Rose Citron is a French/Asian homeware design company that wants to increase its customer base. A design group proposed creating a blog shop, customer privilege card, and video advertisement to help Rose Citron connect with more customers online and increase sales. The proposal included budgets, timelines, and forecasts for increasing sales and customers.

1. Appendix A
To: Zoe Borie
From: Green Polkadot Socks
Subject: Design a blog shop and customer privilege card for Rose Citron
Date: 22nd October 2007
Thank you for meeting up with us.
We have been tasked to help your company, Rose Citron, seek creative
solutions for your current marketing position.
You have requested for a blog shop to be designed for your customers who
prefer for shop online. We have the page now hosted on a free domain. In
addition, we came up with a few designs for the privilege card in accordance
to the style of your work and what you have suggested.
We are also proposing a video and a short introduction to be put up on
mocca.com. This would reach out to customers who are internet-savvy and
those who search for products they are interested in online before visiting the
shop itself.
We hope that through these methods, the company would be able to reach
out to a larger customer base like younger females, 17 to 25 years of age and
also mothers who might not be able to leave their homes often after they
give birth. We are positive that the visits of your existing customers would be
secured and that sales would increase after we implement these solutions.
We assure you that the S$100 budget you have given us will be put into good
use. We will use a portion of it for the printing of privilege cards and the
custom-made stamp. We suggest you could purchase a domain to host the
blog shop with the remainder.
Please find a detailed proposal attached. We look forward to working with you
in the future.

2. Appendix A
Executive Summary
Rose Citron is a French/Asian fusion Homeware design company. They
specialize in handmade customized products ranging from linen, to handbags
to tableware. The headquarter shop is located along Keong Saik road, and is
the only business of its kind in the area. Others include Art Hotels, along with
themed coffee shops.
In the fields of advertising, they hope to reach out to a wider demographic.
They hope to move beyond their current majority Expatriate customers and
sell to people like young local women in their 20’s. The client demands
simplicity and a clear, direct medium with which her products could reach
these customers. We were tasked to design company Privilege cards.
Our response to this was to propose a major online revamp. We introduced
the concepts of a Blog Shop, Mocca.com advertisements, and Paypal system
usage. These would serve as an integrated solution, which would push Rose
Citron’s marketing further. Through the Internet, our client would be
connected to a largely increased market. The concepts of Mocca.com and the
Paypal system reinforces this and enable quick, convenient transactions of
products.
The process will be completed in a time span of 2 weeks.. The budget has
been found to be S$100. Printing of the privilege cards will take up an
estimated S$50 while company stamp customization would cost S$20. To
maintain a hosted domain, an amount will have to be subscribed. However,
this cost is dependant on the period of hosting the client needs. Our Client
has not set a definite time frame for this. Tentatively, the Blog is hosted on
Google Blogger that provides free domain space.
Target growth is an 18% increase in sales within a 2 month forecast.
Customer base is expected to grow, along with company recognition in the
industry.
3

3. Appendix A
Table of Contents
Client’s Background 5
Project Objectives 6
Project Concept 7
• Blog Shop
• Customer Privilege Card
Implementation 13
Costs 14
Conclusion 15
Appendix A 16
Appendix B 17
4

4. Appendix A
Client’s background
Shop Owner: Zoe Borie
Publicity methods: Word of mouth
Design influences: Asian and French fusion design, French designer houses
like “TohuBohu” and “Quasarkanh”.
Beliefs: Its commitment to quality, attention and details, produces beautiful
and lasting items.
Working Hours: 10:30 am - 6:30 pm (Monday – Saturday)
Location: 23 Keong Saik Road, Singapore 808873
Contact: 6323 1368 (Tel), citron@singnet.com.sg (E-mail)
5

5. Appendix A
Project Objectives
To provide creative solutions to increase customer base, which will eventually
lead to increase in sales.
Tasks:
• Conceptualize and execute blog shop
To provide a hassle-free medium for online purchase
• Design a customer privilege card
Encourage repeat customers, promotion of shop
• Mocca.com advertisement
Reach out to target larger audience, especially online
6

