This document outlines Project Journey, which aims to build rapport with school principals so that teachers and students will join their website. It describes an 8 step process including appointment setting, building rapport, cold calling, contacting the district superintendent, and using specific tactics. The project will promote benefits for teachers and students such as free workshops, photo storage, and an email newsletter. The document provides scripts for contacting gatekeepers and principals to schedule appointments, as well as materials to showcase the lending program. It also includes a database of target schools.

1. PROJECT JOURNEY(for LRC’s eyes only) Project description: This project aims to build rapport with principals as we expect their teachers and students to join our site, www.jollibeeteachersclub.com and all other sites and accounts we are engaged in.

2. Project journey travel path Step 8: Step 1: Step 7: Step 2: Step 6: Step 3: Step 4: Step 5:

3. Appointment Build Rapport Cold Calling District Superintendent Tactics

4. WIIFT (what’s in it for teachers & STUDENTS)( Benefits the schools will get)The site is created exclusively for teachers & students. Jollibee teachers Club offers great treat for every teachers & student through lending of unique school materials.To be specific, here are your benefits that the schools will gain just by being a member.

5. FREE use of ACCUCUTFREE Jollibee workshop for teacher’s students http://www.jkw.com.ph/workshops-jollibee-grand-central/FREE storage of Photo on your website http://pta-jkw-fanclub.ning.com/FREE uploading of Video to your website http://pta-jkw-fanclub.ning.com FREE subscription to our Weekly E-mail informative newsletter/ Youtube videos. http://www.jkw.com.ph/

6. Appointment spiel for the endorsement of district superintendent or school’s administrator

7. Letter of Endorsement to the District superintendent Address of Superintendent Address of the Schools Good day, This is to certify that Jouna Garcia and Day Anicee Timbol, copywriter of Jollibee Caloocan and Cainta Group of Stores could tap into your domain school for a purpose of proposing the beneficial projects they have prepared for your school and for discussing the matter that goes with it. Thank You and May you find this Endorsement valuable. Noted by: District Superintendent

8. History & JKW Accomplishments 2008 “Our Investment for the Future”

9. COLD CALLING SCAMPERED TECHNIQUE:(BFBF: Benefit First Before Feature)5 steps for creating your basic cold calling approach. 1. Get the person’s attention by calling his name2. Identify yourself and your company3. Give the reason for your call4. Make a qualifying statement5. Set the appointment…offering one time and one time only

10. Spiel for gatekeeper:1. & 2. Good morning! I’m jounagarcia/ day aniceetimbol of jollibee grand central. May I know who would be the person in charge of communication? 3. The reason i’m calling today is to talk to the principal or perhaps, the right person to talk to with regards to the students’ affairs. May you connect me to the principal, please?

11. SPIEL FOR THE PRINCIPAL: Good morning po Mr. Jones! I’m Jouna Garcia/ Day Anicee Timbol of Jollibee Grand Central, may I have 3 minutes of your time, please? I just want to introduce you our set of projects for the benefit of your students po. Mr. Jones, we already offered those projects at other schools before and they found it so beneficial. The reason I’m calling you today is to set an appointment with you at your most convenient time dahil po we also want your school to get the same benefit and we’re really looking forward that what we are about to offer you would be much more better and much more beneficial for your students than the other schools. Mr. Jones, this is no cost at all. We shall be the one to shoulder the budget for the projects. Can we set an appointment for us to come at your school after we had an endorsement letter from the district superintendent? Thank you very much Mr. Jones for the time you shared with me. Can I have your email address so that I can email you the summarized content of this conversation? Thank you very much, Mr. Jones! Have a nice day!

12. YES AND APPROACH:(TOOL KITS)Sample Pictures Of Lending Materials, Home Laude, Grade Up, Calling Card, Laptop, All Equipments We Could Lend Them

14. Database of Private Elementary Schools(target schools for february and march: 32 (caloocan & cainta)

15. Note: Time of presentation: 1 hour Travel time: 15 minutes