1) The document is a student's declaration for a project report analyzing the market and sales of Coca-Cola's new products compared to competitive brands.
2) It provides context that project studies are important for the student's management education and practical industry exposure.
3) The document contains market analysis and sales data for Coca-Cola and its competitors in various regions and over time.
This document provides an overview of an organizational study conducted at Brindavan Agro Industries Pvt. Ltd. It discusses the background, need, and objectives of the study. The objectives are to understand the company's organizational structure, departments, and gain insight into corporate responsibilities. The document also provides a detailed industry profile of Coca Cola in India, discussing its history, products, manufacturing process, quality measures, use of technology and utilities.
The document discusses brand performance, brand equity, and integrated marketing communication as they relate to the shampoo brands Pantene, Sunsilk, and Dove. It begins with an introduction that establishes the research objectives and questions. It then provides profiles of the parent companies P&G and Unilever, as well as profiles of the individual Pantene, Sunsilk, and Dove brands. The literature review discusses components of market performance, brand equity, and integrated marketing communication. The bulk of the document consists of an analysis of the brands' market performance, brand equity, and marketing communications strategies. It concludes with a discussion of opportunities to improve brand performance.
Coca Cola is a global leader in beverage manufacturing founded in 1886. It has local operations in nearly 200 countries and thousands of employees worldwide. In Sri Lanka, Coca Cola Beverages Sri Lanka operates the only Coca Cola bottling plant located in Biyagama with 443 employees. It produces over 10 million unit cases annually through a network of 128 distributors. Coca Cola maintains quality and consistency through stringent requirements and employs scientists to ensure product safety. It uses various marketing strategies including competitive pricing, extensive distribution network, and massive advertising to maintain its position as the world's most valuable brand.
This document appears to be a marketing study report on Pepsi conducted by a group of students for their professor. It includes an acknowledgment, declaration, table of contents, and introduction. The introduction outlines the objectives of the study which are to understand Pepsi's present status in retail outlets, receptivity among retailers and consumers, distribution and marketing strategies compared to competitors, and ways to increase sales of new products. It also defines the scope of the study for Pepsi to understand its growth, new concepts, promotional activities, and product availability.
Coca-Cola targets all customers who are thirsty, with a major focus on youth aged 15-25 and up to 40. It offers products at various price points, including small returnable bottles for low-income customers, non-returnable bottles for middle income, and tin cans for higher income. Coca-Cola supports initiatives like "My School Campaign" and women's economic empowerment. Its cultural strategy accounts for how a consumer's environment and experiences influence their choice to drink cola as a want rather than a need. Coca-Cola uses advertising campaigns focused on values like family, friendship, happiness, and being cool.
Study of distribution channel strategy of pepsico for the positioning of the ...Nity Niharika
This document appears to be a dissertation submitted by Anil Kumar Mishra to Mangalmay Institute of Management & Technology in 2009-2011 about PepsiCo's distribution channel strategy for product positioning in Varanasi, India. The dissertation includes sections on the objectives of studying PepsiCo's distribution strategy, a literature review on the company's history and operations in India, and a proposed research methodology. It indicates the dissertation will analyze PepsiCo's marketing initiatives and policies in India with a focus on its partnership management and distribution network.
This document is Shampa Maity's internship report submitted in fulfillment of her MBA program. It discusses her internship at Hindustan Coca-Cola Beverages Pvt Ltd in Jamshedpur, where she studied business opportunities in the industrial areas. Specifically, she visited various industries to understand their demand for beverages like Coca-Cola and analyze the potential for Coca-Cola's products and distribution networks in different institutional channels. Her findings can help the company design effective strategies and packages for different types of institutional customers.
This document provides an overview of an organizational study conducted at Brindavan Agro Industries Pvt. Ltd. It discusses the background, need, and objectives of the study. The objectives are to understand the company's organizational structure, departments, and gain insight into corporate responsibilities. The document also provides a detailed industry profile of Coca Cola in India, discussing its history, products, manufacturing process, quality measures, use of technology and utilities.
The document discusses brand performance, brand equity, and integrated marketing communication as they relate to the shampoo brands Pantene, Sunsilk, and Dove. It begins with an introduction that establishes the research objectives and questions. It then provides profiles of the parent companies P&G and Unilever, as well as profiles of the individual Pantene, Sunsilk, and Dove brands. The literature review discusses components of market performance, brand equity, and integrated marketing communication. The bulk of the document consists of an analysis of the brands' market performance, brand equity, and marketing communications strategies. It concludes with a discussion of opportunities to improve brand performance.
Coca Cola is a global leader in beverage manufacturing founded in 1886. It has local operations in nearly 200 countries and thousands of employees worldwide. In Sri Lanka, Coca Cola Beverages Sri Lanka operates the only Coca Cola bottling plant located in Biyagama with 443 employees. It produces over 10 million unit cases annually through a network of 128 distributors. Coca Cola maintains quality and consistency through stringent requirements and employs scientists to ensure product safety. It uses various marketing strategies including competitive pricing, extensive distribution network, and massive advertising to maintain its position as the world's most valuable brand.
This document appears to be a marketing study report on Pepsi conducted by a group of students for their professor. It includes an acknowledgment, declaration, table of contents, and introduction. The introduction outlines the objectives of the study which are to understand Pepsi's present status in retail outlets, receptivity among retailers and consumers, distribution and marketing strategies compared to competitors, and ways to increase sales of new products. It also defines the scope of the study for Pepsi to understand its growth, new concepts, promotional activities, and product availability.
Coca-Cola targets all customers who are thirsty, with a major focus on youth aged 15-25 and up to 40. It offers products at various price points, including small returnable bottles for low-income customers, non-returnable bottles for middle income, and tin cans for higher income. Coca-Cola supports initiatives like "My School Campaign" and women's economic empowerment. Its cultural strategy accounts for how a consumer's environment and experiences influence their choice to drink cola as a want rather than a need. Coca-Cola uses advertising campaigns focused on values like family, friendship, happiness, and being cool.
Study of distribution channel strategy of pepsico for the positioning of the ...Nity Niharika
This document appears to be a dissertation submitted by Anil Kumar Mishra to Mangalmay Institute of Management & Technology in 2009-2011 about PepsiCo's distribution channel strategy for product positioning in Varanasi, India. The dissertation includes sections on the objectives of studying PepsiCo's distribution strategy, a literature review on the company's history and operations in India, and a proposed research methodology. It indicates the dissertation will analyze PepsiCo's marketing initiatives and policies in India with a focus on its partnership management and distribution network.
This document is Shampa Maity's internship report submitted in fulfillment of her MBA program. It discusses her internship at Hindustan Coca-Cola Beverages Pvt Ltd in Jamshedpur, where she studied business opportunities in the industrial areas. Specifically, she visited various industries to understand their demand for beverages like Coca-Cola and analyze the potential for Coca-Cola's products and distribution networks in different institutional channels. Her findings can help the company design effective strategies and packages for different types of institutional customers.
This document provides a project report on the sales and promotion of Pepsi in India. It includes an introduction to PepsiCo as a company, outlining its history dating back to 1893. It then discusses PepsiCo's entry into the Indian market in 1989 and the challenges it initially faced. The report also includes sections on the company's organizational structure, research methodology used in the project, findings from analysis, conclusions and recommendations. The objective of the project was to analyze Pepsi's market share in Delhi and assess opportunities to increase sales.
This document is a summer project report submitted by two students, Prashant Patel and Harsh Shah, to the S.K. Patel Institute of Management & Computer Studies in Gandhinagar, India in August 2013. The report examines brand awareness and sales of products by Hindustan Coca-Cola Beverages Pvt. Ltd. in Ahmedabad. It includes chapters on the introduction, research methodology, industry profile, and company profile. The industry profile section provides an overview of the history and major players in the Indian beverages industry, while the company profile focuses on the history of The Coca-Cola Company.
This document appears to be an internship report submitted by Anuradha Nayak to Ohio University in partial fulfillment of an MBA program. The report provides an overview of Hindustan Coca-Cola Beverages Private Limited (HCCBPL), the Indian bottling arm of The Coca-Cola Company. It discusses the history and operations of Coca-Cola and HCCBPL, including HCCBPL's organizational structure, manufacturing process, distribution network, products, and competitors. It also outlines a consumer perception study conducted by the author on the Minute Maid Pulpy Orange product recently launched in India.
This document provides an overview of the soft drink industry in India and the history and growth of Coca-Cola. It discusses the key players in the Indian soft drink market like Coca-Cola and PepsiCo. It outlines the major developments in the industry since the 1970s when Coca-Cola exited India and local brands like Campa-Cola and Thums Up grew popular. It then details Coca-Cola's return to India in 1990s and the increasing competition with PepsiCo. The document also summarizes Coca-Cola's history from its founding in 1886 to its global expansion and introduction of new products and packaging formats in the late 20th century that fueled its continued growth.
This document provides a summary of the history and profile of Coca-Cola in India. It discusses how Coca-Cola was initially introduced in India in the 1950s and was banned in 1977. It was reintroduced in 1993. It outlines the core brands of Coca-Cola in India including Thums Up, Limca, Maaza, and others. It also briefly discusses Coca-Cola's advertising campaigns and slogans over the years in India as well as some facts about the global reach and production of Coca-Cola products.
