Particle swarm optimization is a technique for finding the best solution to a problem within a search space, inspired by bird flocking behavior. It initializes a population of random particles representing potential solutions and updates their positions based on their own experience and the experiences of neighboring particles. Over iterations, the population is guided toward better solutions as particles emulate the most successful neighbors. Compared to genetic algorithms, particle swarm optimization uses a one-way information sharing mechanism to guide the population toward the best found solution. The key parameters that can be adjusted include the number of particles, their maximum velocity, and learning factors that balance how much particles rely on their own experience versus the experiences of neighbors.