Protecting IP in a Post-Desktop World

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Sanford Bingham, founder/CEO of FileOpen Systems Inc., presents the current digital publishing landscape to the annual meeting of the Standards Publishing Advisory Board (February 2016). Topics covered include: how content is being consumed globally, why DRM Is important for standards publishers, a 20 year overview of DRM, and how to protect intellectual property without sacrificing usability.

Protecting IP in a
Post-Desktop World
SPAB 2016 | Clearwater, FL
Sanford Bingham, Founder & CEO, FileOpen Systems

“When technologyreaches thatlevel of
invisibilityin ourlives,that's our
ultimate goal.Itvanishes into ourlives.
Itsays,'You don'thave to do thework;
I'll do thework.’“
-AstroTeller,GoogleX

Our Mission:
to enable the business of publishing through open
standards and user-friendly technology
Adobe
Security
Partner
(since 1996)
First DRM
plug-in to
Acrobat
Developer of
zero-install
OPN format
1000+
licensees,
millions of
end-users

Why DRM for Standards?
• Copy control (revenue + IP protection)
• Version control (ensure users have latest info)
• Compliance (ISO, regulatory)
• User data (who, when, where)

$20 Years of DRM 1995-2000 2001-2005 Format Wars • Adobe pushes PDF to be de facto digital document standard • First FileOpen DRM product • Adobe enters DRM market • Proprietary formats/security containers die off “The Golden Years” • Adobe Reader #1 PDF viewer • Stable plug-in environment • FileOpen encryption server • Two ﬂavors: Windows/Mac OS • Web displaces CD-ROM delivery 2006-2010 2011-2015 Battle for the Enterprise • Cloud-based document storage • 3rd-party PDF viewers proliferate • DRM a “feature” of corporate ﬁle sharing; focus on security • Publishing market beyond eBooks largely ignored Race to Be Everywhere • Explosion of tablets and mobile • Lower tolerance for plug-ins • PDF format begins to fracture • Amazon and Apple control most content distribution • Emergence of HTML5$

Creators Need to be Enhanced
22%
16%
9%
8%
2%2%1%1%1%1%1%
36%
PDF Creators
Adobe Microsoft GPL Ghostscript iText variants
Mac OS X Ricoh Xerox Nitro PDF
Amyuni Konica Minolta Corel Others

Top PDF Viewers / Creators
 Nuance PDF Converter Pro
 Nitro PDF Pro
 Bluebeam PDF Revu
 Global Graphics gDoc
Fusion
 DocsCorp pdfDocs
Desktop
 Foxit Phantom PDF
 Tracker PDF-XChange
 ABBYY PDF Transformer
 FinePrint pdfFactory
 GreenPrint Enterprise
 PDF Complete
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 CADzation AcroPlot Pro
 PrimoPDF
 Ctdeveloping
PDFtypewriter
 Solid PDF Tools
 PDF995
 VeryPDF
 Bullzip PDF Printer
 Softland doPDF
 BCL easyPDF
 PDF Creator
 Win2PDF
 Sonic PDF Creator
 Sowedoo Easy PDF
 Peernet PDF Creator Plus
 Inzone Click to Convert
 Visage Free Easy PDF
 EXP PDF Redirect
 Docudesk DeskPDF
 Cosmi Perfect PDF Creator
 Smart PDF Converter Pro
 DocSmartz PDF Converter
 123PDF Converter
 Able2Extract
 PDFill
 Ghostscript
 Apple Preview
 SmileOnMyMac
PDFpenPro
 SkyPDF Pro
 Ikinari PDF Edit!
 Just PDF
 Zeon DocuCom Gold
 Soda PDF

The Security/Usability Spectrum
Maximum Usability/
Minimal Security
Maximum Security/
Minimal Usability
{happy medium}

Ofﬂine Desktop
w/PDF viewer
Detect > Encrypt > Deliver
Ofﬂine Mobile w/
FileOpen App
Online desktop
(M/W), no Flash
Online desktop
with Flash or
Mobile w/
FileOpen App
Online Mobile w/
no FileOpen app
DocServer

