The Magic of Windows campaign was launched to promote the new Windows 7 operating system and Windows Phone 6.5 amidst their target audience. It featured live Windows icons interacting with people at experience zones set up in 12 malls across 4 states over 48 days. The zones allowed people to experience the new products firsthand and take photos with the icons to share online. The campaign aimed to drive awareness, engagement, and excitement for Windows as a fun, interactive brand.
Mobile Developer's Guide To The Galaxy 11th editionMarco Tabor
The 11th edition of Enough Software's popular handbook about mobile technologies- for developers and decision makers. 240 pages packed with valuable and objective information about all mobile platforms, different programming paradigms, monetization of apps, accessibility and a lot more.
All you need to get started in the mobile world and still a lot to learn if you're a veteran.
Mobile Developer's Guide To The Galaxy 11th editionMarco Tabor
The 11th edition of Enough Software's popular handbook about mobile technologies- for developers and decision makers. 240 pages packed with valuable and objective information about all mobile platforms, different programming paradigms, monetization of apps, accessibility and a lot more.
All you need to get started in the mobile world and still a lot to learn if you're a veteran.
Microsoft v Google UI Design Debate Presentation (2015)Ben Freeman
This presentation is a debate conversation of comparisons between Microsoft Design and Google Design approach. This presentation is sparked by Matias Duarte comment on Windows 10 design approach that hits me to create this presentation project. Enjoy and start debating about this. I would like to see your comments and feedback on this presentation. This presentation is more of an debate spark in my own informal opinions that can be biased.
Presentation Created By Ben Freeman
With over 500 million active devices and another 1.3 million activated every day, Android is a global force to be reckoned with. And this isn’t 2009′s Android. The Android of today is beautiful, fuels a consistent experience across devices, and powers a fleet of devices that buyers are scrambling for.
Explore how the new generation of Android – and the new generation of Android users – is changing the mobile landscape.
Evento Disru.pt em Castelo Branco
Workshop Mobile Thinking - leccionado por Jorge Frazão, tutor da EDIT. / Porto.
Neste workshop serão abordados os seguintes temas:
- O mundo mobile nos dias de hoje e a sua importância;
- As principais funcionalidades e vantagens;
- Negócios Mobile com sucesso;
- Plataformas disponíveis (iOS, Android, Windows Phone, Híbridos);
- Desenvolvimento Mobile;
- As principais metodologias de geração de dinheiro através de aplicações mobile.
Microsoft v Google UI Design Debate Presentation (2015)Ben Freeman
This presentation is a debate conversation of comparisons between Microsoft Design and Google Design approach. This presentation is sparked by Matias Duarte comment on Windows 10 design approach that hits me to create this presentation project. Enjoy and start debating about this. I would like to see your comments and feedback on this presentation. This presentation is more of an debate spark in my own informal opinions that can be biased.
Presentation Created By Ben Freeman
With over 500 million active devices and another 1.3 million activated every day, Android is a global force to be reckoned with. And this isn’t 2009′s Android. The Android of today is beautiful, fuels a consistent experience across devices, and powers a fleet of devices that buyers are scrambling for.
Explore how the new generation of Android – and the new generation of Android users – is changing the mobile landscape.
Evento Disru.pt em Castelo Branco
Workshop Mobile Thinking - leccionado por Jorge Frazão, tutor da EDIT. / Porto.
Neste workshop serão abordados os seguintes temas:
- O mundo mobile nos dias de hoje e a sua importância;
- As principais funcionalidades e vantagens;
- Negócios Mobile com sucesso;
- Plataformas disponíveis (iOS, Android, Windows Phone, Híbridos);
- Desenvolvimento Mobile;
- As principais metodologias de geração de dinheiro através de aplicações mobile.
DRR’s Monthly Letter ‘Pratibimba’ - Issue 1 has inaugurated in District Assembly on 11th & 12th July, 2015 at Ahmednagar, MH, India with the hands of DG Rtn. Deepak Pophale, DRCC Rtn. Hemant Landge, DRR Sagar R. Kharade, IPDRR Abhijeet Peshkar, DRRe Shantanu Khalikar & District Editor Rtr. Shivraj Marathe.
14 Youth Marketing Digital Trends For Brands To Ride On!Prantik Mazumdar
This deck outlines 14 youth marketing trends that brands can ride on in the Year of the Horse. Fundamentally, it questions the definition of "youth" and how brands can segment & better target them. For each of the 14 points, it illustrates certain global & regional case studies to substantiate the trend. It concludes by proposing a mechanism to juxtapose behavorial economic insights with real time big data to better reach out to, engage with & sell to today's youth.
A Complete guide of Windows 8 with its applicationalva christi
The Windows 8 app market is booming, according to MetroScore Scanner and there are now more than 100,000 apps in the Windows 8 app store. A great catalyst to the fast growth was probably due to the reward system launched by Microsoft to entice developers to submit good apps to the Windows Store.
Top low code mobile app development platformsRupesh Dhiwar
Mobile application use is becoming the trend for global consumers, How low code mobile app development tools are making it easier to develop business apps
Mobile app development: The global facts and truthsKaspar Lavik
When we time-travel from the years when computer used to be the most intriguing wonder to through innovative trajectory to the present moment when mobiles are influencing the way we live life, you will realize that we have traced quite an epic journey.
Rapidsoft Technologies is an experienced mobile application development firm. For last several years, we are an active mobile app developer and have implemented more than 300 projects successfully. We
are a celebrated Android app development firm and hired for iOS app development too.
