The document discusses the organization lille—design, which promotes design in the Lille metropolitan area and Nord-Pas de Calais region of France. It supports designers, companies, and local authorities in integrating design. It highlights several case studies of projects it has supported, including a competition for bicycle parking solutions and initiatives partnering designers with companies and institutions. The overall aim is to use design to promote economic development, improve quality of life, and boost the international reputation of the region.