This document provides a project proposal for a 90-second video commercial for AKI 47, a bakery shop in Bandar Sri Putra, Bangi. The objectives of the video are to promote AKI 47's bakery products and generate more profits by marketing their specialty Aki bread outside of Selangor. The proposed video will introduce each of AKI 47's handmade bakery items and highlight their specialty Aki bread. It will show the shop's location, signage, ingredients used in Aki bread, and finished products. The estimated total cost for the project is RM3,000.

1. MULTIMEDIA PROJECT
MANAGEMENT
TMM3084
PROJECT PROPOSAL
SIR AZRIL BIN OTHMAN
Prepared by: Knight Production

2. PROJECT OVERVIEW
2.1 Proposed Project
1. Video
1. This video will be commercialize of AKI 47 shop by their service
provided. As they are in food and beverage industry it will be lot of
competitive among their competitor. So, in this video we will be giving
our best and doing this video more unique.
2.2 Project Objective
2.2.1 To make sure the people are known their existence.
2.2.2 To promote their bakery and their Aki bread as their special menu.
2.3 Target Audience
2.3.1 Demographic due to location at Bandar Sri Putra, Bangi.
2.3.2 Pshychographic because of values that they provide in their food and beverage .
2.4 Benefits of Proposed Project
2.4.1 To market the existence and specialty AKI47 shop outside Selangor area.
2.4.2 Can generate them to gain more profit

3. 3. PROJECT SCOPE
3.1 Synopsis
3.1.1 - Aki 47 is the shop where they sell all the handmade bakery. So we are try to introduce
each of the bakery that they made by their self. The main point here is to make sure the specialty
of AKI 47 is to get all those attention.
3.2 Storyline (Video)
3.2.1- In the beginning of the video, we will show the location of the AKI 47 shop. Then, we
directly make a shot of the signboard of the shop. And then we are doing point of view shot to
surrounding inside the shop. Also we will record few ingredients that will be used to make a Aki
bread. After than that, we will show the final looks of AKI bread and another few of their best
menu. At the end of the video, we do a shot signboard inside the shop.

4. 4. ESTIMATE COST
4.1 Product
Client: AKI 47 Enterprise
Type of Product: Video Commercial
Running Time: 90 seconds
Production Name: Knight Production
# Item Per Unit Total
1. Conceptualizing RM900
2. Voiceover Script -
3. Graphic Design RM800
4. Animation -
5. Music:-
Sound FX
Background music
Voiceover
RM250
RM250
6. Talent / Artist -
7. Production Cost RM800
TOTAL : RM3000

5. Rough Storyboard

7. Gantt Chart