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Prospects Ukraine (for the preliminary coordination) Project offer X product sampling by the team of promotersin retail touchpoints
Introduction Prospects Ukraine Company is thankful to the “Kalina” concern for the shown interest. Current presentation consists of project description about product X sampling which based on received brief. Here are check points: ,[object Object]
Target group
Localization
Project functional
Reports
Stuff
Terms and POSm needs
Budget29.06.2011 2
Goals and targets The main goals of the project:  Gain product X to leadership among competitors on the Ukrainian oral care market. Convert category non-users into category users. Targets: Consulting about features and benefits of the X product. Spreading samples of the product X with feedback collecting. Switch “Lesnoy Balsam” to promotion (if it possible). 29.06.2011 3

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Project offer test

  • 1. Prospects Ukraine (for the preliminary coordination) Project offer X product sampling by the team of promotersin retail touchpoints
  • 2.
  • 10. Goals and targets The main goals of the project: Gain product X to leadership among competitors on the Ukrainian oral care market. Convert category non-users into category users. Targets: Consulting about features and benefits of the X product. Spreading samples of the product X with feedback collecting. Switch “Lesnoy Balsam” to promotion (if it possible). 29.06.2011 3
  • 11.
  • 12. Average month profitfrom 2 to 4 thousand UAH
  • 14. Interest about oral care products29.06.2011 4
  • 15.
  • 17. Favorable conditions for event (management assistance, convenient place arrangement with sufficient area).29.06.2011 5
  • 18.
  • 19. Sending samples to the regions according to numbers of touchpoints in every region.
  • 20. Samples should have mark “not for selling” or “free sample”.
  • 21. Every sampling participant should put his (her) sign in the list of promoters which have to give fully information about the product.
  • 22. One participant can get only one sample. All given samples should be noted in appropriate list.
  • 23. Time of event choosing according to a local rush-hour for the customers (from 5 p.m. till 8 p.m. on a week-day and from 10 a.m. to 2 p.m. on Saturday). Time of event is 2 hours.
  • 24. In case of sample finishing earlier than event ends promoters keep giving consultation about the product near to it’s show-window.29.06.2011 6
  • 25. Reports Sampling touchpoint form: 29.06.2011 7 Week report data: Every weekend supervisors collect sampling information and send it to the main office. All analyzed data from regions reports to the client using Excel format.
  • 26.
  • 27. Supervisor takes responsibility of the project in he’s region.
  • 28. Promoters are the key executors of the project which made connection with a customers. We suggest to develop special uniform for the promoters using brand colors. It helps to increase influence to target group
  • 29. Number of promoters in 1 touchpoint is 2.
  • 30. To force sampling project control supervisor should daily check a few touchpoints about number of samples and signed participators.Promoters in the regions: 29.06.2011 8
  • 31. Terms and POSm needs Quantity of needed samples comes from planed touchpoints in a chosen regions: 29.06.2011 9 Costs for POSm transportation counts separately. It can be performed as by the executor as a client. Duration of the project according to conditions is 1,5 month. Experience of the ended similar projects lets us to suggest that sampling events in Tuesday, Thursday and Saturday will bring the most effective results.