TREUGAST Solutions Group is a consulting firm for the hospitality industry founded in 1985 in Germany. It has offices in Munich, Berlin, Shanghai, Brixen, and Istanbul. The company provides management consultancy, operational services, strategic alliances and research through its International Institute of Applied Hospitality Sciences. TREUGAST has successfully developed and supported several hotel brands and currently manages over 16 hotels. It has completed hundreds of projects worldwide and received numerous awards for its work in the hospitality sector.

1. TREUGAST Solutions Group
MÜNCHEN BERLIN SHANGHAI BRIXEN ISTANBUL-ANTALYA
GERMANY CHINA ITALY TURKEY

2. Solutions Holding
Solutions Holding GmbH
TREUGAST arcona 25hours Hotel Ringhotel Best Western
Solutions Management Company Heilbronn Hotel Am
Group AG GmbH Münster

3. Table of Contents
1. TREUGAST Solutions Group, Facts & Figures
2. Business Divisions & References
– Management Consultancy
– Operations
– Strategic Alliances
– International Institute of Applied Hospitality Sciences
3. Brand Experience & References
– Brand Development
– Affiliated Brands

4. Company Profile Business Divisions Brand Experience
COMPANY PROFILE - FACTS & FIGURES

5. Company Profile Business Divisions Brand Experience
FACTS & FIGURES
• Executive Board
Prof. Stephan Gerhard Mustafa Celepoğlu
President / Chairman of the Board
TREUGAST TURKEY
• Locations Munich – Berlin – Shanghai – Brixen / Italy – Turkey
• Foundation in 1985
• Mission Expertises, Strategies, Implementations and
Services in the Hospitality Industry

6. Company Profile Business Divisions Brand Experience
PHILOSOPHY
„Consulting is fundamentally a matter of confidentiality.
It should generate recognisable benefits. Therefore,
successful consulting services can only be offered on
the basis of specialist expertise, impartiality and long
years of experience.“

7. Company Profile Business Divisions Brand Experience
AWARDS
TREUGAST Solutions Group is the first consulting
company worldwide awarded with the Five Star
Diamond Award by the American Academy of
Hospitality Sciences.
TREUGAST Solutions Group received the „Special
Award Hotelier des Jahres“ for outstanding
performances for the hotel sector. The award will be
assigned by the Deutscher Fachverlag and the
Allgemeine Hotel- und Gastronomie-Zeitung
(AHGZ).

8. Company Profile Business Divisions Brand Experience
Where we operated so far…
…USA, Canada, Chile, Brazil, China, Vietnam, Mongolia, Kazakhstan, Russia, Ukraine,
Libya, Iran, UAE, Georgia, South Africa, Morocco, France, Spain, Italy, Switzerland,
Croatia, Czech Republic, Austria, Bulgaria, Poland, Latvia, Netherland, Sweden,…

9. Company Profile Business Divisions Brand Experience
BUSINESS DIVISIONS & REFERENCES

10. Company Profile Business Divisions Brand Experience
BUSINESS DIVISIONS
HOSPITALITY INDUSTRY
TREUGAST SOLUTIONS GROUP
Management Operations Strategic International
Consultancy Alliances Institute of
Applied
Hospitality
Sciences
Expertises, Strategies, Implementations and Services

11. Company Profile Business Divisions Brand Experience
MANAGEMENT CONSULTANCY

12. Company Profile Business Divisions Brand Experience
PERFORMANCES MANAGEMENT CONSULTANCY
MANAGEMENT CONSULTANCY
Industry Functional
Feasibility- Project Rollout-Strategies
Construction
Studies Development
Controlling
Creating Hotel Concepts taking German and international hotel standards
into particular consideration

13. Company Profile Business Divisions Brand Experience
OPERATIONS

14. Company Profile Business Divisions Brand Experience
PERFORMANCES OPERATIONS
OPERATIONS
Operational (Pre-) Opening Turnaround- Interim
Asset Management Management Management
Management
Operational Management with TREUGAST as Franchisee

15. Company Profile Business Divisions Brand Experience
PERFORMANCES OPERATIONS
• In the past 15 years more then 120 Hotels under TREUGAST
Management (take over – management – turnaround – exit)
• Currently 16 hotels under TREUGAST Management
• Responsibility for more then 600 employees
• Rate of successful turnaround > 90%
• Average Time of Interim-Management 3 years

