1. The document discusses advertising a new PSP 5 device from Sony. 2. It aims to target middle class professionals as the technology is advanced and expensive, as well as people aged 18-25. 3. The ad will focus on highlighting how good and fast the PSP is using persuasive techniques, with black and white being the dominant colors to look clean.

1. I’m advertising a PSP 5 for Sony.
When people think of this brand, they think of
good quality, creative, futuristic and simple to use.

2. When people think of this brand, they think
of good quality, creative, futuristic and
simple to use.

3. The target audience will be for middle class
professionals because the new PSP is new
and the technology is too advanced and its
expensive .
My secondary audience will be people 18-
25.

4. The persuasive techniques that I will use
my advert is saying how good and fast it is
and also I’ll talk about the technology.

5. This advert will mostly be focused on the
top two things on the pyramid.

6. Black and white will be a dominant colour
because it contrasts and also Sony adverts
uses the white colour because it looks
clean.

7. 1. My print advert does not really have a narrative it is basically just a person showing some of the functions of
the product.
2. The main character in my advert will be male person it will not focus on a specific stereotype because its
target audience it’s almost everyone from ages 12 to 60 years old.
3. My advert is set in a living room or a bedroom someone that a person would see an advert and feel relaxed
and comfortable.
4. The slogan for my advert will be “Connect with your world in a whole new way”.
5. The overall message is how easy and simple it is to use the iPhone 5 and how good it is.
6. I think my adverts should be placed on billboards on a busy place and on websites because in these places
it will be seen by all people in my target audience.

8. •My main character will be a
man, confident and smartly
dressed because it’s for rich
people.
•Twice as fast.
•Half the price. •At party because it’s
•Fun and powerful. PSP fun.
•A man brings the
PSP to a party and •“The whole world in
everyone talks to him the palm of your
so that makes him hands”.
important.

9. The party isn’t much
fun but when he
comes in everything
changes because he
brought the new PSP!