The document provides descriptions of 10 design projects created by students for various classes between 2014-2016. The projects include a public service announcement on verbal abuse, a website rebranding, book jacket and page layout inspired by Andy Warhol, a user experience focused website called MIXR, a logo for a fictional elephant refuge organization, an interactive website on bipolar disorder, a proposed smartwatch called iWatch, event promotion materials for a production of The Nutcracker ballet, and gala invitation extending its theme of movement. The document outlines the objectives and challenges of each project.
USC Annenberg Digital Literacy Initiative, 2013 - 2017
Portfolio
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Public Service Announcement // Spring 2015
Public Service Announcement (PSA) aimed towards victims of verbal abuse.Goal of this adver-
tisment was to make victims aware of the dangers and where to seek help.Ads would be placed
in young teen magazines,posters youth and women’s centers,doctors offices,and schools,and
billboards and/ or other outdoor signage.
The following is an advertisement created for
an advertising design class during the spring
2015 semester. Each ad had its own objectives
and challenges,but as a group they reinforced
a routine that begins with brainstorming and
ends in a professional presentation.
Advertising Design
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Website Re-Branding
This website and brand re-design was assigned as
the final assignment for the fall 2014 HTML Tool
Box class. The goal was to redesign a website that
was in desperate need of updating using the tools
learned throughout the semester.
Dependable Drive In Theater// Fall 2014
The new Dependable Drive In Theater website focused on readability, simplifying the navigation
system and applying a consistent and
appropriate theme.
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101 Show Illustrations // Spring 2014
The book jacket and page layout was inspired by the early illustrations of Andy Warhol.This is
an inspirational coffee table book with whimsicle,vectorized sketches and interesting facts on
differing styles of shoes.
This book jacket and page spread was a final project
proposed in the spring 2014 Vector Graphics class.
The goal was to create an organized, readable and
eye-catching book jacket and spread. Class could use
a pre-existing book or an original idea.
Book Jacket & Layout
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MIXR // Spring 2014
MIXR is a unique project because there was a heavy concentration on process and usability
rather than the final appearance of the website.Throughout the course of the project there were
group exersizes that involved user testing involving paper mockups of the websites’wireframes.
UX Design
This piece was originally assigned as a project
during the Spring 2014 New Media class.The
challenge of the project was to focus on a step
by step approach to creating a simple,user-
friendly website for an original product.
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Logo Design
Indian Elephant Refuge // Spring 2015
The Indian Elephant Refuge is a world-wide organization focused on protecting and rebuilding
the population of Indian Elephants.Their brand
is bold,simple and striking so they can attract attention to their cause.
This is project was presented during the
spring 2015 corporate identification course.
Its goal was to brainstorm,invent,and design
a fictional company which needs an original
brand identity and manual.
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Interaction Design
Bipolar Disorder Website // Fall 2015-Spring 2016
This informational website uses interaction design to not only lighten the heaviness of its topic,
but also to enable its user to choose its narrative (2nd or 3rd person).
This was an open-ened final project assigned
for an Independant Study during the Fall 2015
semester.The basic goal of this project was to
create an engaging,interactive website that
navigates its user through the sites’content.
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New Media
This project was assigned during the Spring
2014 New Media class.It’s challenge was to
create a wearable technology exclusively
tailored to the needs of one idividual.This
individual was interviewed,studied and
profiled along with two others.The final
product included profiles,UI screen mock-ups
and a physical model.
iWatch // Spring 2014
Prior to the Apple Watch announcement in Fall 2014 there was iWatch.The IOS and itunes
compatible smartwatch featured a rubber wristband,steel back and fiberglass face.It could play
and store 2 hours worth of music,access popular networking apps,and surf the web using wifi.
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Event Promotion
The following assignment was recieved as a
final project for the Fall 2015 Design Studio
II course.The project required students to
represent movement in the marketing scheme
of an event.Students were then requested to
extend this theme through a smaller private
event invitation.
The Nutcracker // Fall 2015
The Nutcracker uses movement and color to reveal the pyschological thriller behind the beloved
christmas story many have come to known.Repetition and monochromatic hues create a cold,
yet stunning imagery that translates nicely into an elegant private gala invite.