Proposal One describes a music video concept for a song about ADHD. The video would show flashes of a busy market with footage of creative activities like performing, BMXing and graffiti. Throughout the video, the letters of "Physical Reaction" would appear in scruffy handwriting until fully spelling it out at the end in different materials. Proposal Two is for a narrative love story music video showing a boy and girl meeting by chance and their relationship developing through texting, dining, walking and sitting together with live performance footage on the choruses. Proposal Three follows a man having a string of bad luck incidents in one day, like cabs driving off and spilling things, but he reacts very aggressively.