SlideShare a Scribd company logo
The credibility of the document can be scrutinized on https://www.fiverr.com/gulzaibaslam (Rating given by Tim Vollmer) and
endorsement given on LinkedIn https://pk.linkedin.com/in/gulzaibaslam .
Overview
Digital Media Geeks is an emerging digital marketing company from Pakistan. This company is
setting new standards in industry by providing very low cost efficient and result oriented digital
marketing services.
Tim Vollmer is a renowned Photographer from Czech Republic. He organizes Photography tours and
workshops in different countries around the world. He is famous for outstanding photographic skills
and knowledge among his peers.
Tim contacted us on www.fiverr.com for optimization of his site. We had initial discussions about the
site. Tim set the scope, limitations and final goal of the project.
Scope
We have to bring www.timvollmer.de on the first page of Google by implementing white hat SEO best
practices (On page optimization, link building, social signals enhancements, Local SEO ) while
adhering following limitations:-
 No Change in site design theme
 No change in UX/UI
 No changes in content already present on the site
1 out of 9
The credibility of the document can be scrutinized on https://www.fiverr.com/gulzaibaslam (Rating given by Tim Vollmer) and
endorsement given on LinkedIn https://pk.linkedin.com/in/gulzaibaslam .
Goal
To make 30 pages of www.timvollmer.de appear in Google SERPs below 10th
position using white
hat SEO practices in 2 months duration.
Methodology
The project was carried out in following phases;-
1. Analysis Phase
2. Keyword research Phase
3. Domain Level Optimization Phase
4. Page Level Optimization
5. Link Building and Social Signals Enhancement Phase
6. Monitoring Phase
1.Analysis Phase
Different types of audits were carried out to fully scrutinize the site using different tools. Domain
level and page level audits were carried out to have full insight of the sight. Major salient of these
audits are:-
Positive Pulses
 www.timvollmer.de is a word press site
 Domain was active since May 2004.
 Tim Vollmer is already having a good presence on social media
 Site was having above 50 pages.
 There were no 404 errors except Linked in profile link.
 There were no 302 redirects.
 No duplicate URL
 No Canonicalization was required
 Moz Spam Score is 0/17
2 out of 9
The credibility of the document can be scrutinized on https://www.fiverr.com/gulzaibaslam (Rating given by Tim Vollmer) and
endorsement given on LinkedIn https://pk.linkedin.com/in/gulzaibaslam .
A. Negative Issues
Domain Level Issues
 Google page rank is 4 (below 5)
 Domain Authority is N/A
 Page Authority is N/A
 Site Main Menu was not Keyword rich.
 Presence of duplicate pages
 Presence of duplicate content
 Internal Links were not keyword rich
 Mobile friendly score of domain was 46%.
 Domain Level schema.org was not implemented.
 Textual content is very less. Main content is based on images.
Page Level Issues
 Page Titles were not according to recommended number of characters. And also were not
keyword rich
 Presence of duplicate Page titles.
 Meta Descriptions were not according to recommended number of characters. And also
were not keyword rich
 Presence of duplicate Meta descriptions
 90% galleries and Images were missing Alt tags
 Duplicate Alt Tags
 Absence of keywords in Alt tags
 Page Level Schema.org was not implemented
3 out of 9
The credibility of the document can be scrutinized on https://www.fiverr.com/gulzaibaslam (Rating given by Tim Vollmer) and
endorsement given on LinkedIn https://pk.linkedin.com/in/gulzaibaslam .
2.Keyword Research Phase
With the help of 12 different tools, a comprehensive keyword research was carried out. 2 x
Unique Long Tail Keywords were selected for each page. One keyword was selected as
primary and other one as secondary keyword. These keywords were having medium/low
completion. Effective use of all Google tools was done along with Google
predictions/suggestions.
3.Domain Level Optimization Phase
A. Optimization of Internal Links
Internal Links of the site were already free from any type of parameters and Non ASCII
characters. However all internal links were rephrased to place primary keywords were smartly.
Keyword Prominence was effectively achieved. Length of URL was kept below 115
characters along with dashes.
B. Navigation Structure Enhancement
Main navigation menu was optimized and keywords were effectively used to help users and
SE’s.
C. Domain level Schema.org Implementation
Schema.org was incorporated at domain level which includes incorporation of site search box
at home page and details of Tim Vollmer.
