2. Tostaderos Sol de Alba – Almacenes Barragán Espinar Group, Family-Owned
Almacenes Barragán Espinar, Established 1969
Wholesale distribution of confectionery: Nestlè, Haribo, Wrigley, Kraft, Storck, Suchard, Perfetti,
Panini, Vidal, Ferrero, Fleer, Fini-Sánchez Cano, Laica, etc.
Tostaderos Sol de Alba, Established 1978
Manufacture of nuts & snack foods: Crunchy Snack Corn, Sunflower Seeds and Nut Mixes
3. Business development
Tostaderos Sol de Alba, S.A.
Almacenes Barragán Espinar
– Almacenes Barragán Espinar, est.:
1969
– Tostaderos Sol de Alba, est.: 1978
– First ‘export’ order: Ceuta - Morocco:
1991 (Indirect)
– First export order - Holland: 1996
(Passive)
– First order Morocco: 1997 (Direct)
– Creation Export Department: 2000
– Strategic Plan ‘PRE’: 2007
– Internet B2C (chuchesonline.com):
2009
– Commercial Branch (Mexico): 2012
5. What does the Mediterranean Basin offer us?
EU countries:
• No barriers:
• Physical barriers: no customs
• Technical barriers: legal requisites
• Fiscal barriers: tax harmonization
• Common currency
• Similar countries: culturally, economically and sociologically
• Proximity
Non EU countries:
• Emerging economies:
• Large growth potential
• Similar countries: culturally,
economically and sociologically
• Proximity
7. Tostaderos Sol de AlbaExport
• Sell our products and/or services in other countries
• Requires no direct presence in the local market
• Within EU not export…or is it?
8. Tostaderos Sol de AlbaBusiness Internationalisation
• CULTURAL PROCESS to develop capabilities for doing business in
different countries/markets
• There is no ideal universal model
• Each company must look for its own model of internationalization
according to their idiosyncrasy
9. Tostaderos Sol de Alba
• Determination
• Total company commitment: management
and team
• Are we ready?
• Product and/or service adaptability
• Qualified staff
• Technology
• Capability
• Budget: human and financial resources
• Defined International Plan: market selection,
marketing plan, international exhibitions, etc.
• Constant innovation
• International Certifications: ISO, IFS, BRC,
Kosher, Halal, etc.
• Patience, perseverance and consistency
Business Internationalisation: Keys to success
10. Business Internationalisation: Advantages
• High growth potential
• Risk diversification
• Increasing number of clients
• Resource optimization
• Internal improvements
• Learning
• Better image of the company with suppliers, banks and
customers
11. Business Internationalisation: Obstacles
• Internal Change Management
• Competition: local, national,
international
• Cultural and language barriers
• Country – specific legislation
• Customs duties / tariffs
• Currency fluctuation
• Instability: political, economic,
social (changing world)
• International transport: transit time,
extra cost, etc.
• Investment
• International payment methods
