The document describes an international hotel management company called Ultimate Hotel Management. It provides luxury hotel and resort brands, including Ultimate Beach Resort & Spa, Casa Ultimate, and The Ultimate. The company aims to provide exceptional entertainment, food and beverage concepts, and original design aesthetics. It focuses on authentic experiences, brand awareness, financial outperformance, and an experienced management team.
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Travel and Tourism - Club Med Long Haul Marketing StrategyS.P.CHATELAIN LTD
Club Med UK - Marketing strategy for comprehensive external communications and public relations in support for a successful Club Med Long Haul launch. It includes a personal action plan to manage marketing and Internet sales
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Project investment 1 c&m investment mngmt logo belge
1. International Ultimate Hotel Management Company
Relevant & Current
Unique & Dynamic
Authentic & Daring
WHAT makes it unique?
Exceptional Entertainment Experience
Innovative Food & Beverage Concepts
Original Design Aesthetics
Engaging Activities
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2. HOW is it done ?.
Segment Leadership
Authentic Experience
Brand Awareness
Financial Outperfonmance
Experienced Management Team
Strategic Partnerships
Extensive Loyal Customer Base
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3. WHAT is the Ultimate Hotel Management and Resorts ?.
Lifestyle Hotel Concept
Superior Service
Distinctive Entertainment Experience
Highly Desiable BeachFront and Urban Locations
Timeless and Sustainable Design
HOW do we reach out to potential quests?
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4. WHO is selling the Ultimate Hotel Management and Resorts ?.
Luxury Tour Operators
Incentive Houses
Group and Meeting Planners
High-end Travel Agents
Web-Based Travel Engines
Media & Press
Weddimg & Special Events Organizers
WHO is the Ultimate Hotel Management and Resorts ?.
The Teams
International Experience
Global Perspective
Unique Entertainment Expertise
Established Track Record
Luxury Hospitality Operator
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5. HOW will we Achieve This ?.
Long-Term partnerships with Like-Minded developers
Build Relationships with Experienced and Able Specialist on the Ground
Commit Significant Time & Expertise
Utilize Proven Development & Design Standards
Maintain a Creative Mind for a Solution-Based Operation
Benefit from Our Talented Team of Experts in the Field
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6. WHAT is our Growth Strategy?.
Enter New Markets via Third Party Management Contracts & Joint Venture
Partnerships
Leveraging Existing Portfolio to Maximize Exposure & Reduce Operational Cost
Replica Successful Module on an Individual but Consistent Basis
Strengthen Ultimate Hotel & Resorts’s Worldwide Presence
WHERE can I Experience Ultimate Reosrt and Hotels ?.
KOH Samui - Ultimate Bungalow Resort
Playa Blanca - Ultimate Beach Resort and SPA
Qatar - Ultimate Beach Resort and SPA
Greece - Ultimate Beach Resort and SPA
Qatar - Ultimate Beach Resort and SPA
Cape Verde - The Ultimate
Egypt - Ultimate Beach Resort and SPA
Jordan - Ultimate Beach Resort and SPA
Cyprus - Ultimate Beach Resort and SPA
Croatia - Ultimate Beach Resort and SPA
Croatia - Casa Ultimate
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7. Brands
Ultimate Beach Resort & SPA
An innovative and glamorous beachfront resort with unprecedented allure for the Luxury Traveller and Jet-set
global ellite, Ultimate Beach Resort & SPA features gourmet world-class dining, extensive SPA services, day
time water sports and signature beach anf right club entertainment.
The Ultimate
‘ The Ultimate ‘ concept takes Ultimate Beach to the city and to urban seaside locations with chic hotels
geared towards the Luxury Business Traveller and Jet-set global elite. These Boutique Hotels and
condominium properties feature high tech business facilities, gourmet cuisine, unique SPA services, and
world class entertainment and night life.
Casa Ultimate
Building on the legacy of Ultimate Beach Clubs, The Ultimate Beach Resorts & spas and The Ultimate, Casa
Ultimate encompasses upscale properties desşgned to accommodate a family geared clientele. The brand
builds on a different repartition of high and low energy outlets. Features include a tailor made Spa concept –
N’Spa – and unique, innovative and ecticing activities for babes, kids and teens.
Ultimate Beach & Bungalows
A nature evolution of the Ultimate Beach Clubs, Ultimate Beach & Bungalows represents everything cool
and sexy about spending the day and night at the beach.