16. Company Profile Business Divisions Brand Experience
Strategic Alliances

17. Company Profile Business Divisions Brand Experience
PERFORMANCES STRATEGIC ALLIANCES
Strategic Alliances
Forming Joint Negotiating Development of
Ventures Contracts Hotel Chains
Professional support with TREUGAST as Joint Venture Partner

18. Company Profile Business Divisions Brand Experience
FORMING JOINT VENTURES
TREUGAST
Partner Solutions Group
• Properties • Hotel Know How
Joint Venture
• Invest • Operational Management

19. Company Profile Business Divisions Brand Experience
References - TREUGAST Joint Ventures
Partner Joint Venture Business
Roll out of 10 Holiday Inn
BMHG Berlin Munich
Bachmann Group Express throughout
Hospitality Group
Germany
International University of
Career Partner China International Academy of
Applied Science
GmbH Hospitality Management
Bad Honnef
BMG Middle East Pre-Opening Consulting of
“The Cube Hotels”
Investment “The Cube” Dubai, UAE
Sheraton Grand Hotel
EUROPOLIS Ltd. TREUGAST Almaty Ltd. Almaty, Kazakhstan
C&M Consulting TREUGAST Turkey Ltd Development

20. Company Profile Business Divisions Brand Experience
International Institute of Applied Hospitality Sciences

21. Company Profile Business Divisions Brand Experience
PERFORMANCES INTERNATIONAL INSTITUTE
International Institute of Applied Hospitality Sciences
Research Publications Cooperations International
& Knowledge Projects
Transfer
Market research & studies, scientific papers etc.

22. Company Profile Business Divisions Brand Experience
PUBLICATIONS INTERNATIONAL INSTITUTE
Investment Ranking Germany and Austria
Hospitality Trend Survey
Operative Comparisons for Hotels and Gastronomy
Health Resort Industry Report
Hotelinvestment-Attractiveness-Index (NEW!)

23. Company Profile Business Divisions Brand Experience
REFERENCES INTERNATIONAL INSTITUTE
COOPERATIONS WITH UNIVERSITIES

24. Company Profile Business Divisions Brand Experience
BRAND EXPERIENCES
• Acting as reliable Partner for the hospitality industry for 25 years
• Gathered great experience in brand development
• TREUGAST successfully developed the following brands
• Dormotel ®
• AddOn Hotels ®
• 50plus Hotels Germany
• Freiburg Private City Hotels
• TREUGAST has been involved in the development of the following brands
• 25hours
• Arcona Hotels & Resorts
• Akzent Hotels

25. Company Profile Business Divisions Brand Experience
BRAND DEVELOPMENT
• Developed by TREUGAST in 2003
• Unique Selling Propositions
• specialized on business travelers
• low price / high quality
• easily accessible
• “best breakfast in town”
•Dormotel ® incorporated 9 hotels since 2003

26. Company Profile Business Divisions Brand Experience
BRAND DEVELOPMENT
• Developed by TREUGAST in 2005
• Unique Selling Propositions
• high individuality of every AddOn Hotel
• the hotel room as basic service
• various “add ons” to create individual hotel service
• AddOn Hotels ® incorporated 8 hotels since 2003

27. Company Profile Business Divisions Brand Experience
BRAND DEVELOPMENT
• Established in Germany by TREUGAST in 2001
• Unique Selling Propositions
• Hotels adjust their offers to the special
needs of the travelling generation 50plus
• Quality is guaranteed by the
central quality control association
• 50plus Hotels incorporates 64 Hotels throughout Germany

28. Company Profile Business Divisions Brand Experience
BRAND DEVELOPMENT
• Established in Germany by TREUGAST in 1997
• Unique Selling Propositions
• Joint sales and marketing
• Various regional partners
• High quality 3*** / 4**** private hotels
• Cooperation of 9 privately managed hotels in the center of Freiburg

29. Company Profile Business Divisions Brand Experience
AFFILIATED BRANDS

30. Company Profile Business Divisions Brand Experience
AFFILIATED BRANDS
• founded in 2005 (amongst others by Stephan Gerhard)
• Unique Selling Propositions
• a contemporary hotel experience for every guest
• design oriented boutique hotels
• 25h incorporate 3 hotels (2x Frankfurt | 1x Hamburg |
under construction: Hamburg, Vienna, Zurich