Coca-Cola is the largest beverage company in the world with a market share of 49%. It has a strong brand and large market presence globally as well as in Pakistan. The document discusses Coca-Cola's history, products, market share by region, strategic planning, SWOT analysis, and competitive advantage. It notes that Coca-Cola has the strongest brand value internationally and is the dominant player in the beverage industry, but faces threats from local competitors in Pakistan and increasing health consciousness.
This document discusses PepsiCo India's sales management and distribution systems. It outlines PepsiCo's 16 brands in India and major competitors. It then describes PepsiCo's various beverage delivery channels and sales techniques. The document also discusses challenges, distribution operations through different systems like Direct Store Delivery and Broker Warehouse Distribution. It notes problems faced and provides recommendations around supply chain and logistics.
Project report on coca cola marketing mixNIRMAL PALA
The document provides information on Coca Cola's marketing mix and strategies. It discusses Coca Cola's mission to maximize shareholder value and create value for consumers. It outlines Coca Cola's 6 key beliefs that guide its business strategy. It also summarizes Coca Cola's financial performance in 2010, noting a 1% increase in net operating revenues and 82% increase in net income. Finally, it provides an overview of Coca Cola's volume by operating segment and geographic region.
This document contains the table of contents for a report on Hindustan Coca Cola Beverages Pvt. Ltd. in Tirupati, Chittoor. It outlines the sections to be included such as an introduction, company profile, products and pack sizes, mission, and SWOT analysis. It also acknowledges the support provided by managers at the Coca Cola company and faculty at SVCET College. The introduction provides background on the soft drink industry in India and factors affecting Coca Cola's business.
Coca-Cola was invented in 1886 in Atlanta, Georgia. It currently offers over 500 brands in over 200 countries. The document discusses Coca-Cola's evolution and expansion internationally from the 1880s. It provides details on Coca-Cola's marketing strategy and promotions in India, including branding, celebrity endorsements, advertising campaigns, and use of social media. Coca-Cola's marketing approach aims to align the brand with Indian culture while building visibility and associations with cricket, cinema and music.
This document provides an overview of Coca-Cola including its history, products, success, and one failure. Coca-Cola was invented in 1886 and has since expanded globally. It has had much success due to strong branding and marketing that builds loyalty. However, one failure was the introduction of New Coke in 1985 which received backlash and was replaced by Coke Classic after just 79 days.
This document provides an organizational study of Brindavan Agro Industries Pvt. Ltd conducted from August to September 2012. It includes the background and objectives of the study which was conducted to fulfill an MBA degree requirement and gain experience in corporate policies and practices. The document then provides a detailed industry profile of Coca-Cola in India, describing its history, products, manufacturing process, social initiatives and consumer base. It concludes with an introduction to Brindavan Agro Industries, the company's promoters and future plans which include expanding into juice manufacturing, hotels, and online services.
Market Research on Distribution System of Pepsi Project ReportAbhishek Keshri
This document provides an overview of a market research project on the distribution system of Pepsi in Ranchi, India. It includes an acknowledgement, declaration, executive summary, list of figures and tables, and index. The executive summary indicates that the project's objectives were to understand Pepsi's market strength, distribution system, sales levels relative to Coke, and market share percentages in Ranchi. Research methods included questionnaires, interviews, and secondary data collection. Key findings showed that 55% of retailers felt Pepsi's distribution was better, and it was the market leader in several Ranchi areas. However, Pepsi stood last in terms of profit for retailers.
This document outlines the history and development of Coca-Cola, beginning with its founding in 1886. It discusses Coca-Cola's early growth nationally and internationally in the late 19th/early 20th century. It then covers Coca-Cola's wartime operations and postwar expansion through new products, acquisitions, and global markets. Most recently, it discusses Coca-Cola consolidating its bottling operations and maintaining its dominance as the top soft drink company worldwide through the 1980s-1990s, earning most profits from international sales. The document appears to be a chapter outline for a report or case study on Coca-Cola.
Cafe coffee day , recruitment & selection, training ,distrbution channel, TargetR0h!T ThAkuR
Café Coffee Day is India's largest coffee chain owned by Coffee Day, which owns coffee plantations. It was founded by V.G. Siddhartha to offer affordable, high-quality coffee experiences. Café Coffee Day sources coffee from the founder's plantations and has over 1450 cafes across India. It aims to be the preferred place for conversations over coffee, especially among college students and young professionals aged 20-30. Café Coffee Day provides consistently good service and hygienic food and drinks at its cafes nationwide.
Report on supply chain management of coca cola.Rizwan Khan
A supply chain is a network of manufacturers, suppliers, di
stributors, transporters, storage facilities & retailers that perform functions like procurement & acquisition of material, processing &transformation of the material into intermediate & finished tangible goods, & finally, the physical
distribution of the finished goods to intermediate or final customers.
The Coca-Cola Company is the world's largest beverage company, largest manufacturer, distributor and marketer of non-alcoholic beverage concentrates and syrups in the world and is one of the largest corporations in the United States. The company is best known for its flagship product Coca-Cola, invented by pharmacist John Stith Pemberton in 1886. The Coca-Cola formula and brand was bought in 1889 by Asa Candler who incorporated The Coca-Cola Company in 1892. Besides its namesake Coca-Cola beverage, Coca-Cola currently offers nearly 400 brands in over 200 countries or territories and serves 1.5 billion servings each day.
Coca-Cola is a carbonated soft drink sold in stores, restaurants and vending machines internationally
The company operates a franchised distribution system dating from 1889 where The Coca-Cola Company only produces syrup concentrate which is then sold to various bottlers throughout the world who hold an exclusive territory.
The Coca-Cola Company is headquartered in Atlanta, Georgia. Its stock is listed on the NYSE and is part of DJIA and S&P 500. Its current president and CEO is Muhtar Kent
PepsiCo is an American multinational corporation that manufactures and markets carbonated and non-carbonated beverages as well as salty, sweet and grain-based snacks. It was founded in 1965 through the merger of Pepsi-Cola and Frito-Lay. Over the years, PepsiCo has grown significantly through acquisitions of other food and beverage brands such as Tropicana, Gatorade, Quaker Oats, and regional food brands worldwide. PepsiCo is led by CEO Indra Nooyi and operates its beverage, food and snack divisions in over 200 countries worldwide.
Coca Cola In China - Think Local and Act Local!
Initially, the Chinese market was highly fragmented, and the wholesale and distribuHonal systems were outdated. This was further complicated because Coca- Cola was the de facto wholesaler of concentrate, and did not have access to the operaHon of the boVling plants. To add to this problem, the company’s local market agents were fully responsible for producHon and distribuHon during the iniHal stages of market entry.
.
Coca-Cola’s local partners played a passive role in the company’s market entry. Market agents acted out of self-interest and were opportunisHc in running the boVling business. They had neither a strong incenHve to acquire market share nor a long-term development strategy.
.
The Chinese government exerted Hght control over the development of the so[ drink industry and was careful to nurture domesHc brands. Coca-Cola was not permiVed to enter into a JV boVling business with its local partners unHl 1985, and even then it was restricted to a minority stake.
.
The local partners were too poor to finance further business expansion. As they were parHally owned by local governments or various ministries, the major investment decisions that were made by the JV partners had to gain official approval. These experiences explain why Coca-Cola’s market share increased but slightly before the early 1990s.
Coca-Cola has been operating in Pakistan since 1953. It analyzes the market environment through PEST, SWOT, and competitive analyses. Coke focuses on consumer demand and being a responsible corporate citizen. It has a diverse product portfolio and seeks to maximize shareholder returns through strategies like brand building, expanding distribution, and sales promotions.
The document is a project report on the marketing strategies of Coca Cola. It discusses Coca Cola's history in India, including withdrawing from the country in 1977 due to government demands and then returning in 1993 to a changed soft drink market dominated by competitors like Parle. To gain market share, Coca Cola decided to take over Parle, gaining access to their network of over 200,000 retailer outlets and 60 bottlers. The marketing strategies Coca Cola employed in the 1990s to win the "Cola war" in India were successful, increasing their market share to 48.3% by 1998.
This document provides a project report on the sales and promotion of Pepsi in India. It includes an introduction to PepsiCo as a company, outlining its history dating back to 1893. It then discusses PepsiCo's entry into the Indian market in 1989 and the challenges it initially faced. The report also includes sections on the company's organizational structure, research methodology used in the project, findings from analysis, conclusions and recommendations. The objective of the project was to analyze Pepsi's market share in Delhi and assess opportunities to increase sales.
This document is a summer project report submitted by two students, Prashant Patel and Harsh Shah, to the S.K. Patel Institute of Management & Computer Studies in Gandhinagar, India in August 2013. The report examines brand awareness and sales of products by Hindustan Coca-Cola Beverages Pvt. Ltd. in Ahmedabad. It includes chapters on the introduction, research methodology, industry profile, and company profile. The industry profile section provides an overview of the history and major players in the Indian beverages industry, while the company profile focuses on the history of The Coca-Cola Company.
This document appears to be an internship report submitted by Anuradha Nayak to Ohio University in partial fulfillment of an MBA program. The report provides an overview of Hindustan Coca-Cola Beverages Private Limited (HCCBPL), the Indian bottling arm of The Coca-Cola Company. It discusses the history and operations of Coca-Cola and HCCBPL, including HCCBPL's organizational structure, manufacturing process, distribution network, products, and competitors. It also outlines a consumer perception study conducted by the author on the Minute Maid Pulpy Orange product recently launched in India.
