Founded in 2015, lalatop.net is one of the fastest growing websites in the Middle East, leveraging the leading Arabic social website lalatop. It provides an interactive experience focusing on high-class social events and glamorous articles, mainly targeting Arab females aged 18-40. Analytics show the website has over 12,500 monthly unique visitors who spend an average of 4 minutes viewing 4 pages per visit, and visits have grown significantly since March 2016.