The concept brings the vibrant nightlife of excellent cities to remote beach destinations and lets you
experience a lively night club vibe while witnessing a beautiful sunset over the water.
Ultimate Beach Club :
Ultimate Beach Club is the undisputed market leader when it comes to luxury beach club concept. Bringing
glamour, style and entertainment to a day or night at the beach, Ultimate Beach has attracted a faithful client
base of more than 3.5 million beautiful, trendy, famous and high net-worth individuals.
Ultimate Beeach Clubs ,aside from being universally located in breathtakingly beautiful locations, form an
integral part of the newly created Ultimate Beach Hotel & Resort division
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8. Ultimate SPA
Ultimate Beach Hotels & Resorts is creating environments that provide the ultimate in
indulgence and relaxation, with the aim to make each experience a personal journey.
The Ultimate Spa is a natural extension of the Ultimate Beach Concept, alternating
high and low energy levels. As you enter you can keep meeting people, mingling and
listening to lively music at the Beuaty Bar or Alpha Corner that provides straight razor
shaves to gentlemen. Personelized care packages can be recommended by our
specialized staff to best suit your need.
Transitioning into the tranquil areas of the wet circuits brings energy levels down.
Hamam, steam room, ice ships baths, chromo-aroma therapy showers are some
features of our unique spa concept. Enjoy a glass of champagne in the pre-treatment
waiting areas and natural juices and freesh refreshments in the post relax lounge beds
before stepping back into the outside world.
Ultimate Beach Ultimate VIP Ultimate Music
Ultimate Events Ultimate Style Ultimate Lifestyle
ENTER ULTIMATE WORLD
Welcome to a world of Luxury, fashion and entertainment where all your desires come
to play.. With exclusive amenities destined for its Elite clientelei Ultimate Group is
more than just a place, it’s a lifestyle.
UNCOVER THE ULTIMATE STORY
With its multi-faceted blend of the latest in Fashion, Music and Event Management,
Ultimate Group aspires to provide its clientele with the most lavish and vibrant
getaway today.
DISCOVER ULTIMATE Hotels & Resorts
Ultimate Beach Hotels and Resorts is proud to present three seperate and distinct
brands, Ultimate Beach Resort and spa, Casa Ultimate and The Ultimate.
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9. Ultimate Hotels & Resorts :
With its multi-faceted blend of the latest in Fashion, Music and Event Management,
Ultimate Group aspires to provide its clientele with the most lavish and vibrant
getaway today.
Welcome to a world of luxury, fashion and entertainment where all your desires come
to play. With exclusive amenities destined for its Elite clientele, The Ultimate is more
than just a place, it's a lifestyle.
Ultimate Hotels and Resorts is proud to present three separate and distinct brands,
Ultimate Beach Resort & Spa, Casa Ultimate and The Ultimate.
Vision:
Building on the Ultimate Hotels legacy, we aspire to pioneer a new benchmark
of excellence for Luxury Lifestyle.
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10. Mission:
To immense quests in a luxury-drenched lifetyle.
This means...
• Providing spectacular accomodation
• Displaying cutting-edge technology
• Proposing creative cuisine concepts
• Creating world class entertainment
• Offering comfort and indulgence
• Serving with bespoke attention
• Reaching the perfect balance of high & low energy
• Delivering The Ultimate Experience
Values
STAY….. for long term
- Earning our quests’ Loyalty through bespoke attention in a one-of-a-kind
atmosphere
- Providing our staff with continous training and quidance that promote personal
and professional development
- Presenting our business partners with a dynamic and reputable brand that
provides long term value and asset growth.
Values
LIVE….. with integrity
- Delivering on our promise to quests of the ultimate luxury lifestyle.
- Ensuring our staff remains motivated by being a reliable and concerned
employer.
- Building a common vision with our business partners and protecting brand
integrity through perseverence and a relentless quest for excellence.
Values
PLAY….. with abandon
- Materialzing our quests’ desire for fun through a unique blend of world class
entetainment and personalized service.
- Creating an enjoyable workplace for our staff that encourages productivity and
team play.
- Maintaining an interactive andpersonal relationship with our business partners
enhancing their invetsment partners.
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11. ULTIMATE Cuisine
A trendy lounge-style restaurant with a wonderful blend of invetive cuisine and
after dinner entertainment combined with an exclusive nightclub vibe, Pearl is
the soul of the hotel’s n,ghtlife.