This document provides an overview of the soft drink industry in India and the history and growth of Coca-Cola. It discusses the key players in the Indian soft drink market like Coca-Cola and PepsiCo. It outlines the major developments in the industry since the 1970s when Coca-Cola exited India and local brands like Campa-Cola and Thums Up grew popular. It then details Coca-Cola's return to India in 1990s and the increasing competition with PepsiCo. The document also summarizes Coca-Cola's history from its founding in 1886 to its global expansion and introduction of new products and packaging formats in the late 20th century that fueled its continued growth.
This document provides a summary of the history and profile of Coca-Cola in India. It discusses how Coca-Cola was initially introduced in India in the 1950s and was banned in 1977. It was reintroduced in 1993. It outlines the core brands of Coca-Cola in India including Thums Up, Limca, Maaza, and others. It also briefly discusses Coca-Cola's advertising campaigns and slogans over the years in India as well as some facts about the global reach and production of Coca-Cola products.
Coca-Cola is the largest beverage company in the world with a market share of 49%. It has a strong brand and large market presence globally as well as in Pakistan. The document discusses Coca-Cola's history, products, market share by region, strategic planning, SWOT analysis, and competitive advantage. It notes that Coca-Cola has the strongest brand value internationally and is the dominant player in the beverage industry, but faces threats from local competitors in Pakistan and increasing health consciousness.
This document discusses PepsiCo India's sales management and distribution systems. It outlines PepsiCo's 16 brands in India and major competitors. It then describes PepsiCo's various beverage delivery channels and sales techniques. The document also discusses challenges, distribution operations through different systems like Direct Store Delivery and Broker Warehouse Distribution. It notes problems faced and provides recommendations around supply chain and logistics.
Project report on coca cola marketing mixNIRMAL PALA
The document provides information on Coca Cola's marketing mix and strategies. It discusses Coca Cola's mission to maximize shareholder value and create value for consumers. It outlines Coca Cola's 6 key beliefs that guide its business strategy. It also summarizes Coca Cola's financial performance in 2010, noting a 1% increase in net operating revenues and 82% increase in net income. Finally, it provides an overview of Coca Cola's volume by operating segment and geographic region.
This document contains the table of contents for a report on Hindustan Coca Cola Beverages Pvt. Ltd. in Tirupati, Chittoor. It outlines the sections to be included such as an introduction, company profile, products and pack sizes, mission, and SWOT analysis. It also acknowledges the support provided by managers at the Coca Cola company and faculty at SVCET College. The introduction provides background on the soft drink industry in India and factors affecting Coca Cola's business.
Coca-Cola was invented in 1886 in Atlanta, Georgia. It currently offers over 500 brands in over 200 countries. The document discusses Coca-Cola's evolution and expansion internationally from the 1880s. It provides details on Coca-Cola's marketing strategy and promotions in India, including branding, celebrity endorsements, advertising campaigns, and use of social media. Coca-Cola's marketing approach aims to align the brand with Indian culture while building visibility and associations with cricket, cinema and music.
This document provides an overview of Coca-Cola including its history, products, success, and one failure. Coca-Cola was invented in 1886 and has since expanded globally. It has had much success due to strong branding and marketing that builds loyalty. However, one failure was the introduction of New Coke in 1985 which received backlash and was replaced by Coke Classic after just 79 days.
This document provides an organizational study of Brindavan Agro Industries Pvt. Ltd conducted from August to September 2012. It includes the background and objectives of the study which was conducted to fulfill an MBA degree requirement and gain experience in corporate policies and practices. The document then provides a detailed industry profile of Coca-Cola in India, describing its history, products, manufacturing process, social initiatives and consumer base. It concludes with an introduction to Brindavan Agro Industries, the company's promoters and future plans which include expanding into juice manufacturing, hotels, and online services.
Market Research on Distribution System of Pepsi Project ReportAbhishek Keshri
This document provides an overview of a market research project on the distribution system of Pepsi in Ranchi, India. It includes an acknowledgement, declaration, executive summary, list of figures and tables, and index. The executive summary indicates that the project's objectives were to understand Pepsi's market strength, distribution system, sales levels relative to Coke, and market share percentages in Ranchi. Research methods included questionnaires, interviews, and secondary data collection. Key findings showed that 55% of retailers felt Pepsi's distribution was better, and it was the market leader in several Ranchi areas. However, Pepsi stood last in terms of profit for retailers.
This document outlines the history and development of Coca-Cola, beginning with its founding in 1886. It discusses Coca-Cola's early growth nationally and internationally in the late 19th/early 20th century. It then covers Coca-Cola's wartime operations and postwar expansion through new products, acquisitions, and global markets. Most recently, it discusses Coca-Cola consolidating its bottling operations and maintaining its dominance as the top soft drink company worldwide through the 1980s-1990s, earning most profits from international sales. The document appears to be a chapter outline for a report or case study on Coca-Cola.
Cafe coffee day , recruitment & selection, training ,distrbution channel, TargetR0h!T ThAkuR
Café Coffee Day is India's largest coffee chain owned by Coffee Day, which owns coffee plantations. It was founded by V.G. Siddhartha to offer affordable, high-quality coffee experiences. Café Coffee Day sources coffee from the founder's plantations and has over 1450 cafes across India. It aims to be the preferred place for conversations over coffee, especially among college students and young professionals aged 20-30. Café Coffee Day provides consistently good service and hygienic food and drinks at its cafes nationwide.
Report on supply chain management of coca cola.Rizwan Khan
A supply chain is a network of manufacturers, suppliers, di
stributors, transporters, storage facilities & retailers that perform functions like procurement & acquisition of material, processing &transformation of the material into intermediate & finished tangible goods, & finally, the physical
distribution of the finished goods to intermediate or final customers.
The Coca-Cola Company is the world's largest beverage company, largest manufacturer, distributor and marketer of non-alcoholic beverage concentrates and syrups in the world and is one of the largest corporations in the United States. The company is best known for its flagship product Coca-Cola, invented by pharmacist John Stith Pemberton in 1886. The Coca-Cola formula and brand was bought in 1889 by Asa Candler who incorporated The Coca-Cola Company in 1892. Besides its namesake Coca-Cola beverage, Coca-Cola currently offers nearly 400 brands in over 200 countries or territories and serves 1.5 billion servings each day.
Coca-Cola is a carbonated soft drink sold in stores, restaurants and vending machines internationally
The company operates a franchised distribution system dating from 1889 where The Coca-Cola Company only produces syrup concentrate which is then sold to various bottlers throughout the world who hold an exclusive territory.
The Coca-Cola Company is headquartered in Atlanta, Georgia. Its stock is listed on the NYSE and is part of DJIA and S&P 500. Its current president and CEO is Muhtar Kent
PepsiCo is an American multinational corporation that manufactures and markets carbonated and non-carbonated beverages as well as salty, sweet and grain-based snacks. It was founded in 1965 through the merger of Pepsi-Cola and Frito-Lay. Over the years, PepsiCo has grown significantly through acquisitions of other food and beverage brands such as Tropicana, Gatorade, Quaker Oats, and regional food brands worldwide. PepsiCo is led by CEO Indra Nooyi and operates its beverage, food and snack divisions in over 200 countries worldwide.
Coca Cola In China - Think Local and Act Local!
Initially, the Chinese market was highly fragmented, and the wholesale and distribuHonal systems were outdated. This was further complicated because Coca- Cola was the de facto wholesaler of concentrate, and did not have access to the operaHon of the boVling plants. To add to this problem, the company’s local market agents were fully responsible for producHon and distribuHon during the iniHal stages of market entry.
.
Coca-Cola’s local partners played a passive role in the company’s market entry. Market agents acted out of self-interest and were opportunisHc in running the boVling business. They had neither a strong incenHve to acquire market share nor a long-term development strategy.
.
The Chinese government exerted Hght control over the development of the so[ drink industry and was careful to nurture domesHc brands. Coca-Cola was not permiVed to enter into a JV boVling business with its local partners unHl 1985, and even then it was restricted to a minority stake.
.
The local partners were too poor to finance further business expansion. As they were parHally owned by local governments or various ministries, the major investment decisions that were made by the JV partners had to gain official approval. These experiences explain why Coca-Cola’s market share increased but slightly before the early 1990s.
Coca-Cola has been operating in Pakistan since 1953. It analyzes the market environment through PEST, SWOT, and competitive analyses. Coke focuses on consumer demand and being a responsible corporate citizen. It has a diverse product portfolio and seeks to maximize shareholder returns through strategies like brand building, expanding distribution, and sales promotions.
The document is a project report on the marketing strategies of Coca Cola. It discusses Coca Cola's history in India, including withdrawing from the country in 1977 due to government demands and then returning in 1993 to a changed soft drink market dominated by competitors like Parle. To gain market share, Coca Cola decided to take over Parle, gaining access to their network of over 200,000 retailer outlets and 60 bottlers. The marketing strategies Coca Cola employed in the 1990s to win the "Cola war" in India were successful, increasing their market share to 48.3% by 1998.
This document provides an overview of Coca-Cola's mission statement, history, management structure, and market share. The mission statement focuses on maximizing shareholder value by creating value for consumers, customers, bottlers, and communities. Coca-Cola has over 16 million customers worldwide and nearly 6 million potential consumers. It is the world's largest beverage company with over 2800 beverage products sold in more than 200 countries. Coca-Cola enjoys the largest market share in the soft drink industry at around 59% globally.