D. Web Code/Page Speed Optimization
Web code Minification of CSS and HTML was carried and g zipping was used for better page
speed performance. Caching was enabled.
4 out of 9
The credibility of the document can be scrutinized on https://www.fiverr.com/gulzaibaslam (Rating given by Tim Vollmer) and
endorsement given on LinkedIn https://pk.linkedin.com/in/gulzaibaslam .
4.Page Level Optimization Phase
A. Optimization of Page Title
All Page titles were made keyword rich and a “Call to Action” was also included where it was
suitable. All pages were kept below 60 Characters including spaces. Duplicate Page titles were
removed efficiently.
B. Optimization of Meta Description
All Meta Descriptions were made keyword rich and unique. A “Call to Action” was also included
where it was required. All Meta descriptions were kept below 156 Characters including spaces.
Duplicate Meta descriptions were removed efficiently.
C. Optimization of Headings
Headings of the page were optimized and keyword prominence was achieved by smart placing
of target keywords. All headings were kept below 70 characters. Duplicate and multiple
headings were removed effectively. Secondary keywords were placed in H2 effectively.
D. Image Optimization
Keyword rich Alt tags and image titles were given to all images present on the site. Length of
all image alt tags was kept below 100 characters including spaces. All image titles and Alt tags
were descriptive and related to the page content.
E. Page Level Shema.org Implementation
Page level schema.org was incorporated for photo portfolios and pages about Tim Vollmer.
5 out of 9
The credibility of the document can be scrutinized on https://www.fiverr.com/gulzaibaslam (Rating given by Tim Vollmer) and
endorsement given on LinkedIn https://pk.linkedin.com/in/gulzaibaslam .
5.Link Building & Social Signals Enhancement
A. Link Building
3 x Link building wheels were initiated. And domain was submitted to niche related more than
100 high page rank sites. Forum postings and social bookmarking was done tactfully with the
help of an effective and tested schedule. Focus point of this schedule was not to send any
negative signal to Google.
B. Social Signals
Tim Vollmer being very renowned photographer in the whole world, also has very effective
presence on social platforms. So we had not to put extra efforts in this branch of SEO.
Although Tim Vollmer was suggested to have a Google local business page for local SEO
purpose.
6.Monitoring
After doing the needful, results were monitored on daily basis and improvements were noted down
amicably. Our white SEO strategy gave us fast and remarkable results.
Domain Authority (DA)
Domain Authority is now 40.
Page Authority (PA)
Page Authority of home page is now 50.
Spam Score
Moz bar spam score is 0/17
Google Page Rank
Google Page rank is 6
6 out of 9
The credibility of the document can be scrutinized on https://www.fiverr.com/gulzaibaslam (Rating given by Tim Vollmer) and
endorsement given on LinkedIn https://pk.linkedin.com/in/gulzaibaslam .
Keyword SERP Rankings
Ser Target Keywords
SERP
Rank
1. Tim Vollmer 1st
2. Tim Vollmer Photography 1st
-5th
3. Iceland Geothermal Photo Portfolio 1st
4. Iceland Wildlife Photo Portfolio 1st
5. Iceland Macro and Details Photo Portfolio 1st
6. Iceland Horses photo portfolios 1st
7. Iceland Ice caves photo portfolios 1st
8. Iceland night photo portfolios 1st
9. Iceland people photo portfolios 1st
10. Iceland people photo portfolios 1st
11. Iceland water and ice photo portfolios 1st
12. Iceland winter photo portfolios 1st
13. Morocco photo portfolios 1st
14. Private Photo tours and workshops in Czech Republic 1st
15. Czech republic photo tours in 2016 1st
-4th
16. Czech republic photo portfolio 1st
-2nd
17. Iceland Architect photo portfolio 1st
-4th
18. Greenland photo portfolio 2nd
19. Photo Tours in Czech Republic 2nd
20. Iceland photo portfolio 3rd
21. Iceland black and white photo portfolio 3rd
22. Uganda Photo Tours 3rd
23. China photo tours in 2017 3rd
-4th
24. Uganda and Rwanda Photo Tours 4th
7 out of 9
The credibility of the document can be scrutinized on https://www.fiverr.com/gulzaibaslam (Rating given by Tim Vollmer) and
endorsement given on LinkedIn https://pk.linkedin.com/in/gulzaibaslam .
