This document discusses Sean Ekins' experience using various online tools and platforms to increase the visibility of his scientific work and facilitate collaboration. It notes that Ekins uses multiple networks, tools and audiences due to working in different areas like drug discovery, grant writing and blogging. The document provides advice on using tools to connect with others, share your work in accessible formats, and assess the impact of your research. It discusses both the benefits and challenges of using these tools, including the ongoing effort needed to maintain an online presence.