Project on marketing strategies of coca colaProjects Kart
The document discusses marketing strategies and financial performance of Coca-Cola. It provides details about Coca-Cola's history, management structure, market share, revenues, expenses, dividends, products, and geographic sales breakdown. Coca-Cola enjoys the largest market share in the soft drink industry at around 59% globally. In 2010, the company reported revenues of $20 billion and net income of nearly $4 billion, with sales growing in both domestic and international markets. Coca-Cola has a wide range of branded products and experienced 4% volume growth worldwide in 2010.
A project report on comparative analysis of marketing strategies of vodafone ...Projects Kart
The document provides information about a project report on the comparative analysis of marketing strategies of Bharti Airtel and Vodafone. It includes an introduction to the topic, background details on the telecom sector in India and profiles of Airtel and Vodafone. It also describes the objectives of the study, research methodology used and the contents that will be covered in the report such as the marketing strategies, SWOT analysis, suggestions and conclusions.
A Study on Consumers' Preference Towards Soft Drinks ProductSanthosh Madheswaran
The document discusses a study conducted on consumers' preferences towards soft drink products. It focuses on Coca Cola brands. 150 respondents participated in a survey. Key findings include:
1) Most respondents purchase soft drinks monthly for family use and buy cola and mango drinks.
2) Coca Cola and Slice were the most preferred cola and mango brands respectively due to taste.
3) Purchases mostly occurred during offer periods when 5-10 litres would be bought from supermarkets.
4) Factors like taste, advertisements, brand name, price and friends influenced preferences for different Coca Cola brands.
The Little Prince tells the story of a pilot who crashes in the Sahara Desert and meets a young boy called the Little Prince. The Little Prince relates his adventures traveling to different planets where he encounters various eccentric adult characters. Major themes in the story include the importance of relationships, learning to love from a distance, and the loss of childhood innocence.
This document outlines a marketing plan for a new pen product called Puzzle Pens. It includes sections on the product range, competitors' strengths, pricing, distribution channels, promotions, and the unique selling proposition of Puzzle Pens. The key points are that Puzzle Pens will target students and professionals, have ergonomic designs, waterproof ink, and stress-free writing. It will be distributed through wholesalers and retailers to customers.
The document discusses the steps and factors involved in market and demand analysis for a new product. It outlines key steps like situational analysis, collecting secondary information from sources like census data and industry reports, conducting a market survey, demand forecasting, and market planning. As an example, it also provides the objectives of analyzing the market and demand for a new improved air cooler developed by a small firm. These objectives include understanding who buys air coolers, assessing the current and geographic demand, determining customers' price willingness, and identifying best distribution channels.
A Study on Consumers' Preference Towards Soft Drink ProductsSanthosh Madheswaran
This document summarizes a study on consumer preferences for soft drink products in India. It finds that Coca-Cola has the largest market share for carbonated soft drinks and fruit drinks. The study analyzes consumer purchase behaviors, brand preferences, and perceptions of different Coca-Cola products. It finds that taste is the biggest influence on purchases and that Maaza and Coca-Cola are perceived to have the best taste. The study also examines advertising and celebrity endorsements of different brands. It provides suggestions for Coca-Cola to improve products with lower satisfaction and increase availability and promotions of certain brands.
A project report on marketing strategy of yamaha productsProjects Kart
The document provides information about a training report submitted for a Bachelor of Business Administration degree. It was completed at Yamaha Motors India Pvt. Ltd in Faridabad. The report includes sections on the company profile of Yamaha Motors, the task undertaken for the training which was researching the marketing strategy of Yamaha products, and includes sections on conclusions and recommendations. It also acknowledges those who helped with the training report.
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A detailed analysis and interpretation on Coca-Cola and Pepsi, conducted with the help of responses of questionnaires, collected from 100 consumers. Contents: 1. Introduction 2. Literature Review 3. Research Methodology 4. Analysis & Interpretation with graphs & pie-charts 5. Conclusion
This document provides a marketing plan for Coca-Cola in India. It begins with an introduction and objectives of the marketing plan. It then provides a brief introduction of Coca-Cola as a company, including its founding, headquarters, brands, sales, and financial details. The executive summary outlines Coca-Cola's goals to double revenues by 2020 and lift its brand image. The document analyzes Coca-Cola's current market situation in India and objectives. It performs a SWOT analysis and discusses marketing strategies, segmentation, budgets, issues in India, and examples of Coca-Cola's advertising implementation. It is a comprehensive marketing plan outlining Coca-Cola's business, goals, and strategies for the Indian market
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The chapter summarizes events involving the spare families and legacy families. For the spares, Cygnus and Elle become elders, their children become adults and move out. Aunt Arie visits Zircon and Nepheline to tell them she couldn't resurrect their parents. She offers for them to live with her but they refuse. For the legacy family, William checks in and warns the girls of a vampire threat. He implies the heir could be targeted to continue the vampire bloodline. Isis tells him to leave, worried for her daughters' safety.
This summary provides the key details from the document in 3 sentences:
The document is a chapter from a story about the White Legacy family, where there are now only 3 sims remaining in the household after various deaths and departures for college. The family discovers that the local vampire loathe they believe killed some of their ancestors has suddenly and mysteriously disappeared from their home, leaving all their possessions behind. Grandpa Sun shares this unexpected news with Lara and expresses concern about what it could mean for their family.
Strategic human resource management at COCA COLA BEVERAGES PAKISTAN LIMITED saad ali
This report gives a detailed account of the Coca cola brand. It starts off by briefly examining the history of the brand to see how it becomes the world's largest beverage company. It also introduces the various products that the company offers.
The report goes on to introduce the various strategies that the company employs in conducting their operations. The report show the managerial view to the company along with the Humana Resource Management .the report cover the strategic HRM point of view of the coca cola that illustrate the HR is playing role to bring the positive impacts to the business. Also different models of HR practices have been explained for the better understanding. The report breaks down into different concepts which studied in SHRM
Strategic management project report finallllllllllllllllllllsaad ali
This document contains an analysis of Coca-Cola's strategic management. It includes an industry profile of the beverage industry in Pakistan, Coca-Cola's company profile, mission and vision statements, an analysis of Coca-Cola's micro-environment using Porter's five forces model, a SWOT analysis, and several strategic planning matrices to evaluate Coca-Cola's strategies and position relative to competitors like Pepsi. The document provides an overview of Coca-Cola's business and strategies in Pakistan.
This document provides an executive summary of employee empowerment at Hindustan Coca-Cola Beverages Private Limited. It discusses how empowering employees can help develop the organization to higher levels. It also talks about how individual empowerment involves providing employees with information, knowledge, control, and rewards so they can better perform their jobs. In the current corporate world, empowering employees through decision-making ability and responsibility is important for organizational loyalty and success.
This document provides an executive summary of Coca-Cola Company. It introduces Coca-Cola and discusses its mission statement, history, major brands, management structure, market share globally and in Pakistan. It also covers Coca-Cola's production process, competitors like Multan Beverages Limited, problems faced around distribution, investment, brand awareness and fake bottling. Finally, it presents a SWOT analysis of Coca-Cola's strengths in popularity and financing, weaknesses in brand awareness of some products, opportunities in advertising less popular brands, and threats from health concerns and competition from Pepsi.
The objective of the project was to identify, for audit planning purposes, the risk factors of Coca Cola company of the beverage industry. The project gave us hands-on experience with the procedures and techniques used in the audit engagement to audit planning phase.
The document is a marketing plan by Coca-Cola Company to introduce a new product called "Bubble Buzz". Bubble Buzz will be a bottled bubble tea product positioned as the only ready-to-drink bubble tea on the market. The objectives of the marketing plan are to create strong consumer awareness of the new product, establish wide brand recognition to capture market share in the functional drinks segment, and become the top market leader in that segment. The plan analyzes the industry, trends, demographics and economic conditions to guide marketing strategies to reach the targeted market size and sales growth forecasts over four years.
The document is a marketing plan by Coca-Cola Company to introduce a new product called "Bubble Buzz". Bubble Buzz will be a bottled bubble tea product positioned as the only ready-to-drink bubble tea on the market. The objectives of the marketing plan are to create strong consumer awareness of the new product, establish wide brand recognition to capture market share in the functional drinks segment, and become the top market leader in that segment. The plan analyzes the industry, trends, demographics and economic conditions to guide marketing strategies to reach the targeted market size and sales growth forecasts over four years.
This marketing plan document outlines Coca-Cola's strategy for marketing a new innovative beverage packaging in 2015. It provides background on Coca-Cola as the largest manufacturer and marketer of non-alcoholic beverages worldwide. It then performs a SWOT analysis, identifying strengths such as brand recognition, weaknesses such as health concerns, opportunities such as new product introductions, and threats such as substitutes and changing consumer preferences. It also analyzes the political, economic, social and technological factors impacting Coca-Cola through a PEST analysis. The overall purpose is to develop a plan to market a new concept for beverage packaging that will help Coca-Cola continue growing its brand in the future.
The document provides an overview of Coca-Cola's complex global supply chain. Key points include:
- Coca-Cola produces syrup concentrate which is then sold to independent bottlers who produce the finished beverage. This allows for localized production.
- Technology is used to improve demand forecasting and reduce out-of-stocks. Real-time data is analyzed.
- Bottlers are responsible for manufacturing, packaging, distribution and sales within their exclusive territories. Distribution centers deliver products to retailers.
