes at the stall and by on foot, the rest of the 20 cakes were given away
free to customers at 6pm when it was time to close.
 We want to acknowledge customers that new stocks of 60 chocolate moist cakes are
coming fresh the next day which was the last day of cake sales.
D. TAYLOR’S LAKESIDE CAMPUS DISTRIBUTION ON 18TH NOV 2014 :
 60 units of chocolate moist cakes were ordered at 16th November 2014 as it had a
high demand.
 After realizing that the peak selling hour is 12.30pm to 1.30pm, 60 units of chocolate
moist cakes were transported from USJ to Taylor’s Lakeside Campus at 11.30am to
be arranged neatly at the stall before 12.30pm.
 We split into teams to sell cakes at the stall and 2 teams to sell by foot. 60 units were
sold on 18th November 2014.
3. PS4 GAME PLAY
 PS4 was provided by Hariish Kumar who brought it from Puchong.

25.  32 inch Sony TV screen was provided by Chew Yu Jing from Shah Alam.
 Passive income was generated from 17th to 20th November 2014.
 We started the PS4 game play entertainment on 17th November 2014 at 1.30pm after
seeing that the butter cakes and swiss rolls aren’t selling well.
 From Monday onward, we setup the game station at 12pm and start business till 6pm,
a 6 hour ongoing entertainment booth from Monday to Thursday.
 We charged RM3 per player per 15mins game, which in theory would generate
RM24 per hour.
 We chose to operate from 12pm to 6pm as that was the best time for flowing
customers as Taylorians have the most free time during that period in their schedules.

26. GREEN MEASURES
REDUCE
 We reduce the usage of papers through out the whole business event using up to only
8 pieces of A4.
 We communicate with the client using digital means by sending e-mails while
constructing the web page.
REUSE
 We made our donation box by reusing the discarded cardboard use for architecture
projects.
 We reuse pins which are on the notification board left by previous business project
stall owners.
RECYCLE
 Our stall is located approximately 30 feet away from recycle bins.
 We collect plastic cake containers in a whole and dispose into recycle bins when
closing shop.

27. HUMAN RESOURCE PLANNING
TEAM PLAYERS STRENGTHS
CHEW YU JING (LEADER)  GETTING RESOURCES
 PLANNING AND EXECUTION
ADAM TAN  COORDINATING SALES
 ACTIVELY APPROACH CUSTOMERS
HARIISH KUMAR  GRAPHIC DESIGNING SKILLS
 MEETING CLIENT’S NEEDS
NHAT DINH  NETWORK SALES
 ACTIVELY APPROACH CUSTOMERS
LYNETTE LAW  ACCOUNTING
 KEEPING TRACK OF SALES
PROFIT AND LOSS REPORT

28. EVALUATION OF RESULTS
1. WEB DESIGN
BEFORE
PROBLEMS
 S3 Land Sdn Bhd uses web link s3land.com.my which indicates it as a local
business in Malaysia
 The design is less user-friendly and not attractive
 The license pay for the domain was expensive
 The map on the page leads to no where as doesn’t have any GPS
connections
 The graphics are outdated
 Old server slows down surfing process
 Information unorganized
AFTER

29. SOLUTIONS:
 A new theme is given to the web page to harmonize the contents with the company
logo and vision
 Photoshop graphics to make it more appealing
 Mind map technique to convey important messages
 Updated information
 Cleaner interface
 Location map connected to google maps and mobile apps
 New server using WIX for a faster online surfing experience
 Cheaper online registration package
2. CAKE SALES
 13-16 Nov, we struggled to sell the remaining stocks of 50 butter cakes and

30. 50 swiss rolls, resulting in inability to sell without hard selling which might
cause bad reputation for our team.
 A drastic drop in sales during 17 Nov is due to the incompetence of product.
 Chocolate moist cakes were the hot shots, not the butter cakes or swiss rolls.
 In 18 Nov, 60 chocolate moist cakes were sold within 3 hours.
 To increase sales, we must adjust according to the consumer’s choice before
bringing in mass stock as unsold stocks result in profit loss.

31. 3. PS4 GAME PLAY
 PS4 game play is a passive income that requires less effort and customers
would come naturally.
 A variety of games bring in a variety of customers.
 Theoretically we were aiming to earn RM480 within 5 days, but sales were a
bit slow.
 Basically, our customers were recurring customers.
 We targeted the right audience as there were many students with free time
and sufficient money to spend on our games during class transitions.
 Due to having project submissions during the week, operating hours
decrease causing a loss in time to earn profit.
 The timing of good flow of customers is during 12pm to 6pm.
 During rainy days, there were no customers.

32. APPENDIX