The document provides guidance on creating a public service announcement (PSA) in 6 steps: 1) write a script draft, 2) film your PSA, 3) edit footage to the proper length, 4) ensure your message is clear, 5) add legal music, and 6) include contact information. It also lists resources for sample PSAs and learning about PSA history. The goal is to effectively communicate your message and intended action to your target audience.

1. The Public Service Announcement a guide to making your own PSA

2. What is a PSA?

3. Preliminary Questions What is the purpose of your PSA? Who is your target audience ? What specific action (s) do you want your audience to take? What approach will be the most effective?

4. Step 1 write a script draft

5. Step 2 Film your PSA

6. Step 3 Edit your footage to the proper length.

7. Step 4 Go back to your preliminary questions--did you achieve all that you wanted to achieve? Is your message clear?

8. Step 5 Add legal music to your PSA* *see Additional Resources

9. Step 6 Include contact and resource information in the last frame

10. The More You Know: http://www.themoreyouknow.com / TheTruth.com anti-smoking ads: http://www.youtube.com/watch?v=Y_56BQmY_e8 Brain on Drugs: http://www.youtube.com/watch?v=nl5gBJGnaXs G.I. Joe PSAs: http://www.youtube.com/watch?v=ogEtfIdgjpY Star Wars Anti-Smoking PSAs: http://www.youtube.com/watch?v=YWQgktBR6-w Famous PSAs

11. Sample PSAs PSAs made by MHC students: http://macaulay.cuny.edu/it/?q=node/10 Ad Council PSAs: http://www.adcouncil.org/gallery.html More Ad Council campaigns: http://www.adcouncil.org/default.aspx?id=15 Ad Council YouTube channel: http://www.youtube.com/user/adcouncil YouTube PSA playlist: http://www.youtube.com/view_play_list?p=C66B59D974180D3A&page=1 Flu PSAs: http://www.flu.gov/psa/ NYC Dept. of Health and Mental Hygiene PSAs: http://www.nyc.gov/html/doh/html/cdp/cdp_pan_pop.shtml

12. Additional Resources History of PSAs: http://www.museum.tv/eotvsection.php?entrycode=publicservic Sample PSAs: http://macaulay.cuny.edu/eportfolios/jkijowski/resources/psa-resources/ Using Music, Images and Videos legally in your PSA: http://macaulay.cuny.edu/eportfolios/jkijowski/resources/using-music-images-videos/ Got questions? Contact ITF Jenny Kijowski at [email_address]