Coca-Cola was created in 1886 in Atlanta, Georgia by John Pemberton. Asa Candler later bought the formula and founded The Coca-Cola Company. Over time, Coca-Cola expanded globally and diversified its product portfolio. Today, Coca-Cola is the largest beverage company in the world and sells more than 1 billion drinks per day across its portfolio of 500+ brands in over 200 countries. Coca-Cola has become one of the most recognizable brands globally through effective marketing strategies around product, price, placement, and promotion over its 135+ year history.
Marketing plan for coca cola company by TUF studentsNoor Afzal
This document provides a marketing plan for Coca Cola in Pakistan. It includes an introduction to Coca Cola's history and products. It then analyzes the soft drink market and Coca Cola's situation in Pakistan, examining external factors like customers and competitors as well as internal factors. It discusses Coca Cola's target market in Pakistan and provides demographic data. It also outlines Coca Cola's marketing strategy, objectives, and financial analysis. The document aims to critically examine opportunities for Coca Cola to increase its market share in Pakistan.
Case Study Of The Coca Cola Company And Coca-Cola FEMASharon Lee
The Coca-Cola Company was founded in Atlanta, Georgia in the United States and has expanded globally through partnerships with bottling operations around the world. In 1912, Coca-Cola established its first bottling industry in the Philippines. The Coca-Cola FEMSA plant in Canlubang, Philippines was established in 2014 and uses advanced bottling technology. It manufactures beverages like Coke and Sprite in PET bottles. Testing products for bacteria like E. coli is important to ensure water quality since water is a primary ingredient. The case study examines Coca-Cola's history, operations, and quality control measures.
Coca-Cola and Pepsi have competed intensely for over a century to gain market share in the global soft drink industry. The cola wars between 1975 and the mid-1990s saw both companies achieve average annual revenue growth of around 10% as worldwide carbonated soft drink consumption rose steadily. While Americans drank more soda than any other beverage, the cola segment maintained dominance within the carbonated soft drink category, although its market share dropped from 71% in 1990 to 55% in 2009. Coca-Cola and Pepsi compete at various levels, from brand management to incentivizing employees, in order to develop innovative marketing strategies and technologies to offer consumers greater choice.
Marketin Plan of Crystal Cola 2016 - written by Hussain HashimyHussain Hashimy
This document provides a marketing plan for Crystal Cola over 14 pages. It includes an executive summary, product overview, SWOT and PEST analyses, marketing strategy and objectives, target marketing and positioning, the marketing mix of 4Ps, marketing budget, and plans for review, evaluation, control and contingency. The goal is to develop an understanding of how Crystal Cola is marketed and distributed in the market through various analyses.
Coca-Cola acquired Glacéau, the owner of Vitaminwater, for $4.1 billion in 2007 to diversify into healthier beverage options. At the time, Glacéau's Vitaminwater was the top-selling enhanced water brand in the US. While some felt Coca-Cola overpaid, the acquisition gave Coca-Cola access to Glacéau's portfolio of beverages like Smartwater and helped offset declining soda sales as consumer preferences shifted. The acquisition was compliant with antitrust laws and provided Coca-Cola entry into the growing non-carbonated drink market.
The Coca-Cola Company is one of the largest beverage companies in the world. It has a market share of around 26% globally and operates in over 200 countries. In 2013, it reported revenues of $46.85 billion and profits of $9.01 billion with 146,200 employees. Some of its main competitors include PepsiCo, Dr Pepper Snapple Group, and Nestle. Coca-Cola has maintained its position as the largest beverage company through strong marketing, a vast distribution network, and high customer loyalty to its brands. However, it also faces challenges from changing consumer preferences toward healthier options and increasing competition.
The document is a project report submitted by a student for their summer training at Hindustan Coca-Cola Beverages Private Limited. It includes an acknowledgement section thanking various individuals who supported the training. The table of contents outlines the report will cover Coca-Cola's mission statement, history, management structure, market share, products, marketing strategies, and PEST analysis. It then provides details on Coca-Cola's mission to maximize shareholder value through creating value for customers, bottlers, and communities around the world.
The document is a report submitted by a student named Gyan Prakash for their summer training at Hindustan Coca-Cola Beverages Private Limited. It includes an acknowledgement section thanking various individuals who supported the training. The table of contents outlines the report will cover Coca-Cola's mission statement, history, management structure, market share, products, marketing strategies, and PEST analysis. It then provides details on Coca-Cola's mission to maximize shareholder value through creating value for customers, bottlers, and communities around the world.
Coca cola final project- mba- s3 -group (group a )Mohamed Ahmed
Coca Cola is the world's largest beverage company founded in 1886 in the US. It operates in over 200 countries and distributes various beverages including juice, energy drinks, water, and coffee through partnerships with 300 bottling companies worldwide. John Pemberton invented Coca Cola as a non-alcoholic version of coca wine in 1888. The company uses a cost leadership strategy and product differentiation to gain a competitive advantage. It employs intensive strategies like market penetration, product development, and market development to expand its market and sales globally.
This document provides information about an assignment comparing the marketing strategies of Coca-Cola and Pepsi. It includes profiles of both companies, discussing their histories, products, missions, visions, and marketing mixes. Coca-Cola began in 1886 and returned to India in 1993 after a 16-year absence. Pepsi was created in 1893 under the name "Brad's Drink" and entered India in 1989 through a joint venture. Both companies have grown significantly in India and compete directly in various product categories and strategies.
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Project report on marketing analysis of coca cola by nirmal pala
1. 1
STUDENT DECLARATION
I ________________ student MBA here by declared that the research
report entitled ‘Market Analysis & Sales Analysis Of New Product Of
Coca – Cola With Their Competitive Brand” is completed and
submitted is my original work. The imperial finding in this report is
based on the data collected by me.
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2. 3
PREFACE
Project studies constitute the backbone of my management education
programme and help a lot to my studies market if a proper attempt is
made on the part of the students of MBA who required undergo practical
exposure in an industry.
For the same I got opportunity to do the project on "MARKET ANALYSIS
& SALES ANALYSIS OF NEW PRODUCT OF COCA – COLA WITH THEIR
COMPETITIVE BRAND"
This project is mainly based on in - depth study on bank's prospects and
present relationship with prospective customers.
I have placed in my best efforts in making this report a satisfaction but
still I'll welcome any suggestion for improving the same.
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4. 7
Pepsi-Cola attacked Coca-cola before World War-II. Coca-Cola
dominated the Americans soft drinks industry. Pepsi-Cola was a drink
costing less to manufacturers and with a less satisfactory taste than
coke.
During the Second World War Pepsi and Coke, both of them
enjoyed a huge sale. After the war the Pepsi sales started to fall
relatively to Coke. The factors which were responsible for the decline
in Pepsi sales were poor image, poor task force, poor quality control
and dull packaging.
It was a momentous day when Coca-Cola staged its reliance in
India. Coca-Cola was relaunched again in India in Sep. 1993 at
Hathras near Ghaziabad, where the first bottling facility of Coca-Cola
in India was switched on. The Indian people welcomed the comeback
of their most loved cola in the country with great enthusiasm and
vigor. Coca-Cola market its relaunching acquiring 5 Parle Exports
Ltd. Top Selling products Viz-Thums up, Sprite, Limca, Fanta, Mazza,
K. Soda,Kwater,Coke.
In 2000, the company opened a new bottling plant at Dasna in
Ghaziabad distt. For the supply of 300 ml Bottle and 1.5 liter Bottles.
This plant is more settled equipped than the plant at Najibabad.
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5. 9
and Other Intangible Assets, "and other charges/ gains. Worldwide unit
case volume increased 4 percent in the first quarter, reflecting 3 percent
volume growth in North America and 4 percent internationally.
The beverage industry has not been immune to the week global
macroeconomic environment that has impacted many business sectors.
In addition to these factors, the beverage industry, including the
Company, was adversely affected by short-term external factors,
including a slowdown in "away from home" consumption caused by the
war in Iraq, a lengthy national strike in Venezuela, a change in deposit
laws in Germany, and a shift in the timing of the Easter holiday.
Doug Daft, chairman and chief executive officer, said, "The results of the
Coca-Cola Company are always driven by the operational, financial and
brand strengths of our entire system in our markets. Given the current
volatile worldwide environment, our management team has continued to
carefully monitor worldwide events and respond rapidly and effectively.
We have enhanced productivity and cost efficiencies. We are also
targeting our resources to the markets of greatest opportunity and
stability, while taking all necessary steps to protect our business in more
challenging markets.
"Throughout the quarter, we achieved share gains as our system
successfully responded to and managed worldwide challenges and
opportunities with flexibility, speed and professionalism. Looking ahead,
we are confident our results will improve during the year as we move
beyond the short-term external factors that impacted this quarter".
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6. 11
OPERATIONAL HIGHLIGHS
North America
Unit case growth was 3 percent for the first quarter, driven by solid
performance in the Retail Division, offset by a decline in the
Foodservice and Hospitality Division.
The overall industry growth was negatively impacted by the timing of
the Easter holiday, poor weather conditions, and weaker traffic in
restaurants, hotels and leisure channels. Despite these factors, the
Coca-Cola system remained focused on local execution, resulting in
growth that outpaced the total nonalcoholic ready-to-drink industry,
including share position improvements in the major beverage
categories.
Results during the quarter were fueled by over 2 percent growth in
Trademark Coca-Cola in the Retail Division, driven by innovation and
strong performance from Vanilla Coke, diet Vanilla Coke, diet Coke
and the continued expansion of the Fridge Pack.