25. Winter Photo Adventure in Iceland 4th
26. Photo Workshops in Czech Republic 4th
- 6th
27. Photo Workshops in Iceland 4th
28. Iceland Landscape photo portfolios 6th
29. Lake Baikal Photo Tour 6th
30. Photo tours and photo workshops in Iceland 6th
and 7th
31. Siberia photo tours 6th
-8th
32. Kenya photo portfolios 7th
33. Falkland photo tour in 2016 7th
34. Green land photo tours 7th
35. Sweden photo tours 11th
36. Rwanda Photo Tours 11th
-12th
37. Bhutan photo tours in 2016 16th
-17th
38. Ethiopia Photo Tours 18th
39. Lofoten Photo Tours 22th
40. Morocco Photo Tour 30th
41. Antarctica photo tours 38th
Few Recommendations
1. Site theme is mobile friendly but just because font size is 12px, its mobile friendly score is very
less. Font size must be increased from 12px to 16px to make site more mobile friendly. As it’s
also an important factor in Google ranking.
2. H1 headings are very small and for better user experience ,H1 size should be at least 40px
3. H2 size should be at least 30px
4. Social Signals from Twitter are not so effective.
5. More Sharing from inner pages is required.
6. Page on Google business for local SEO should be incorporated.
7. Color selection for text on pages needs a review for better UX/UI.
8. Owner needs to invest on schema.org of pages and images.
8 out of 9
The credibility of the document can be scrutinized on https://www.fiverr.com/gulzaibaslam (Rating given by Tim Vollmer) and
endorsement given on LinkedIn https://pk.linkedin.com/in/gulzaibaslam .
Conclusion
By our constant efforts of white hat SEO, Digital Media geeks obtained desired results very effectively
and speedily. Now www.tomvollmer.de is enjoying below 10 SERP ranks for at least 34 pages. We
are committed to provide our best results to our all prestigious clients. You can also be one our
prestigious clients by contacting us directly or on upwork or on fiverr.
Our Packages
Cost: 5$
Duration: 15 Days
Cost: 25$
Duration: 20 Days
Cost: 50$
Duration: 30 Days
Duration: 6 Months
Number of Pages: 100 Pages
Key words Per Page: 3 x Keywords
Duration: 3 Months
Number of page: 50 Pages
Keywords per Page: 3 keywords
Cost: 100$
Duration: 30 Days
Cost: 200$
Duration: 30 Days
9 out of 9

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Project tim vollmer photography

  • 1. The credibility of the document can be scrutinized on https://www.fiverr.com/gulzaibaslam (Rating given by Tim Vollmer) and endorsement given on LinkedIn https://pk.linkedin.com/in/gulzaibaslam . Overview Digital Media Geeks is an emerging digital marketing company from Pakistan. This company is setting new standards in industry by providing very low cost efficient and result oriented digital marketing services. Tim Vollmer is a renowned Photographer from Czech Republic. He organizes Photography tours and workshops in different countries around the world. He is famous for outstanding photographic skills and knowledge among his peers. Tim contacted us on www.fiverr.com for optimization of his site. We had initial discussions about the site. Tim set the scope, limitations and final goal of the project. Scope We have to bring www.timvollmer.de on the first page of Google by implementing white hat SEO best practices (On page optimization, link building, social signals enhancements, Local SEO ) while adhering following limitations:-  No Change in site design theme  No change in UX/UI  No changes in content already present on the site 1 out of 9
  • 2. The credibility of the document can be scrutinized on https://www.fiverr.com/gulzaibaslam (Rating given by Tim Vollmer) and endorsement given on LinkedIn https://pk.linkedin.com/in/gulzaibaslam . Goal To make 30 pages of www.timvollmer.de appear in Google SERPs below 10th position using white hat SEO practices in 2 months duration. Methodology The project was carried out in following phases;- 1. Analysis Phase 2. Keyword research Phase 3. Domain Level Optimization Phase 4. Page Level Optimization 5. Link Building and Social Signals Enhancement Phase 6. Monitoring Phase 1.Analysis Phase Different types of audits were carried out to fully scrutinize the site using different tools. Domain level and page level audits were carried out to have full insight of the sight. Major salient of these audits are:- Positive Pulses  www.timvollmer.de is a word press site  Domain was active since May 2004.  Tim Vollmer is already having a good presence on social media  Site was having above 50 pages.  There were no 404 errors except Linked in profile link.  There were no 302 redirects.  No duplicate URL  No Canonicalization was required  Moz Spam Score is 0/17 2 out of 9