Like on Facebook
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https://plus.google.com/b/109035679386424718558/+Rapidsofttechnologies/posts
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Overlying goal of Windows 10 is to unify the Windows PC, Windows Phone, Windows Embedded and Xbox One product families, as well as new product categories such as the Surface Hub and HoloLens,
Windows 10 adds a new revision of the desktop Start menu and a virtual desktop system, and it allows modern apps to run within windows on the desktop as well as in full-screen mode, cortana, project spartan etc.
We get the feeling there’s a lot more for Microsoft to share about Windows 10, and we won’t get to see it until the Microsoft Build Developer Conference in April 2015.
The Importance of Object-Oriented Programming in This Era of Mobile Applicati...iosrjce
In the past two decades object oriented programming has become the dominant programming OOP
paradigm used by application developers. Object oriented programming scales very well, from the most trivial
of problems to the most complex tasks. It provides a form of abstraction that resonates with techniques people
use to solve problems in their everyday life. Although the fundamental features of what we now call objectoriented
programming were invented in the 1960's, object oriented languages really came to the attention of the
computing public in the 1980's. Software producers rush to release object oriented versions of their products.
Countless books and special issues of academic and trade journals have appeared on the subject. Objectoriented
programming is being greeted with even more enthusiasm than we saw heralding earlier revolutionary
ideas, such as structured programming". The intent in this publication is to emphasize and explain the
importance of object-oriented programming in this era of mobile development, and in doing so to illustrate the
following two propositions: OOP is a revolutionary idea, totally unlike anything that has come before in
programming, OOP is an evolutionary step, following naturally on the heels of earlier programming techniques.
If you are a marketer, designer or developer, Windows 8 should be in your overarching digital assets as a platform to deliver your brand experience to the huge number of consumers that use Windows devices and Windows 8 technology. Windows 8 technology has a user-friendly interface, clean design elements and intuitive features and functions that can be scaled across desktops, tablets and Windows phones. R2i has designed and developed numerous W8 solutions for clients in a variety of industries in part so they can leverage the unique capabilities of Windows 8 and in part so they can provide a holistic platform offering across all devices to their customers. Find out why Windows 8 should be part of your digital strategy.
14. The Product Windows Phone Windows Mobile was re-named as Windows Phone and launched the latest 6.5
15. Industry Background The Microsoft OS (XP, Vista included) is estimated to have an around 92 per cent market share in India. Symbian platform for Mobile devices leads with almost 50% market share whereas Windows Phone with only 9% globally The rest comprises the disk operating system or DOS (which is latter upgraded to another OS -- mostly a pirated Microsoft OS or a Linux one), Apple OS (the latest being Snow Leopard) and Linux variants (from Red Hat and Novell). The timing of the launch of Windows 7, say analysts, coincides with the world's appetite for personal computers picking up again after the global slowdown. Windows 7 will benefit from two drivers in the enterprise market. One is the long-awaited IT replacement cycle ticking in and the second is the related uptake in IT investments. For the consumer markets, too, Windows 7 will become the de facto standard for new purchases," says Alok Shende, principal analyst, Ascentius Consulting. Usage Share of Web client OS Mobile Devices OS Source: www.statcounter.com
16. Marketing Dilemma Product: Windows 7 & Windows Phone Target Audience –Online Universe & high end Phone users Challenge(s): Brand revival from the Vista Hangover For Mobile Devices -Users” Choice by brand and not by OS No Excitement amongst the TG for Microsoft as a brand Market base: India PC market crosses 6.5 million shipments mark in 2007Records 20% Year-on-Year growthNotebook PC shipments touch nearly 1.8 million units: IDC India, Feb 2008
20. Target Touch points where TG can be reached in large numbers Create a platform where they should react, response and relate to new product offerings Bring Alive Consumer Generated Media, which clicks best in a heterogeneous Indian market Celebrate the Launch of two new Operating system by Microsoft Windows7 & Windows 6.5
21. So We can Say…. Magic Of Windows is a Campaign which was born by the users, of the users & for the users An initiative to involve the end users across four states in the celebration marking the launch of the two Operating Systems from Microsoft & give them a Unique, enthralling, seamless Windows Experience altogether
23. Key Tasks to Perform Windows 7 as Faster, Smarter & Secure Seamless experience of Windows on PC & Phone platforms Create Visibility of the Brand & make it more Unique & Interactive Celebrating & launching Windows 7 & 6.5 amongst the end consumers
28. Visual Theatre Act where a Mime artist posing as a life –size replica of a Windows Phone performed five different acts to depict the five unique features of the phone which are snippets of our daily lives
29.
30. The Windows Experience Zone Touching Windows 7 on Touch Screens Engagement @ Windows Experience Zone Experiencing Windows 7 on Laptops Checking specifications Hands On @Windows Phone Zone
31. Entertainment & Engagement @ its Best! Icon checking with Consumer & asking “ Do You Have Me in your Phone” Icon Walkers dancing & entertaining people Visual Theatre Act by Mime Artist Clicking Pictures with Icons for Photo wall & upload on Photowall, share it with your friends Getting Lucky with Gift Voucher at the end of the Day Happy to gratify TG with free Cotton candy Sharing feedback post experience & entering into Lucky Draw
70. The 'Case Studies' section on afaqs! provides an insight of a brand, its making, evolution or promotion. To check out some interesting Case Studies, click on: http://www.afaqs.com/perl/news/case_studies/index.html To forward this Case Study, click on: http://www.afaqs.com/perl/news/case_studies/index.html?mid=101 Do you have a case study to share? Get in touch with us at +91-120-4077813 or drop your query on: http://www.afaqs.com/service/content.html CASE STUDIES Disclaimer: This case study is for informational purpose only and for any details contact: Coversation@jagransolutions.com