Noncarbonated beverages continued strong growth led by 22 percent
growth in Dasani, 16 percent growth in Powerade and continued
strong double-digit growth from Minute Maid Lemonades. Unit case
volume also benefited from last year's strategic transactions involving
Evain and the Danone water brands.
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7. 13
LATIN AMERICA
Unit case volume increased 5 percent in the first quarter, led by strong
growth in Mexico and improving trends in Argentina, partially offset
by the general strike in Veneuela.
In Venezuela, the Company's operations were shut down during the
general strike that lasted throughout the month of January and most of
February. As a result, operating income and equity income were
negatively affected by the strike. Further, the situation reduced the
Company's unit case growth rate for all of Latin America by more
than I point in the first quarter. Full distribution was restored across all
channels and outlets during the month of March and should continue
for the remainder of the year.
Maxico unit case volume grew 14 percent in the quarter driven by
strong performance from Fanta and Lift, the continued expansion of
the Company's non-carbonated beverage business, the launch of the
Real campaign, and the introduction of several packaging initiatives to
drive system profitability. In the fast-growing water category, the
Company is benefiting from natinoal marketing programs behind Ciel,
the continued expansion of single-serve water packages, ad the
inclusion of the Risco water brand.
In Argentina, unit case volume grew 7 percent in the first quarter,
reflecting the Company's long-term strategy of investing in the
country during last year's economic crisis. Further, as a result of a
strong emphasis on refillable packages, brand Coca-Cola share of
sales has increased 2 points versus the prior year first quarter.
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8. 15
AFRICA
Unit case volume growth of 3 percent in the quarter, cycling 11
percent growth in the first quarter of 2003.
The Southern and East Africa Division continues to generate solid
growth while parts East Africa have been negatively impacted by the
challenging operating environment. Despite the environment across
North Africa, The Company has gained share across the region.
The Coca-Cola Real campaign has been introduced in South Africa
and Nigeria and is Currently being rolled out across the rest of Africa.
As a result, in Sourth Africa, Trademark Coca-Cola grew 5 percent in
the quarter. In Addition, the company is continuing the introduction
and expansion of juice and juice drinks and water in key markets.
Throughout Africa, the Company continues to invest and focus on
business fundamentals to drive profitable volume for the system.
These initiates include new cold outlet creation, improvements in
market execution and availability and affordable packaging.
Streamlining Initiatives
During the first quarter of 2004, the Company initiated steps to streamline
and simplify its operations, primarily in North America and Germany.
In North America, the Company is integrating the operations of its three
separate North American business units - Coca-Cola
Erfrischungsgetraenke AG (CCEAG) is taking steps to improve its
efficiency in sales, distribution and manufacturing.
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9. 17
A 100 YEARS OF THE CURVY GLASS BOTTLE
OF COCA-COLA
Coca-Cola Company marks a mile stone on Wednesday, 24th March
1899 Chattanooga; Tenn where its first bottling plant was started 100
year ago by two men struck one of the most lucrative business deals in
US history. Joseph Whitehead and Benjamin Thomas offered Coca-Cola
Company owner Asia Candler a dollar for the right to bottle soft drinks in
1899. Today I billion soft drinks are sold each day in more than 200
countries around the world.
Candler had purchase what would become the Cola Company for $2,300
eight years earlier from John Pemberton, an Atlanta Phamacist who
astonished the world. Candler thought the bottling Venture would never
succeed, but he signed the contract with White Head And Thomas and
way, "and the rest is history", Bob Lovell, vice president of marketing for
Coca-Cola bottling company, United Inc., said in telephone interview
from Chattanooga.
Lovell said Thomas had seen Cuban Fields hand drinking Pina Fria a
Pineapple beverages, from bottles while he was stationed in Cuba during
Spanish American War. When he returned to Chattanooga, he decided to
pitch the idea of bottle soft drinks to coke, which was then sold only as a
fountain beverage.
"It occurred to him that Coca-Cola in bottles would be very popular",
Lovell said, "Mr. Candler did not see any future in it because the
containers were not sound, but that's how it all came about. "Thomas and
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11. 21
another in Atlanta in 1900. The unique taste of cola was an outstanding
success. Over the next two decade the number of plants crossed 1000. In
a bit to difference the prodect, the company adopted 6.5 ounce, pale green
countor bottle designed by the root glass company of Terri Haute,
Indiana. Today it is an intrinsic part of the brand.
The company broadened its horizons when Robert Woodruff the son of a
banker who acquired to Company for $25 million in 1919, assumed
charge in 1923. He began by ungrading bottling operations, brought in
innovations like a six-bottle carry home carton, and gear up advertising
support. It was under Wood Ruff that the brand. Known affectionately as
coke by now associated it self with sportive events. By the early 1940's
the brand was selling as the "real thing" to set it self apart from "me to"
cola's.
As a time went by the company brought out some new aerated drinks.
The first one "Fanta" appeared in the selves in 1960.
Its birth was an accident, the company's German name is an attempt to
produce Coca-Cola without some key ingredients, turned out into an
orange flavored drink instead. its strategists who feared the dependence
on just one put a cap on growth welcomed it. While Fanta was being
rolled out the company bought minute made cosrp. Which in 1967 was
combined with Duncan foods to pave way for the Coca-Cola foods.
Several beverages followed the most notable being 'sprite', a lemon drink
developed in the late 1950 and formally launched in 1961.
Coca-Cola had diversified the company into businesses and it even had a
steam generator and boi8ler making division. Robert C Goizueta, Cuban
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12. 23
The Coca - Cola Company
The Coca - Cola Company is the world's largest beverage company.
Along with Coca - Cola, recognized as the world's best - known brand,
The Coca - Cola Company markets four of the world's top five soft drink
brands, including diet Coke, Fanta and Sprite, and a wide range of other
beverages, including diet and light soft drinks, waters, juices and juice
drinks, teas, coffees and sports drinks. Though the world's largest
distribution system, consumers in more than 200 countries enjoy The
Coca - Cola Company's products at a rate exceeding 1 billion servings
each day. For more information about the Coca - Cola Company, please
visit our website at http: // www. coca- cola.com/.
Forward - Looking Statements
This press release may contain statements, estimates or projections that
constitute "forward - looking statements" as defined under U.S. federal
securities laws. Generally, the words "believe," "expect," "intend,"
"estimate," "anticipate," "Project," "will" and similar expressions identify
forward - looking statements, which generally are not historical in nature.
Forward - looking statements are subject to certain risks and uncertainties
that could cause actual results to differ materially from The Coca - Cola
Company's historical experience and our present expectations or
projections. These risks include, but are not limited to, changes in
economic and political conditions, changes in the non - alcoholic
beverages business environment, including actions of competitors and
changes in consumer preferences; product boycotts; foreign currency and
interest rate fluctuations; adverse weather conditions; the effectiveness of
our advertising and marketing programs; fluctuations in the cost and
availability of raw materials; our ability to achieve earnings forecasts;
regulatory and legal changes; our ability to penetrate developing and
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16. 31
The 360 degree marketing communication plan for the brand will involve
road shows including extensive experiential sampling sessions in
markets, offices, malls and colleges.
Further, a TV commercial featuring Genelia and the ‘Go Bite’
proposition of the Fanta Apple brand will be aired starting first week of
November, 2008 on all the leading channels in the south. The entire brand
campaign has been developed and executed by Ogilvy & Mather, Delhi.
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17. 33
A
A
Ready Syrup
Ready Syrup T.T. Water CO2++
Soft Drink is Ready
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18. 35
(Prefinal Wash)
Final Wash
Clean Bottles
(Washing Soft Water)
Clean Bottles Clean Bottles+
Bottled Soft Drink
Clean Bottles
Printing Date and Price
Third Light Inspection
The Soft Drink is Ready FINAL PRODUCT
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19. 37
COCA-COLA ANCHOR BOTTLERS
One of the driving forces behind coke's bottling system are that is
anchored by 10 strategically signed business partners of the Coca-Cola
Company, the anchor bottlers.
Anchor bottlers are a group of select companies throughout the Coca-
Cola system that are distinguished by-
A pursuit of the same strategies aims as the Coca-Cola Company in
the development of the non-alcoholic beverage business.
A commitment to long term growth.
Equity position by the Coca-Cola system.
Service to a large, geographically divers area.
Sufficient financial resources to make long -term investments.
Management expertise and depth.
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20. 39
MARKET PLACE
More than a billion times everyday, thirsty people around the world reach
for Coca-Cola products for refreshment. They deserve the highest quality-
every time. Our promise to deliver that quality is the most important
promise we make. And it involves a worldwide, yet distinctively local,
network of bottling partners, suppliers, distributors and retailers whose
success is paramount to our own. Our investment in local communities in
over 200 countries totals billions of dollars in jobs, facilities, marketing,
the purchase of local goods and services, ands local business partnerships,
always and everywhere, we pursue continuous innovation in the products
we offer, the processes we use to make them, the packages we develop
and the ways we bring them to market.
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21. 41
COMPETITOR
The biggest and perhaps the only serious for the coca-cola
worldwide has an already been Pepsi. In India, as per as the Cola segment
is concerned the with the biggest competition to coke comes from its
brands of Pepsi viz. Pepsi and Mirinda. Thums-up, which was the leading
brand of Parley product, was acquired by Coca-Cola just over a year ago
to bolster its market share in India. Today, Thums-up along with coke,
the leading brand of the Coca-Cola Company, other still competition to
Pepsi, which despite this stiff competition is still by far the single most
popular Cola drink in India
With both the companies being backed fully by the parent concerns
based in the united state, the fight to become the dominant player in the
huge Indian Soft drink market continues unabated. Aggressive ad
campaign's, sale-promotion, schemes for retailers are just some of the
strategies being adopted by the two companies to outwit each other and
grab and large share of the market.