What would a standard for DRM look like?
sbingham@ﬁleopen.com
@ﬁleopen

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Protecting IP in a Post-Desktop World

1. Protecting IP in a Post-Desktop World SPAB 2016 | Clearwater, FL Sanford Bingham, Founder & CEO, FileOpen Systems

2. “When technologyreaches thatlevel of invisibilityin ourlives,that's our ultimate goal.Itvanishes into ourlives. Itsays,'You don'thave to do thework; I'll do thework.’“ -AstroTeller,GoogleX

3. Our Mission: to enable the business of publishing through open standards and user-friendly technology Adobe Security Partner (since 1996) First DRM plug-in to Acrobat Developer of zero-install OPN format 1000+ licensees, millions of end-users

4. Why DRM for Standards? • Copy control (revenue + IP protection) • Version control (ensure users have latest info) • Compliance (ISO, regulatory) • User data (who, when, where)

5. FileOpen + Standards Publishers

6. 20 Years of DRM 1995-2000 2001-2005 Format Wars • Adobe pushes PDF to be de facto digital document standard • First FileOpen DRM product • Adobe enters DRM market • Proprietary formats/security containers die off “The Golden Years” • Adobe Reader #1 PDF viewer • Stable plug-in environment • FileOpen encryption server • Two ﬂavors: Windows/Mac OS • Web displaces CD-ROM delivery 2006-2010 2011-2015 Battle for the Enterprise • Cloud-based document storage • 3rd-party PDF viewers proliferate • DRM a “feature” of corporate ﬁle sharing; focus on security • Publishing market beyond eBooks largely ignored Race to Be Everywhere • Explosion of tablets and mobile • Lower tolerance for plug-ins • PDF format begins to fracture • Amazon and Apple control most content distribution • Emergence of HTML5

7. The Publishing Landscape Today

10.

11.

12.

13. Creators Need to be Enhanced 22% 16% 9% 8% 2%2%1%1%1%1%1% 36% PDF Creators Adobe Microsoft GPL Ghostscript iText variants Mac OS X Ricoh Xerox Nitro PDF Amyuni Konica Minolta Corel Others

14. Top PDF Viewers / Creators  Nuance PDF Converter Pro  Nitro PDF Pro  Bluebeam PDF Revu  Global Graphics gDoc Fusion  DocsCorp pdfDocs Desktop  Foxit Phantom PDF  Tracker PDF-XChange  ABBYY PDF Transformer  FinePrint pdfFactory  GreenPrint Enterprise  PDF Complete  Acro Software CutePDF  CADzation AcroPlot Pro  PrimoPDF  Ctdeveloping PDFtypewriter  Solid PDF Tools  PDF995  VeryPDF  Bullzip PDF Printer  Softland doPDF  BCL easyPDF  PDF Creator  Win2PDF  Sonic PDF Creator  Sowedoo Easy PDF  Peernet PDF Creator Plus  Inzone Click to Convert  Visage Free Easy PDF  EXP PDF Redirect  Docudesk DeskPDF  Cosmi Perfect PDF Creator  Smart PDF Converter Pro  DocSmartz PDF Converter  123PDF Converter  Able2Extract  PDFill  Ghostscript  Apple Preview  SmileOnMyMac PDFpenPro  SkyPDF Pro  Ikinari PDF Edit!  Just PDF  Zeon DocuCom Gold  Soda PDF

15. The Security/Usability Spectrum Maximum Usability/ Minimal Security Maximum Security/ Minimal Usability {happy medium}

16. Different Use Cases, Multiple Options

17. Ofﬂine Desktop w/PDF viewer Detect > Encrypt > Deliver Ofﬂine Mobile w/ FileOpen App Online desktop (M/W), no Flash Online desktop with Flash or Mobile w/ FileOpen App Online Mobile w/ no FileOpen app DocServer

18. What would a standard for DRM look like? sbingham@ﬁleopen.com @ﬁleopen

Protecting IP in a Post-Desktop World

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