Our signature club concept is a culinary voyage of Asian eclectic flavors
complemented by extravagant nighttime entertainmet and an elegant and
sophisticated environment for quests to enjoy fine dining at its best.
With its unison of the highest culinary standards and hip atmosphere, The
Strand offers exhilarating dining experience in an upscale contemporary
environment, providing the mood, setting, peopke and food in perfect
proportions.
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12. STAY
At a luxurious haven where bespoke attention and alluring design promise a
home to call your own.
LIVE
An unforgettable experience that will invigorate every sense to a state of
elation.
PLAY
İn an ambiance where vibrancy flows endlessly where lavish entertainment
comes to life and social interaction is bountiful.
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13. Design :
Drawing on the philosophy of Ultimate Clubs worldwide, Ultimate Hotels & Resorts
feature a trendy and luxurious design finely adapted to key architectural details native
to the region. The timeless style of the contemporary hotels captures the essence of
the leading beach club band while elegantly blending interior and exterior living areas
with impressive diaphanous space and a neutral color palate.
Experience the splandor of one our lavish resorts spanning the globe, and discover the
true definition of opulence.
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14. Technical Capabilities
Through its collaboration with leading experts in various aspects of high and leisure,
Ultimate Hotels and resorts aims to provide its clientele with a truly one-of-a kind
experience. All projects are supervised by a dedicated Ultimate Corporate Construction
and Design Director , and its partnership with world reowned architects , interior
desşgners and specialized consultants including international Spa expert will ensure the
optimum amenities for quests of Ultimate Hotels and Resorts and quarantee the future
of the brand as amarket leader.
Witness a world of style sculpted by the most distinquished architects and esteemed
desighners.
Technology
Ultimate Hotels and Resorts prides itself in providing its clientele with a wide range of
the most cutting edge amenities available to meet their individual needs. Among the
innovative features available to quests is virtual i-concierge service, managing
everything from entertainment and in-room dining to lights, curtains and shutters.
They are also provided with fingerprint security access to rooms, personalized music
and bar selection, including premium brands and cigars, resulting in the exclusive
service they crave and the convenience of technology to complement it.
Indulge in a new way of living that places personalized services and convenience at
your fingertips.
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15. Sales and Marketing
With Ultimate Group’s faithful and rapidly growing client base of over 2 million affluent
innovators,shrewd entepreneurs, celebrities and jet set elite, it becomes clear that
Ultimate lifestyle has a powerful international presence. As a result, Ultimate Hotels
and resorts already appeals to a wide spectrum of nationalities and cultures and will
thus create additional brand awareness. The featuring the most services including
yacht transfers from airport to hotel land and heliport for urban destinations, Ultimata
Hotels & Resorts strives to provide superlative treatment for its quests.
Discover why Ultimate Hotels & Resorts in destined to take the luxury lifestyle hotel
market to new heights.
Ultimate A Media Star
Ultimate is always generating a buzz in the world’s leading media and publications with
the latest news in style and trendsetting ideas. Its explosive mix of the world reowned
DJs provide except,onal entertainment and its upscale red carpet events during the
Cannes and Toronto film festivals constantly draws A-list celebrity quests. Accordingly,
journalists and TV crews who are determined to get their precious media coverage end
up providing Ultimate with continous international exposure.
Step into the limelight and be part of this spectacular environment where the stars
come to shine.
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16. Ultimate A Lifestyle
With glamorous, style-conscious quests determined to perfect their beach look in mind,
Ultimate introduces its stylish clothing line Ultimate Lifestyle.
Retailing at boutiques found at each of the Ultimate Beach Club locations, quests can
immerse themselves in Ultimate style, from head to toe.
Ultimate branded bikinis, hip kaftans, loose fitting trousers and t-hirts sold worldwide-
all of which work to increase global brand awareness. With Ultimate boutiques in all the
Ultimate clubs, Hotels & Resorts, quests can indulge in the ultimate in Ultimate style.
Ultimate VIP Memberships
Ultimate is the ultimate destination for the jet-set elite. The Ultimate VIP program
offers an elevated experience to our discerning clientele.
Ultimate VIP cardholders receive individualized, privileged service at all of our locations
worldwide, as well as invitations to exclusive events. Ultimate VIP is offered at three
levels of membership which allows the guest to select the membership best suited to
their needs. Ultimate VIP cards do not expire, enabling the cardholder to a lifetime of
enjoyment at Ultimate Beach and Hotels.
Ultmate VIP Gold Ultimate VIP Platinum Ultimate VIP Black
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