In the Cola segment, which occupies by far the largest chunk of the
soft drink market in India, the market share of Coke is 60%while the
market share of Thums-up is 32.16%. The market share of Coke in this
Cola Segment is 27.84%. The remaining market share is occupied by the
other brands, which constitute about 14% of the Cola market share.
So Coca-Cola with its two brand clubbed together i.e. Thums-up +
Coke occupies a combined market share of 60% (32.16% + 27.84%)
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22. 43
PEPSI PROFILE
Pepsi Co. Inc. was founded in the year 1965. Major products of the new
company are Pepsi Cola. Diet Pepsi and Mountain Dew. Pepsi entered the
Indian market in 1992 and now is the market leader with a market share
of 26.5 percent in the cola segment. Pepsi is in between the two of it's
closet competitors as far as marketing strategies are concerned. Pepsi is
an international drink with Indian imagery in it's communication
Traditional focus of Pepsi has been on the early teenager with a gender
skew more to the female.
Pepsi is by far the more aggressive player in the market. With in your
face advertising continuous event marketing targeting the new generation
and eye catching merchandising. It's got its selling strategy well mapped
out.
The company has always been innovating it's ad campaigns which has
helped the company to get top of the mind recall. From "The choice of
the new generation" to the "Freedom" campaign the company has been
able to Indianise the brand. With the help of promotional schemes Pepsi
has managed to keep the brand alive and has not let it become old. During
1995 the total ad spent by the company was Rs. 6.98 crore only on
television Pepsi has set aside Rs. 8 crore for its advertising programme in
the run up to and during the cricket world cup.
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23. 45
fetch the bigger portion of aerated soft drink market. Both consider India
a huge potential market, as per capita consumption here is a mere 3
serving annually against the world average of 80. Therefore, they are
putting in their best efforts to woo the Indian consumer who has to work
for 1.5 hours to buy a bottle of soft drink. In comparison to the
international norms minutes, a major hurdle to cross over for both the
athletes for getting No. 1 position comparison tot he inter. Coca-Cola is
well set with its 53 bottling sites through out the country giving tit an
edge over competition by processing a well-built bottling and distribution
set-up. On the other hand, Pepsi, with two more years in India, has been
able to set an image of a winner in India and has been able to get the
pulse of the India soft drink market. The soft drink giants are leaving on
stone unturned and her for the long terms.
Coca-Cola has been penetrating the market through its wide product
range with a determination to change consumption pattern of soft drink in
India. Firstly, they upgraded the whole industry by introduction 300 ml
bottles, which in turn had given the industry a booming growth of 20% as
compared to the earlier 5%. They want to develop a coca culture here and
are working on a strategy to offer soft drink in every possible package. In
Coca-Cola camp, the idea of competition has not come from Pepsi, but
from the other beverages such as tea, coffee, Nimbu Pani, water etc. Pepsi
is quite aggressive in its approach to Indian Consumer. They are
desperately working on the strategy to be winners in the hot cola war
between two big barons. According to Pepsi philosophy, it's the madness
that encourages executive to think, to conjure up those creative tactics to
knock the fizz out their competition. Pepsi had plumbed a large on the
visibility of its blue red and white logo. They have been going with
aggressive marketing by putting Sachin Tendulkar, Akshay Kumar and
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24. 47
MAIN COMPETITORS
COCA-COLA V/s PEPSI
Coca-Cola Pepsi
Total Investment in India Rs. 250 Crores Rs. 500 Crores
New Investments Rs. 2400 Crores Rs. 300 Crores
Number of Employee 140 2400
Number of owned bottling Plants 9 11
Number of Franchisees 54 15
Number of Fountain 1500 4000
Total Investment by bottlers Rs. 125 Crores Nil
New Plants Planned Nil 6
Overall volume of Coca-Cola products have increased by 40% whereas
the industry growth rate is 20%. Last year total sale of soft drink Industry
in India was approximately 170 million crates. Out of these around 60%
was of Cola and other 40% was of non-Cola Brands.
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25. 49
MARKETING MIX
Prof. Neil H Barden defines marketing mix as 'the appointment of effort,
the combination, the designing and integration of the elements of the
marketing into a programme of mix which will best achieve the objective
of the enterprise at the give time."
Marketing mix is the set of marketing tools that the firm uses to pursue its
marketing objective of in the target market. The marketing problems are
analyzed:
1. By utilizing the important forces emanating from the marketing
operation of an enterprise.
2. By adopting producer & for an efficient marketing programme.
ELEMENTS OF MARKETING MIX
The marketing mix denotes a combination of various elements
which in their totally constitute affirms marketing system. McCarthy
popularized a four factor classification of the se tools called the four P"s,
product, price, place promotion.
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26. 51
Inventory
Transports
PROMOTION
Sales promotion
Advertisement
Sales Forces
Public relations
Direct marketing
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27. 53
DISTRIBUTION IN THE COCA-COLA SYSTEM
Getting Products to Market
One of the value of the coca-cola system is presence that coca-cola
should exist everywhere. In the words of former CEO-India operations -
Richard Nichoilas, "Our goal is to have coke available within an
arm's reach of desire". To fulfill this gool, coca-cola not only produces
products, but also has an effective systems to distribute them all over
India.
Distribution
Distribution Sales + Delivery + Merchandising + Local Account
Managemetn.
Distribution of Coke's products includes the activities of sales, delivery
merchandizing and local accounts management. These are two major
types of distribution systems.
(i) Direct and Indirect
In direct distribution, the bottler partner direct control over the
activities of sales, delivery, merchandizing and local account
management.
In indirect distribution, an organization which is not a part of the
coca-cola system has control of one or more of the distribution
elements (Sales, Merchandizing and local accounts managements).
With Direct distribution there are two types of sales:-
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28. 55
Post Mix / Pre Mix
India's Relationship with Coca-Cola
Just after independence, the Maharaja of Patiala oversaw his coca-Cola-
Cola hoarding from his huge, ornate palace, Coca-Cola export
representative Frank Harrold, was awed by the Maharaja's opulent life
style. In 1993 after Coca-Cola returned to India after a 16 years absence
(beorge Fernandes threw the company out of the country in 1977 on the
pre text that it had refuse to divalge its formula to Indian officials), CEO
of the Coca-Cola Company, Robesto boirueta "Salivated over a virtually
untapped market of 840 million people".
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29. 57
Availability
Some of the way sin which the Coca-Cola Company hopes to increase
availability of its product include improved or innovative packaging,
dispensing systems, distributions system, marketing.
Affordability
The ways to address affordability include pricing decisions, as well as
resource management. To make its product available at a price affordable
to the consumer. Continually processes more efficient and therefore more
cost-effective.
Acceptability
Making coca-Cola brand products the beverage choice for any occasion's
depends on a variety of strategies to reach the target audience. The
common strategies adopted to effect acceptability were though
sponsorships, promotion youth market activities, community programs,
and other activates.
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30. 59
E: Engineering:
Engineering is a branch of science under which a given task can be
performed efficiently with the help of knowledge and techniques in a
short duration by employing less money.
C: Communication:
Communication simply means the exchange of ideas, which flows
between two or more persons as well as from one place to an other place.
T: Techniques:
Techniques is a simply an art of performing a task the project should be
finished with different techniques of works.
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31. 61
OBJECTIVE OF THE PROJECT REPORT
To analysis the sales of coca cola.
To study the position of diet coke in the market.
To comparative study between fenta apple, diet coke and
pepsi cane.
To create Brand awareness of Amount People.
To know the factor effecting the sale.
To find out the needs and wants of consumer.
To find out the complains of the coca-cola products.
"Change is the only thing which is const
As rightly said by the someone body. The far - reaching and
pervasive changes in the business environment necessitate &
strategic thinking on the part of liberalization & privatization of
economy is now thrown open to heavy competition from the
private & public companies. It has only recently upon itself a
mission to change far better services. With the opening of the
different companies have tuff a head to maintain it's reputation
as the number one company. Thus to maintain it's service
quality, it needs to continually monitors its customers it's
customers needs & preferences & attitude towards the company.
So, the advertisement plays an important role the buying
behaviors of the customers.
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32. 63
ADVERTISING OBJECTIVES
Advertising is a form of promotion, like a promotion, the objectives of
advertising is exposure, attention, comprehension, attitude change, and
behavior and action. As in the case of all promotion, advertising objective
should be specific. This requires that the target consumers should be
specifically identified and that the effect which advertising is intended to
have upon the consumer should be clearly indicated.
The objectives of advertising were traditionally stated in term of direct
sales goals. A better approach however is to view advertising as having
communications objectives that seek to inform, persuade and remind
potential customers of the worthwhile ness to the product. Advertising
seeks to condition the consumer so that she may have a favorable reaction
to the promotional, message. The goal is to improve the likelihood of the
customer buying the particular product. In this sense advertising is an
excellent example of the close relationship that exists between marketing
communication and promotional strategy.
Advertising objectives serve as guidelines for the planning and
implementation of the entire advertising programmed.
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33. 65
WHAT ADVERTISING IS NOT: ACTIVITIES
EXCLUDED FROM IT-
Advertising is not an exact science. An advertiser circumstances
are never identical with those of another he cannot predict with
accuracy what results his future advertising efforts will produce.
