This document discusses data and planning in health promotion. It begins by defining health promotion as enabling people to control and improve their health. It then outlines the six steps of health promotion planning: 1) manage the planning process, 2) conduct a situational assessment, 3) identify goals and objectives, 4) identify strategies and activities, 5) develop indicators, and 6) review the program plan. Each step is then discussed in more detail, with an emphasis on conducting a situational assessment to understand the population, trends, and issues that may affect implementation. The document also discusses frameworks and principles of health promotion, including socio-ecological models and an emphasis on empowerment, participation, holism, equity, intersectoral

1. Data dalam Perencanaan
Promosi Kesehatan
Supriyati
Department of Health Behavior, Environment, and
Social Medicine
Faculty of Medicine, Public Health, and Nursing
UGM

2. What is health
promotion ?
“Health promotion is the
process of enabling people
to increase control over,
and to improve their
health”
The Ottawa
Charter, 1986

4. Community
analysis
Targeted
assessment
Program
planning
development
Implementation
Evaluation
(Dignan & Carr, 1992)

5. The six steps of health
promotion planning
• Manage the planning process
• Conduct a situational assessment
• Identify goals, populations of interest, outcomes
and outcome objectives
• Identify strategies, activities, outputs, process
objectives and resources
• Develop indicators
• Review the program plan

6. Manage the planning process
• To develop a plan to manage stakeholders
participation, timelines, resources, and
determine methods for data-gathering,
interpretation, and decision making
• Consider the data required to make
decisions at each step and include adequate
time for data collection and interpretation

7. Conduct a situational
assessment
• to learn more about the population of interest,
trends, and issues that may affect
implementation, including the wants, needs, and
assets of the community
• Includes: what is the situation; what is
making the situation better and what is
making it worse; and what possible
actions you can take to address the
situation

8. Kerangka untuk Promosi
Kesehatan (Keleher, MacDougall & Murphy, 2007)
Prevensi
penyakit
Strategi
Komunikasi
Edukasi
kesehatan dan
pemberdayaan
Pengembangan
kesehatan dan
komunitas
Perubahan
infrastruktur
dan sistem
Primer
Sekunder
Tersier
Informasi
kesehatan
Kampanye
perubahan
perilaku
Pengetahuan
Pemahaman
Pengembangan
keterampilan
Keterlibatan
Pengembangan
komunitas
Kebijakan
Legislasi
Perubahan
organisasi
Lini bawah Lini atas
INTERVENSI
Pelayanan
primer
Pendekatan gaya hidup
dan perilaku
Pendekatan
ekologis

9. Socio-ecology of health
promotion intervention

10. Ecological Health Perspective: Level of
Influence
(McLeroy, Bibeau, Steckler, & Glanz, 1988, cit. Fertman & Allensworth, 2010)
Concept Definition
Intrapersonal
level
Individual characteristics that influence behavior,
such as knowledge, attitude, beliefs, and
personality traits
Interpersonal
level
Interpersonal processes and primary groups,
including family, friends, and peers that provide
social identity, support and role definition
Population level
•Institutional factors Rules, regulations, policies, and informal structures that may
constrain or promote recommended behaviors
•Social capital factors Social networks and norms or standards that may be formal
or informal among individuals, groups or organizations
•Public policy factors Local, state and federal policies and laws that regulate or
support healthy actions and practices for prevention, early
detection, control and management of disease

11. Health Promotion Principles
(WHO)
• a way of working to enable people to gain
greater control over decisions and actions
affecting their health
Empowerment
• where people take an active part in
decision making
Participative
• taking account of the separate influences
on health and the interaction of these
dimensions
Holistic

12. • ensuring fairness of outcomes for service
users
Equitable
• working in partnership with other
relevant agencies/organizations
Intersectoral
• ensuring that the outcomes of health
promotion activities are sustainable in
the long term
Sustainable
• working on a number of strategy
areas such as programme, policy
Multi strategy

13. From Ottawa Charter 1986 to Helsinki
Statement 2013

14. Global Health Promotion Conference
@ Shanghai 2016
Health literacy
Good governance
Cities and community
health in all setting

15. What is health literacy
An ability of people to gain access, understand,
appraise and use information to promote and
maintain good health
The capacity to obtain, interpret, understand and
use health information and services to enhance
health
The capacity to Obtain, process, understand basic
health information and services; make appropriate
health care decisions (act on an information); and
Access/navigate health care system

16. What is health literacy?
• Health literacy represents the cognitive and social skills
which determine the motivation and ability of individuals to
gain access to, understand, and use information in ways
which promote and maintain good health
• Health literacy means more than being able to read
pamphlets and make appointments. By improving peoples’
access to health information and their capacity to use it
effectively, health literacy is critical to empowerment
*Nutbeam D. Health Promotion Glossary. Health Promotion International, 13(4): 349-364.
1999 (also - WHO/HPR/HEP/98.1)

17. What is “Health”?
• A state of complete physical,
mental, and social well-
being, and not merely the
absence of disease or injury (WHO)
• health as the capacity to carry out
their daily activities  ability to
function
Health is a resource for everyday life, not the objective of living (Ottawa Charter, 1986)

18. Promosi kesehatan itu kontekstual

19. Terima kasih