6. Appendix A
Project Concept
Blog Shop
The Need?
The client’s primary need was to find a solution that would provide a medium
between her and a larger demographic. She needed something that would
enable her to reach out to people from anywhere, to allow them to see what
Rose Citron had to offer and in the process earn more
customers.
The client also wanted an efficient system whereby her products could be
viewed and sold online, on a low budget.
Voila!
The solution we came up with was the idea of a Blog Shop. A blog shop
would create the perfect plane with which the client could channel her
products across. Being online, blogs reach out to a vast audience, especially
so in today’s Internet Technology age. Blogs are also highly efficient and
functional forms of communication, allowing viewers to learn, comment, and
interact with the blog owners.
Together with the other solution of Online Posters (see “Online Posters
Campaign”, the blog makes the perfect medium for advertising and online
sales.
The Works?
This is how the blog works:
The viewer accesses the blog, and has a quick run through on the main page
of what Rose Citron is about. He then proceeds to click on the conveniently
located “Shop” button to browse through the catalogue.
After viewing the online shop, the customer finds something he likes and
decides to purchase it. With a click of a button he is able to request his order
direct to the Store manager via Email.
After confirmation of stock and logistics from the store manager, the
customer can then make his purchase via the convenient and quick system of
PAYPAL.
7

7. Appendix A
Blog Design
The blog is designed in a manner which highlights and showcases the unique
fusion design of Rose Citron. The 3 base colors of its logo, in true French
design reminiscent of contrasting colors and simplicity are used. Oriental
textures and backdrops are integrated with these simple colors to reflect Rose
Citron’s Fusion French/Asian design. The Roses across the layout represent
the primarily feminine quality of Rose Citron, as well as a small reminder of
the company name!
The links, posts and information are also designed to represent simplicity.
They are arranged such to allow the viewer to quickly reach his destination
(i.e. SHOP) without hassle.
8

8. Appendix A
Process work
Production, concepts and more
Sprites, images and backgrounds were first conceptualized on paper and camera,
then executed on Adobe Illustrator and Adobe Photoshop. After the creation of
these vital components, the online blog was started and given a template.
9

9. Appendix A
The template was then tweaked to suit a final layout, and have the
sprites/images/backgrounds inserted.
Links, vital information and images were then inserted and arranged in a
direct and complimenting manner to the blog.
With the completion of they blog layout, posts could then be made.
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10. Appendix A
Customer Privilege Card
11

11. Appendix A
• Idea was to incorporate both the shop's logo and the designs of the
products into the card
• Most items designed by our client consist of floral patterns and lines,
hence the decision to encompass this style into the design of the card
• Pink and green were used as these are the colours used in the
company logo
• Added linear patterns vertically and floral patterns horizontally
• Also used gold for the words and border of the stamp slots to give the
card a more classy look
• Used background and foreground of rose citron’s original logo, as it
represents the shop
• Rose design chosen for stamp symbolizes the shop as well
• Did not incorporate colours into the stamp because we wanted it plain
and black
12

12. Appendix A
Implementation
Day 1 Day 2 Day 3 Day 4 Day 5 Day 6 Day 7 Day 8 Day 9
Blog shop
Privilege card
Custom-
made stamp
Introduction
and video
Editing
Final Proposal: 24 October 2007
13

13. Appendix A
Costs
Given: S$100
Printing of Privilege cards (no. to be confirmed): S$50
Custom made Stamps: S$20
Balance: S$30
• Could be used to purchase a web domain for the blog shop
(suggestion)
14

14. Appendix A
Conclusion
The core proposal objective was to provide solutions to a problem of
searching for a younger, and broader target market audience. Ideation and
concepts were implemented accordingly over a time frame of 2 weeks.
Through these concepts we have proposed, we forecast an 18% increase in
sales 2 months following implementation. Through our online solutions, Client
customer base is expected to broaden vastly due to the wide potential of the
internet and its millions of users. Our approach to visuals on advertising
mediums such as posters will also help to attract a younger demographic.
15

