This project involves collaborating with a skilled degree-level band to create a promotional music video. The video will work closely with the band to develop ideas that fit their genre and attract more people to their songs. The target audience for the video is 16 to 21 year olds, as that age range is more likely to be interested in the type of younger music the band plays. To promote the new band, posters and a website will be used to advertise details about the band members and their music style. The video will keep viewers' attention with an upbeat sound, unique editing, and transition effects to make it engaging.