Psychologie van het Overtuigen

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Hans Janssen

4 Oktober komt meesterbeïnvloeder Robert Cialdini weer naar Nederland. Klik hier voor een impressie.

News & Politics Technology

Vrijdag 4 oktober 2010 Meervaart Theater Amsterdam

Met meesterbeïnvloeder Dr. Robert Cialdini (speciaal over uit de VS)

En top-experts uit Nederland Ben Tiggelaar

En top-experts uit Nederland Jeroen Busscher

En top-experts uit Nederland Pacelle van Goethem

En top-experts uit Nederland Jan van Setten

En top-experts uit Nederland Remco Claassen

En top-experts uit Nederland Jos Burgers

Conversion optimization is really about influence. You are influencing people to convert. You are understanding how the mind works. In order to become better at CRO you need to learn from the master of influence and psychology, Robert Cialdini. How to Apply Cialdini’s Six Principles of Influence to Your Website (http://www.jeremysaid.com/how-to-apply-cialdinis-six-principles-of-influence-for-cro/)

MPI next generation event

Hans Janssen

This document summarizes three rules of event marketing according to Hans Janssen of DenkProducties. The rules are: 1) Have goals rather than tools, and recognize that people want to improve, not change; 2) There is no such thing as over exposure if the message is consistent and content drives marketing; 3) Be original, personal and generous to make marketing stick out through guarantees even without guarantees. The document provides background on DenkProducties which plans premium seminars and online learning programs in the Netherlands.

Psychologie van het motiveren met o.a. Dan Ariely

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Glashelder Leiderschap - Jan van Setten - Elephant Road

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Video brochure glashelder leiderschap

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Psychologie van het Overtuigen - Wederkerigheid - Jos Burgers

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Psychologie van het Overtuigen - Consistentie - Jan van Setten

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Psychologie van het Overtuigen - Schaarste - Jim Stolze

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The document discusses how every company has become a software company due to digital transformation. It provides examples of companies like Ford, Dreamworks, and Fedex that have transformed their traditional businesses into technology hubs by embracing innovation. These companies build and own sophisticated software that drives key functions and creates new revenue streams. The document advocates that enterprises must undergo an organizational transformation to develop internal technological capabilities and build strategic partnerships to facilitate digital transformation and become software product companies.

MBA masterclass AG - Kenny van Ierlant

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1) The document discusses how traditional businesses are facing challenges from digital disruption and increased costs from legacy IT systems. It argues that conventional transformation approaches are too slow and expensive. 2) A new, digital-first operating model is proposed that emphasizes cloud-based IT ("as-a-service"), agile processes, and data analytics to reduce costs, increase revenue and adapt quickly to changes. This helps lower the cost/income ratio compared to traditional approaches. 3) Taking the entire IT infrastructure to the cloud can reverse capital expenses, lower overall costs through pay-per-use and give more flexibility to scale, enabling businesses to better compete and transform in disruptive digital markets.

MBA masterclass AG - Geert van de Goor

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Fast Track IT provides consulting services for business technology including data management, agile reporting, development, business intelligence, dashboards, and more. They help organizations transition to more agile digital solutions using a Mode 2 approach with small, cross-functional teams and unified innovation platforms compared to the traditional Mode 1 approach. Their methodology involves starting small with a pilot app, then structuring for scale by formalizing teams and strategies, and eventually implementing a systematic enterprise-wide approach to digital transformation.

MBA in een dag masterclass - Pim Valentijn

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MBA in een dag masterclass - Marianne Nijhout

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MBA in een dag masterclass - Coen Ruys

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Foto's Masterclass Bouwend Nederland - Sessie 2

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Foto's Masterclass Bouwend Nederland - Sessie 1

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MBA in één dag NEN - Dick Hortensius en Rene Gouwens

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MBA in één dag NEN - Edwin Martherus over strategie

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MBA in één dag NEN - Bob Alisic over uitvoering

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MBA in één dag NEN - Renco Bakker over organisatie

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MBA in één dag NEN - Ton Dijkzeul over leiderschap

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MBA in één dag Masterclass 2016

Hans Janssen

Presentatie Marshall Goldsmith

Hans Janssen

This document discusses triggers and how they impact behavior. It defines a trigger as any stimulus that may impact our behavior. It explains that we are both creating our world through our actions and reactions to triggers, while also being created by the triggers in our external environment. The document advocates using self-awareness and choice to mediate our responses to triggers to achieve goals. It presents a model called the "Wheel of Change" that involves accepting, preserving, creating, eliminating parts of ourselves. The document also describes using daily active self-questioning to focus on positive behaviors and goal progress rather than passively waiting for external factors to change. Research on using this daily questioning process showed most participants reported improvements across multiple areas.

Ik de workshop 2016 - Aantekeningen Remco

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Hand out Geraffineerd Onderhandelen - Margaret Neale & Thomas Lys talk 2.0

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The document discusses how to get more of what you want in negotiations by integrating principles from economics and psychology. It explains that negotiations are strategic interactions where your payoffs are interdependent with your counterpart's, so you must understand their perspective and incentives. Additionally, it discusses how biases, framing effects, expectations, justifications, and creative packaging can influence negotiations and help you claim more value.

Psychologie van het Overtuigen

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Psychologie van het Overtuigen