15. Appendix A
Appendix A
Reflections
INTRODUCTION
We were to source for a client and to complete a design makeover project for our
assignment. The client that our group found is a French lady who owns a French
design shop. Our client requested for a blog shop and a customer privilege card
along with a custom-made stamp. She also sought our help in creating solutions for
her mailing list. In addition, we suggested putting up an advertisement on
mocca.com for her.
PROBLEMS FACED AND SOLUTIONS
One of the major problems faced in this project is that we were not able to meet up
often as a group. Joseph and Sarah have lessons in the afternoon and this makes it
difficult for us to call for meetings after class. Also, our personal commitments
disallowed us to meet during weekends. The schedule was tight and there was little
time to work on our proposal.
However, we managed to solve our problems by managing our time well and
distributing our work equally. We made use of every opportunity to discuss about
our project whenever we were online and when there were no lessons in the
morning. In addition, the tasks were equally distributed and each of us had a fair
share to work on.
Even so, we feel that the overall time management could be further improved.
Although we set datelines for most of the tasks, some of them could not be met as
there were too many things going on at the same time. After the first meeting, we
managed to get everything on track and everyone was cooperative so there were not
many problems with the progression of the work. Still, some of us could have been
more serious about work at points.
We also had problems communicating with our French client. We had to speak
simply and directly so as to avoid confusion.
LESSONS LEARNT
We think our role assignment was very precise and well planned out. Everyone knew
what to do and when to get it done by. We believe that we all learnt valuable
lessons through out this whole process. Not only did we learn how to do a business
proposal, what are good presentation skills, handling a client, etc. But we also
learned about good team and time management. All these would prove very useful
for us in time to come.
CONCLUSION
In conclusion, it was good that we started our assignment early as it gave us ample
time to edit our mistakes after we consult our lecturer. It was also good that we
prepared a meeting agenda before each meeting as it put us on the right track. We
could progress quickly during meetings instead of thinking of what to discuss.
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16. Appendix A
Appendix B
Interviews & meeting
minutes
Interview 1
Interview Minutes
Date: 11 October 2007
Time: 1500-1630h
Location: rose citron (Client’s shop)
Present: Zoe (Client), Christian, Jessica, Qin Yi
Absent with apologies: Joseph, Sarah
Minutes by: Qin Yi
Discussion Action/Deadline
• Introduced project to client and asked whether there was
anything she needed help with
• Proposed various solutions to client (eg. Blog shop,
website, posters, flyers, name cards, post cards, video)
• Client requested for a blog shop and customer privilege
card
• Understood from client that she wanted better sales and
also to reach the younger generation
• Received some background information and history of
company from client
AOB
• Group discussed for a short while after meeting and
decided to work on doing blog shop, customer privilege
card and a mocca.com advertisement for client
• Will have to return to rose citron to take photographs for Christian, date to
the blog shop and to have a second interview with client be confirmed
• Will have to call for meeting with other group members to Christian, 15 Oct
give them details about rose citron
____________________
Qin Yi
Minutes
Written: 11 Oct 2007
17

17. Appendix A
Meeting 1
Meeting Minutes
Date: 15 October 2007
Time: 1140-1210h
Location: School canteen
Present: Christian, Jessica, Joseph, Qin Yi, Sarah
Chair person: Christian
Minutes by: Qin Yi
Meeting Agenda
a. Briefing of company history and background
b. Designation of tasks
Discussion Action/ Deadline
a. Briefing of company history and background
• Christian briefly explained the background of the company
and client to the group
• Looked at PowerPoint slides, photos and history of
company given by client
b. Designation of tasks
• Group members chose the tasks they wanted to do
• Blog Shop
o Photographers Christian,
Joseph
o Main designers Christian,
Joseph
o Typing of information Jessica, 22 Oct
o Research on paypal Sarah, 18 Oct
o Overall editor Qin Yi, 23 Oct
• Customer Privilege Card
o Main designers Joseph, Sarah
o Custom-made stamp Qin Yi, 19 Oct
o Research on printing company and costs Jessica, 22 Oct
o Asking client about budget Christian, 17 Oct
• Video/ Introduction of company on mocca.com
o Research on mocca.com Qin Yi, 18 Oct
• Compiling of meeting minutes and agenda Qin Yi
• Chairperson of next meeting to prepare agenda Joseph, 21 Oct
AOB
• Identified focus for the entire project (blog shop, privilege
card, stamp, video)
• Return to rose citron for photography session Christian,
Joseph, 17 Oct
____________________ ____________________
Qin Yi Christian
Minutes Meeting Chairperson
Written: 22 Oct 2007
18

