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- 2. Mobile stats CC photo by adactio: http://www.flickr.com/photos/adactio/6153558098 MOBILE USAGE IS ON THE RISE!
- 3. Mobile stats • Can’t overlook the mobile web • Users expect optimization • Need a mobile strategy
- 4. Universities & mobile CC photo by Anthro135k Spring 100: http://www.flickr.com/photos/61992100@N03/5955393987 Universities & the mobile web
- 5. Mobile strategy Mobile apps Mobile websites Responsive web design
- 6. Mobile Apps • Runs natively on mobile devices • Better solution if hardware access or in- app sales are needed • Can be costly to develop
- 7. Mobile apps MailChimp.com
- 8. Mobile websites • Separate version of website • Usually created within a subdirectory • Requires some type of redirection
- 9. Mobile websites IAMS.com
- 10. Responsive Web DESIGN • Creates device independent websites • Adapts to any screen size • Cost effective strategy
- 11. Responsive Web DESIGN SmashingMagazine.com
- 12. University websites • University website goals: • Recruitment • Retention • Must cater to a variety of audiences • Main information source for students conducting college searches
- 13. University websites CC photo by gothick_matt: www.flickr.com/photos/matt_gibson/2180314438
- 14. Mobile first
- 15. Future friendly www.Futurefriend.ly
- 16. Content strategy • Content must be addressed early • Two main approaches for university: • Centralized • Decentralized
- 17. Content Strategy Decentralized content Management
- 18. Content strategy Creation Delivery Governance
- 19. Responsive web design • Main context viewpoints: • Separate mobile site • Responsive techniques Image from Google - http://www.thinkwithgoogle.com/insights/library/studies/the-new-multi-screen-world-study/
- 20. Responsive web design IAMS.com
- 21. Responsive web design SmashingMagazine.com
- 22. Responsive web design • Other benefits of RWD: • Re-evaluation of content • Better for search engine optimization (SEO) • Choose mobile strategy based on needs
- 23. Universities & RWD • Less than 30 universities with RWD • Responsive web design barriers: • lack of resources and budget • current site is too large • slow or dysfunctional decision-making • stuck in licensing agreements for other products or services.
- 24. Purpose Statement To discover the status of responsive web design and other mobile strategies at Ohio universities, as well as to explore the viability of using responsive web design to serve web content to mobile users on university websites.
- 25. Objectives 1. Whether or not Ohio universities are currently implementing responsive web design or planning to do so in the future. 2. The pros and cons of implementing responsive web design at Ohio universities. 3. What strategies Ohio universities are currently utilizing to serve web content to mobile users in addition to or in place of responsive web design.
- 26. Significance • Current lack of information about responsive web design and universities • Very few Ohio universities have implemented responsive web design
- 27. Participants Ohio State-Funded University web professionals
- 28. Survey • Will be made using Google forms