Advertising is not a game because if advertising is done properly
both the buyer and the seller benefit from it.
Advertising is not a toy. Advertising cannot afford to play with
advertising. They realize that advertising funds come form sales
revenue and must be used to increase sales revenue.
Advertising is not designed to deceive. Apart from ethics, the
desire and hope for repeat sales insures a high degree of honesty in
advertising.
The activities excluded from advertising include the offering of
premiums to stimulate the sale of product: the use of exhibitions
and demonstrations at fairs, show, and conventions: the use of
samples and the so-called publicity activities, involving news
releases and the activities of personal; selling forces: the payment
of advertising allowances which are not used for advertising the
entertainment of customers etc.
Though these activities are not identified as advertising they all
have some economic objective of stimulating sales.
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34. 67
ADVERTISING INCLUDES THE FOLLOWING
FORMS OF MESSAGES
The message carried in newspapers and magazines; on outdoor boards; on
streetcars, and poster, on roads; on radio and television broadcasts; and in
circular of all kinds, whether distributed by mail, by person, through
tradesmen or by inserts in package; dealer help materials; window display
and counter-display materials and efforts; store signs, motion pictures
used for advertising and novelties bearing advertising messages or the4
signature.
It was descriptive Project design, the study conducted was exploratory.
The method used was survey.
Sample size:
The sample size for the Project was 100. The breakup of the sample size
was done depending upon the requirement.
Method of Data Collection
Instrument used
The instrument used to gain the response of the customers was a
structured questionnaire the questionnaire conducted both closed and
open ended question. The questionnaire design was carefully developed.
Analysis and finding:
Simple mathematical percentage method was used to analyses the
responses of the sample.
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36. 71
Information Required:
Information regarding services provided.
Type of Project:
PROJECT METHODOLOGY
PROJECT METHODOLOGY
PROJECT DESIGN data and collection method
FIELDWORK
analysis and interpretation
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37. 73
RESEARCH
Research in common partance refers to a search for knowledge.
One can also define research as a scientific and systematic search for
pertinent information on a specific topic.
Systematized efforts to gain new knowledge. Can called research
process.
According to differed Woody research comprises defining and redefining
problems, formulating hypothesis or suggested solutions, collecting
organizing and evaluating data making deductions and reaching
conclusions and at last carefully testing the conclusions to determine
whether they fit the formulating hypothesis.
TYPES OF RESEARCH:
The Basic Types of Research Are as Follows:
1. Descriptive vs. Analytical: Descriptive research includes survey and
fact-finding equines of different kinds. The major purpose of
descriptive research is discretion of ten states of affairs, as it exists at
present. In social science and business research studies. The main
characteristic of the method is that the are searcher has no control over
the variables. He can only report what has happened or what is
happening. Most exposit factor research projects are used for
descriptive studies in which the researcher seeks to measure such
items.
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38. 75
discovering the underlying motives and desires, using in depth interviews
for the purpose. Other techniques of such research are word association
tests, sentence completion tests, story completion tests and similar other
projective techniques. Attitude or opinion research i.e. research designed
to find out how people feel or what they think about a particular subject
or institution is also qualtitative research. Qualitative research is specially
important in the behavioural sciences where the aim is to discover the
underlying motives of human behaviour. Through such research we can
analyse the various factors which motivate people to behave in a
particular manner or which make people like or dislike a particular thing.
It may be stated, however, that to apply qualitative research in practice is
relatively a difficulty job and therefore, while doing such research, one
should seek guidance from experimental psychologists.
Sample Units:
Two of the Number one brands in India namely brands Coca Cola and
Escorts Yamaha, respectively, were chosen on the basis of their market
shares. These two industries were chosen on the basis of the usage of the
products, as the usage of FMCG's and Consumer Durable high and is
noticeable. Moreover two different industries were also chosen keeping in
mind objective of the Study.
Sample Design:
Non-probability sampling was resorted to and the methods used is
Convenience sampling and Judgment sampling.
Sample Design:
The total sample size is 120 which includes consumers of all the four
brands, retailers of Pepsi & Coca Cola.
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39. 77
DATA COLLECTION
There are two types of data;
1. Primary data
2. Secondary data
Primary Data:
Primary data are those, which are collected afresh, and for the first time.
in this Project work Projector has collected only primary data. The
primary data has been collected through survey method.
Secondary Data:
Secondary data are those already been collected by someone else and
which have been passed through the statistical process. Secondary data
may be published or unpublished data like from newspaper, books,
journals, government records, company's record, and public.
PROJECT AREA
For the completion of my Project report Ghaziabad was allotted to me for
my Project report work. I have completed all the tasks in Ghaziabad.
Ghaziabad is a big city. The name of places of Ghaziabad where I meet to
the different customers.
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40. 79
DO YOU TAKE COLD DRINKS
YES NO
92 8
Out of 100 RESPONDENTS 92 TAKE COLD
DRINK
92
8
0
10
20
30
40
50
60
70
80
90
100
1 2
2-D Column 1
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41. 81
FLAVOUR, DO YOU PREFER
COLA ORANGE LEMON PLAIN SODA FRUIT DRINK
45 20 10 15 10
OUT OF 100 RESPONDENTS, 45 TAKE COLA, 20
TAKES ORANGE, 10 TAKES LEMON, 15 TAKES PLAIN
SODA, 10 FRUIT DRINK.
45
20
10
15
10
0
5
10
15
20
25
30
35
40
45
50
COLA ORANGE LEMON PLAIN
SODA
FRUIT
DRINK
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42. 83
WHICH FACTOR INFLUENCES WHILE
CHOOSINGA COLD DRINK
CHILDNESS PACKING FLAVOUR TASTE ANY
OTHERS
15 5 30 45 5
OUT OF 100 RESPONDENTS 45 INFLUENCES BY
TASTE AND 30 BY FLAVOUR
15
5
30
45
5
0
5
10
15
20
25
30
35
40
45
50
CHILDNESS PACKING FLAVOUR TASTE ANY OTHERS
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43. 85
WHAT IS YOUR PREFERRED PACKING
AVAILABILITY NO. OF REPONDENTS
200ML 30
300 ML 23
500ML 10
1 LTR. 5
1.5 LTR. 10
2 LTR. 15
FOUNTAIN 2
CAN 5
OUT OF 100 RESPONDENTS 30 PREFER 200ML
30
23
10
5
10
15
2
5
0
5
10
15
20
25
30
35
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44. 87
SWOT ANALYSIS
STRENGTHS
Coke Company has a good market reputation and a strong
distribution network.
Coke is having a multi brand strategy ad is looking for a great
volume opportunity in India.
Coke is presently no. 1 player in Indian Carbonated soft drinks
market.
Coke was born 11 year before Pepsi (in 1987) ad a century later
still maintains that pioneering least.
Pepsi and coke both have good brand image.
WEAKNESS
Coke has less no. of retailers
Less force - it has less no. Have owned bottling plant.
It has not planned for setting up of any new plants where their
competitor has planned to set up several new plants.
OPPORTUNITY
A rapidly growing market, which is expanding @ 205 every year.
It can take the market very well with the new investment of Rs.
2400 corers.
It can give a big jerk to its major competitor Pepsi it can increase
its number of fountain to a sizeable amount.
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48. 95
CONCLUSION
In the end I would like to conclude that this route ride was a
great learning experience for me, in which I learned about
the marketing skills and strategic applied in the market for
sale of a product and marinating the company standards in
the competitive market conditions.
After going thick on the things, now time is to makes a
complete picture. Marketer needs to use advertising and
brand building strategies to address the discerning buyers
and retail push to in different buyers. The manufacturer
should understand consumer behaviour because retailers
can't help quality and price. It is only upto manufacturers to
deliver what the consumers want. I need to stress on it
because 61% consumer said it is demand they sell coca-cola
39% agree that at retail shop it is brand popularity, which
determine the purchase of biscuit.
The is a grater needs to understand the consumer behaviour
considering them as a team; working for the company may
help them to be attached to the company. There should be a
feeling of belonging to the company in inner of the
consumer. Setting values club for consumer so that they may
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50. 99
Batra Rajeev & John G. Myers & David A. AAKER;
Prentice Hall, 5th Ed. 2003.
Kothari C.R. Research Methodology; Method &
Techniques, Wishwa Prakashan, New Delhi, 2nd Ed.
MAGAZINES:
Business To-day (Weekly), July 2012
Business Word (Weekly), August 2012
The Managers (Monthly), August 2012
The Week (Weekly), July 2012
WEBSITES:
www.coca-cola.com
www.google.com
www.pepsiworld.com
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51. 101
6. Which is your preferred Packing
(a) 200 ml
(b)300ml
(c) 500ml
(d)1Ltr.
(e) 1.5 Ltr.
(f) 2 Ltr.
(g)Fountain
(h)Can
7. How many times do you take in a week?
a. Almost everyday
b. Twice a Week
c. Thrice a Week
d. Once
e. Not regular
8. If, yes by which media you came to know about this?
(a) T.V ads (b) Print media (c) Retailers
(d) hoarding (e) Any other media
9. Why do you prefer a particular brand of cold drink?
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Name: _____________________________________________________
Age: 15-20 21-24 25-35 35 and above
Family Income: ___________________________________________
Occupation: ________________________________________________
Forfullprojectcopycontact9998778903orvisitwww.kalalunsons.com
-ServicesbyNiRm
AL
PaLA