18. Appendix A
Interview 2
Interview Minutes
Date: 17 October 2007
Time: 1225-1415h
Location: Rose Citron Shop
Present: Zoe (Client), Christian, Joseph, Sarah
Absent with apologies: Jessica, Qin Yi
Chair person: Joseph
Minutes by: Sarah
Interview Agenda
• Identify budget for privilege cards and stamp
• Discuss with client the layout of the blog shop
• Ask for permission from client to take photographs of
the products in the shop to put them up in the blog
shop
Discussion Action/Deadline
a. Identify budget for privilege cards and stamp
• Budget to be kept at S$100 for printing and the
stamp
• 2 A4 paper complete with privilege cards to be
printed, front and back (2” by 3”)
b. Discuss with client the layout of blog shop
• Looked as some of the designs Christian did for the
blog shop
• Client suggested categories to be included in the
blog such as linen, accessories, household, kids etc.
• Client mentioned that the entire blog shop should be
practical and have a simple and attractive layout
• Client also hope that stripes and flowers could be
included in the layout of the blog shop
c. Ask for permission from client to take photographs
• Photographs taken on the day itself Christian,
Joseph
____________________
Sarah
Minutes
Written: 17 Oct 2007
19

19. Appendix A
Meeting 2
Meeting Agenda
Date: 22 Oct 2007
Location: School
Chairperson: Joseph
Members to be present: Christian, Jessica, Joseph, Qin Yi, Sarah
• Overview of presentation performance
• Clarification of project objectives
• Review of Appendix A and B documents
• Discussion of report
AOB
• Make sure tasks are delegated evenly
____________________
Joseph
Meeting Chairperson
Written: 21 Oct 2007
20

20. Appendix A
Meeting 2
Meeting Minutes
Date: 22 October 2007
Time: 1210-1230h
Location: School
Present: Christian, Jessica, Joseph, Qin Yi, Sarah
Chair person: Joseph
Minutes by: Qin Yi
Discussion Action/Deadline
a. Presentation performance
• Christian cleared doubts of the project budget with
Sarah, confirmed that budget given by client is
S$100
• Christian felt that Joseph could have explained the
part on the customer privilege card in greater detail
• Christian mentioned that we need to link our
solutions back to her needs (eg. Mocca.com will put
the company in the limelight, it is also a quick and
direct method which is what the client wants)
• All felt that we could loosen up and not be so tense
during presentation, also to be sure and have a
good understanding of what we are presenting
• Reviewed client’s expectation: designs should be
simple and direct
• Conclusion slide to be slot in Jessica, 23 Oct
• Bring refreshment for client Sarah, 24 Oct
b. Clarification of objectives
• All agreed that the main objective is the increase
sales for client
• The part about reaching out to a larger audience
and increasing the customer base should be details
or supporting the main objective
c. Review of Appendix A and B documents
• Appendix A
o Reflections: each group member to write 7-8 All, 22 Oct
lines
o To be compiled into a page Sarah, 23 Oct
• Appendix B
o Interview 2 minutes to be re-written Sarah, 22 Oct
o All meeting and interview minutes to be re- Qin Yi, 23 Oct
written and edited
d. Delegation of tasks for report
• Title Page Christian, 23 Oct
21

21. Appendix A
• Executive Summary Christian, 22 Oct
• Table of Contents Qin Yi, 23 Oct
• Client’s Background Joseph, 23 Oct
• Project Objectives Qin Yi, 23 Oct
• Project Concept
o Blog shop Christian, 22 Oct
o Customer privilege card Joseph, 22 Oct
o Custom-made stamp Sarah, 23 Oct
• Implementation Qin Yi, 23 Oct
• Costs Jessica, 23 Oct
• Conclusion Jessica, 23 Oct
• Editing and printing Qin Yi, 23 Oct
AOB
-
____________________ ____________________
Qin Yi Joseph
Minutes Meeting Chairperson
Written: 22 Oct 2007
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