  • 3. The credibility of the document can be scrutinized on https://www.fiverr.com/gulzaibaslam (Rating given by Tim Vollmer) and endorsement given on LinkedIn https://pk.linkedin.com/in/gulzaibaslam . A. Negative Issues Domain Level Issues  Google page rank is 4 (below 5)  Domain Authority is N/A  Page Authority is N/A  Site Main Menu was not Keyword rich.  Presence of duplicate pages  Presence of duplicate content  Internal Links were not keyword rich  Mobile friendly score of domain was 46%.  Domain Level schema.org was not implemented.  Textual content is very less. Main content is based on images. Page Level Issues  Page Titles were not according to recommended number of characters. And also were not keyword rich  Presence of duplicate Page titles.  Meta Descriptions were not according to recommended number of characters. And also were not keyword rich  Presence of duplicate Meta descriptions  90% galleries and Images were missing Alt tags  Duplicate Alt Tags  Absence of keywords in Alt tags  Page Level Schema.org was not implemented 3 out of 9
  • 4. The credibility of the document can be scrutinized on https://www.fiverr.com/gulzaibaslam (Rating given by Tim Vollmer) and endorsement given on LinkedIn https://pk.linkedin.com/in/gulzaibaslam . 2.Keyword Research Phase With the help of 12 different tools, a comprehensive keyword research was carried out. 2 x Unique Long Tail Keywords were selected for each page. One keyword was selected as primary and other one as secondary keyword. These keywords were having medium/low completion. Effective use of all Google tools was done along with Google predictions/suggestions. 3.Domain Level Optimization Phase A. Optimization of Internal Links Internal Links of the site were already free from any type of parameters and Non ASCII characters. However all internal links were rephrased to place primary keywords were smartly. Keyword Prominence was effectively achieved. Length of URL was kept below 115 characters along with dashes. B. Navigation Structure Enhancement Main navigation menu was optimized and keywords were effectively used to help users and SE’s. C. Domain level Schema.org Implementation Schema.org was incorporated at domain level which includes incorporation of site search box at home page and details of Tim Vollmer. D. Web Code/Page Speed Optimization Web code Minification of CSS and HTML was carried and g zipping was used for better page speed performance. Caching was enabled. 4 out of 9
  • 5. The credibility of the document can be scrutinized on https://www.fiverr.com/gulzaibaslam (Rating given by Tim Vollmer) and endorsement given on LinkedIn https://pk.linkedin.com/in/gulzaibaslam . 4.Page Level Optimization Phase A. Optimization of Page Title All Page titles were made keyword rich and a “Call to Action” was also included where it was suitable. All pages were kept below 60 Characters including spaces. Duplicate Page titles were removed efficiently. B. Optimization of Meta Description All Meta Descriptions were made keyword rich and unique. A “Call to Action” was also included where it was required. All Meta descriptions were kept below 156 Characters including spaces. Duplicate Meta descriptions were removed efficiently. C. Optimization of Headings Headings of the page were optimized and keyword prominence was achieved by smart placing of target keywords. All headings were kept below 70 characters. Duplicate and multiple headings were removed effectively. Secondary keywords were placed in H2 effectively. D. Image Optimization Keyword rich Alt tags and image titles were given to all images present on the site. Length of all image alt tags was kept below 100 characters including spaces. All image titles and Alt tags were descriptive and related to the page content. E. Page Level Shema.org Implementation Page level schema.org was incorporated for photo portfolios and pages about Tim Vollmer. 5 out of 9
