This document is a project report submitted by Mr. N. Rajasekar to Jawaharlal Nehru Technological University, Hyderabad in partial fulfillment of the requirements for a Master's degree in Business Administration from 2012-2014. The report focuses on the brand image of Airtel, with certifications from Sarada Institute of Technology and Science confirming Mr. Rajasekar conducted the project under the guidance of Mr. Gandi Ramu Goud. The report includes acknowledgments, contents, chapters on the telecom industry profile, Airtel company profile, conceptual framework, data analysis and findings/suggestions.

1. A P r o j e c t R e p o r t O n
“BRAND IMAGE”
W IT H S P E C IA L R E F E R E N C E T O
“ A I R T E L ”
Project Report submitted to J.N.T.U., HYDERABAD
In partial fulfillment of the requirements for the award of
MASTER OF BUSINESS ADMINISTRATION
Submitted By
Mr. N.RAJASEKHAR
HT. No. 12U81E0071
Under the Guidance of
Mr. GANDI RAMU GOUD
SARADA INSTITUTE OF TECHNOLOGY AND SCIENCE
DEPARTMENT OF BUSINESS MANAGEMENT
KHAMMAM
(2012-2014)

2. (2007 - 2009)
CERTIFICATECERTIFICATE
This is to certify that Mr. N.RAJASEKHAR, S/o.
N.VENKATESWARLU bearing HT. No. 12U81E0071 is a student of our
college and has successfully completed his project work entitled “BRAND
IMAGE ”WITH SPECIAL REFERENCE TO “AIRTEL ”, under the guidance of Mr.
GANDI RAMU GOUD. This project report is submitted to Jawaharlal
Nehru Technological University, Hyderabad in partial fulfillment of the
requirements for the award of MASTERS DEGREE IN BUSINESS
ADMINISTRATION during the academic year 2012 - 2014.
Place: Khammam
Date :
SARADA INSTITUTE OF TECHNOLOGY AND SCIENCE
(Approved by A.I.C.T.E., Recognized by Govt. of A.P., Affiliated to J.N.T.U., Hyd.)
Warangal Highway, Arempula, KHAMMAM – 507 163, A.P.
Ph: 08742 – 324888, 253051, 278888, Cell: 98480 90091
PRINCIPAL
(Dr. MOHD. ZAFAR SHAIKH)
Sarada nagar, Yellandu road,Raghunadhapalem,KHAMMAM - 507002
Ph: 08742 – 211100, 278354, Cell: 9441233907

3. CERTIFICATECERTIFICATE
This is to certify that Mr. N.RAJASEKHAR, S/o. N. VENKATESWARLU
bearing HT. No. 12U81E0071 is a student of MBA and has successfully
completed his project work entitled “BRAND IMAGE ”WITH SPECIAL
REFERENCE TO “AIRTEL ”, under the guidance of Mr. GANDI RAMU GOUD.
This project report is submitted to Jawaharlal Nehru Technological
University, Hyderabad in partial fulfillment of the requirements for the
award of MASTERS DEGREE IN BUSINESS ADMINISTRATION during the
academic year 2012 – 2014.
Place: Khammam
Date :
SARADA INSTITUTE OF TECHNOLOGY AND SCIENCE
(Approved by A.I.C.T.E., Recognized by Govt. of A.P., Affiliated to J.N.T.U., Hyd.)
HOD
(D.SRINIVASA RAO)
Sarada nagar, Yellandu road,Raghunadhapalem,KHAMMAM - 507002
Ph: 08742 – 211100, 278354, Cell: 9441233907

4. CERTIFICATECERTIFICATE
This is to certify that Mr. N.RAJASEKHAR, S/o N.VENKATESWARLU
bearing HT. No. 12U81E0071 is a student of M.B.A. and has successfully
completed his project work entitled “BRAND IMAGE ”WITH SPECIAL
REFERENCE TO “AIRTEL ,” under my guidance. This project report is
submitted to J.N.T. University, HYDERABAD in partial fulfillment of the
requirements for the award of MASTERS DEGREE IN BUSINESS
ADMINISTRATION during the academic year 2012 – 2014.
Place: Khammam
Date :
Sarada nagar, Yellandu road,Raghunadhapalem,KHAMMAM - 507002
Ph: 08742 – 211100, 278354, Cell: 9441233907
Project Guide
(Mr. GANDI RAMU GOUD)
SARADA INSTITUTE OF TECHNOLOGY AND SCIENCE
(Approved by A.I.C.T.E., Recognized by Govt. of A.P., Affiliated to J.N.T.U., Hyd.)

5. DECLARATION
I, MR.N.RAJASEKHAR hereby declare that the project entitled
“BRAND IMAGE” WITH SPECIAL REFERENCE TO “AIRTEL” has been done
by me as a partial fulfillment of the requirements for the award of degree in
MASTER OF BUSINESS ADMINISTRATION.
I also state that this project is not submitted elsewhere in part or full
in the context of any academic endeavor.
Place: Khammam
Date :
N.RAJASEKHAR
12U81E0071

6. ACKNOWLEDGEMENTSACKNOWLEDGEMENTS
I am thankful to honorable Mr.R.Bhaskar Chairman for giving
opportunity to study in Sarada Institute of Technology and Science.
I express my sincere thanks to Dr.R.Jaya Chandra Reddy, Secretary
and correspondent Mr. G.Uma Maheswar rao, Treasurer Mr S.Anantharamulu
joint secretary of the college for providing me an opportunity to carry out the
project work.
I express my humble gratitude to, Dr. MOHD. ZAFAR SHAIKH, Principal
for his continuous encouragement to complete this endeavor.
I would like to express my immense pleasure and satisfaction in
expressing thanks to Mr.D.SrinivasaRao, HOD, and Department of Business
Management.
The arduous journey with all its hurdles seemed so smooth due to the
unflinching guidance and active involvement of my project guide
Mr. GANDI RAMU GOUD, ASST.PROFESSOR Department of Business
Management of the college.
I express sincere gratitude to Mr. G.NAGESWARA RAO General
Manager(IR&HR), and authorities permitting me to undertake present study. In
particularly I express my deep gratitude to Mr.NAVEEN KUMAR (MARKETING),
who has whole-heartedly co-operation me in collecting the data from their
records.
Lastly, I express my deepest gratitude towards my family members, my
well wishers and my friends who helped me for pursuing the Masters Degree.

7. (MR.N.RAJASEKHAR)
CONTENTS
CHAPTER-I
INTRODUCTION
CHAPTER-II
PROFILE OF THE INDUSTRY
CHAPTER-III
PROFILE OF THE COMPANY
CHAPTER-IV
CONCEPTUAL FRAMEWORK
CHAPTER-V
DATA ANALYSIS & INTERPRETATION
CHAPTER-VI
FINDINGS & SUGGESTIONS
APPENDIX
BIBILIOGRAPHY

8. QUESTIONNAIRE