2. Cosmetic 360
• The Cosmetic Valley is a well-known French group that specialize in the
network of cosmetic researches and industries.
• On October 15-16th, 2015, Cosmetic valley will host its first special
cosmetic exhibition: Cosmetic 360 -- "A New Concept, A New Tradeshow."
It will take place at the Business Center Carrousel du Louvre, the most
elegant and luxurious area in Paris. Participants include the 380 members
of Cosmetic Valley and members of its sister associations from Japan and
Canada. Chinese exhibitors are also welcomed.
• As the Sino-French liaison, I am responsible for finding Chinese exhibitors,
visitors, and media partners. With my knowledge and network in this field,
I reached out to the Cosmetic Newspaper (CBO). Our marketing plan
targets the Chinese market by choosing the best time and the most well-
known media support (Paper, net and WeChat public page) to maximize
exposure.
4. Project of Qingdao French Cosmetic center
• The center supports French companies that want to develop in China.
These companies often have no experience with Chinese regulatory laws
and marketing tools, and they often face problems in investment when
opening up the market.
• The Sino-German Eco-Park in Qingdao was a success. The Chinese
government offers privileged policies to the German companies in the
environmental industry.
• I negotiated with the Park about expanding their platform, and finally the
government agreed to build a Sino-French cosmetics center.
5. Project of Qingdao French Cosmetic center
Model of Sino-German Eco-Park in Qingdao German products exhibition center
With Mr SHEN Lei, vice president of Sino-German Eco-Park
Meeting with senator Albéric de Montgolfier
about Qingdao French Cosmetic center
6. Cosmetic and luxury executive summit in
Shanghai
• Although French cosmetics have a good reputation, it is at a disadvantage
in China because of the producers' unfamiliarity with the Chinese market.
• Thus, I organized a Sino-French Cosmetics Summit to facilitate
international communication between Chinese and French companies.
Summit between Shanghai International Fashion Federation; Cosmetic Newspaper
(CBO); Herborist and Cosmetic Valley; General Council of Eure-et-Loir department;
City of Chartres
With Miss France of 2014 during the summit