  • 6. The credibility of the document can be scrutinized on https://www.fiverr.com/gulzaibaslam (Rating given by Tim Vollmer) and endorsement given on LinkedIn https://pk.linkedin.com/in/gulzaibaslam . 5.Link Building & Social Signals Enhancement A. Link Building 3 x Link building wheels were initiated. And domain was submitted to niche related more than 100 high page rank sites. Forum postings and social bookmarking was done tactfully with the help of an effective and tested schedule. Focus point of this schedule was not to send any negative signal to Google. B. Social Signals Tim Vollmer being very renowned photographer in the whole world, also has very effective presence on social platforms. So we had not to put extra efforts in this branch of SEO. Although Tim Vollmer was suggested to have a Google local business page for local SEO purpose. 6.Monitoring After doing the needful, results were monitored on daily basis and improvements were noted down amicably. Our white SEO strategy gave us fast and remarkable results. Domain Authority (DA) Domain Authority is now 40. Page Authority (PA) Page Authority of home page is now 50. Spam Score Moz bar spam score is 0/17 Google Page Rank Google Page rank is 6 6 out of 9
  • 7. The credibility of the document can be scrutinized on https://www.fiverr.com/gulzaibaslam (Rating given by Tim Vollmer) and endorsement given on LinkedIn https://pk.linkedin.com/in/gulzaibaslam . Keyword SERP Rankings Ser Target Keywords SERP Rank 1. Tim Vollmer 1st 2. Tim Vollmer Photography 1st -5th 3. Iceland Geothermal Photo Portfolio 1st 4. Iceland Wildlife Photo Portfolio 1st 5. Iceland Macro and Details Photo Portfolio 1st 6. Iceland Horses photo portfolios 1st 7. Iceland Ice caves photo portfolios 1st 8. Iceland night photo portfolios 1st 9. Iceland people photo portfolios 1st 10. Iceland people photo portfolios 1st 11. Iceland water and ice photo portfolios 1st 12. Iceland winter photo portfolios 1st 13. Morocco photo portfolios 1st 14. Private Photo tours and workshops in Czech Republic 1st 15. Czech republic photo tours in 2016 1st -4th 16. Czech republic photo portfolio 1st -2nd 17. Iceland Architect photo portfolio 1st -4th 18. Greenland photo portfolio 2nd 19. Photo Tours in Czech Republic 2nd 20. Iceland photo portfolio 3rd 21. Iceland black and white photo portfolio 3rd 22. Uganda Photo Tours 3rd 23. China photo tours in 2017 3rd -4th 24. Uganda and Rwanda Photo Tours 4th 7 out of 9
  • 8. The credibility of the document can be scrutinized on https://www.fiverr.com/gulzaibaslam (Rating given by Tim Vollmer) and endorsement given on LinkedIn https://pk.linkedin.com/in/gulzaibaslam . 25. Winter Photo Adventure in Iceland 4th 26. Photo Workshops in Czech Republic 4th - 6th 27. Photo Workshops in Iceland 4th 28. Iceland Landscape photo portfolios 6th 29. Lake Baikal Photo Tour 6th 30. Photo tours and photo workshops in Iceland 6th and 7th 31. Siberia photo tours 6th -8th 32. Kenya photo portfolios 7th 33. Falkland photo tour in 2016 7th 34. Green land photo tours 7th 35. Sweden photo tours 11th 36. Rwanda Photo Tours 11th -12th 37. Bhutan photo tours in 2016 16th -17th 38. Ethiopia Photo Tours 18th 39. Lofoten Photo Tours 22th 40. Morocco Photo Tour 30th 41. Antarctica photo tours 38th Few Recommendations 1. Site theme is mobile friendly but just because font size is 12px, its mobile friendly score is very less. Font size must be increased from 12px to 16px to make site more mobile friendly. As it’s also an important factor in Google ranking. 2. H1 headings are very small and for better user experience ,H1 size should be at least 40px 3. H2 size should be at least 30px 4. Social Signals from Twitter are not so effective. 5. More Sharing from inner pages is required. 6. Page on Google business for local SEO should be incorporated. 7. Color selection for text on pages needs a review for better UX/UI. 8. Owner needs to invest on schema.org of pages and images. 8 out of 9
  • 9. The credibility of the document can be scrutinized on https://www.fiverr.com/gulzaibaslam (Rating given by Tim Vollmer) and endorsement given on LinkedIn https://pk.linkedin.com/in/gulzaibaslam . Conclusion By our constant efforts of white hat SEO, Digital Media geeks obtained desired results very effectively and speedily. Now www.tomvollmer.de is enjoying below 10 SERP ranks for at least 34 pages. We are committed to provide our best results to our all prestigious clients. You can also be one our prestigious clients by contacting us directly or on upwork or on fiverr. Our Packages Cost: 5$ Duration: 15 Days Cost: 25$ Duration: 20 Days Cost: 50$ Duration: 30 Days Duration: 6 Months Number of Pages: 100 Pages Key words Per Page: 3 x Keywords Duration: 3 Months Number of page: 50 Pages Keywords per Page: 3 keywords Cost: 100$ Duration: 30 Days Cost: 200$ Duration: 30 Days 9 out of 9