The document discusses plans to create an Apps Booklet to promote awareness of the variety of apps available for Windows 8 devices. The booklet will provide information on best paid apps, best free apps, best local apps, and new releases. It will be placed in academic institutions, retail stores, and kiosks across the UAE to reach electronics users, Windows enthusiasts, and students. The goal is to help drive awareness and usage of the Windows app ecosystem.

1. AppsBooklet

2. Concept:
• Thenew Windows App Store has around100,000apps.
• Alot of these apps arefor freeand havebeen optimized for the newtouch-interface.
• AppsBooklets will bekept in academic institutions and retail stores alongside Windows 8 devices and
Windows Phones, as well as at cash counters.
• Therecommended sizefor the booklet is DL. Thisminimizesthe space requirementin stores. It is also easy to
carry.
• Aspecial holder/ kiosk will be created to optimize the reach of thesebooklets.

3. Objective – Raiseawareness about the variety of apps available for Windows 8 devices.
Targetaudience: Electronics users, Windows enthusiasts and students.
Method of communication: Booklet (recommendedsize – DL).
• Thebooklet will be placed in keyretail outlets includingVirgin Megastore, Carrefour, Jacky’s,Jumbo, Sharaf
DG.
• Itwill also be placed in kiosks in the libraries and food courts of Academic Cityand Knowledge Village.
• Thisbrochurewill beconverted to ane-brochure.

4. Thepages will includethe following:
Best Paid Apps
Best FreeApps
Best Local Apps
NewReleases
Thiswill be the first volume of an annual/bi-annualpublication.
Includedwill bea link to download a QR code reader for PCs.
Onepage will be dedicated to a partnerad oran ad encouragingdevelopers to create Windows 8 apps.
Thebooklet will be inEnglish and Arabic.

6. FrontCover InsideCover

7. InsidePage 1 InsidePage 2

8. InsidePage 3 InsidePage 4

9. Thankyou