31. Company Profile Business Divisions Brand Experience
AFFILIATED BRANDS
• arcona Management – subsidiary of the German shipping company “DSR”
• Unique Selling Propositions
• located in historical cities
• extraordinary designs
• refined gastronomy
• first-class service
• arcona Hotels & Resorts incorporate 12 hotels

32. REFERENCES & CONTACTS – Hospitality Industry

33. REFERENCES & CONTACTS – Service Provider

34. YuksekAlan Mah. 519.Sok. Bavariaring 26 Taubenstrasse 26
80336 München 10117 Berlin
Y.Mehmet Apt. No=71/12
Antalya / İstanbul TURKEY T +49 89 62 28 66 10 T +49 30 53 67 51 52
T +90 242 321 24 98 F +49 89 62 28 66 31 F +49 30 53 67 51 54 5
F +90 242 321 24 98 muenchen@TREUGAST.com
M +90 532 275 17 37 berlin@TREUGAST.com
www.TREUGAST.com
turkey@TREUGAST.com GERMANY
www.TREUGAST.com
Room 322, The Point Jingan TREUGAST Hospitality Solutions Italy GmbH /
No. 555 Anyuan Road, Jingan District S.r.l.
Shanghai, 200040, PRC Via V. Veneto Str. 69
I-39042 Brixen / Bressanone (BZ)
T +86 21 32 21 29 21 T +39 0472 97 00 65
F +86 21 32 21 29 20 T +39 0472 06 71 70
shanghai@TREUGAST.com brixen@TREUGAST.com
www.TREUGAST.com www.TREUGAST.com
CHINA ITALY

35. Company Profile Business Divisions Brand Experience
REFERENCES MANAGEMENT CONSULTANCY
Sheraton Grand Hotel Almaty, Kazakhstan
Feasibility Study
Management
Franchise contract with Sheraton

36. Company Profile Business Divisions Brand Experience
REFERENCES MANAGEMENT CONSULTANCY
„The Celestial - The Ultimate Luxury Resort and
Business Location”, Abu Dhabi
Feasibility Study
Consulting within contract negotiations

37. Company Profile Business Divisions Brand Experience
REFERENCES MANAGEMENT CONSULTANCY
TUI Dorfhotel Sylt
Coaching
Controlling & Reporting

38. Company Profile Business Divisions Brand Experience
REFERENCES MANAGEMENT CONSULTANCY
Lufthansa Training & Conference Center Seeheim,
Germany
Coaching & Development
Pre-Opening-Management

39. Company Profile Business Divisions Brand Experience
REFERENCES MANAGEMENT CONSULTANCY
Maritim Hotel Galatzó, Spanien
Feasibility Study

40. Company Profile Business Divisions Brand Experience
REFERENCES MANAGEMENT CONSULTANCY
Welcome Hotels Germany
Evaluation of the entire company

41. Company Profile Business Divisions Brand Experience
OPERATIONS

42. Company Profile Business Divisions Brand Experience
PERFORMANCES OPERATIONS
OPERATIONS
Operational (Pre-) Opening Turnaround- Interim
Asset Management Management Management
Management
Operational Management with TREUGAST as Franchisee

43. Company Profile Business Divisions Brand Experience
PERFORMANCES OPERATIONS
• In the past 15 years more then 120 Hotels under TREUGAST
Management (take over – management – turnaround – exit)
• Currently 16 hotels under TREUGAST Management
• Responsibility for more then 600 employees
• Rate of successful turnaround > 90%
• Average Time of Interim-Management 3 years

44. Company Profile Business Divisions Brand Experience
REFERENCES OPERATIONS
Radisson Blue Tbilisi, Georgia
Pre-Opening-Management

45. Company Profile Business Divisions Brand Experience
REFERENCES INTERNATIONAL INSTITUTE
Budget Hotel Chain
Research Country Screening

46. Company Profile Business Divisions Brand Experience
REFERENCES INTERNATIONAL INSTITUTE
MoHotel
Global Mobile Hospitality Brokerage

47. Company Profile Business Divisions Brand Experience
REFERENCES INTERNATIONAL INSTITUTE
WOLONG NATIONAL NATURE RESERVE, CHINA
Total Development

48. Company Profile Business Divisions Brand Experience
REFERENCES INTERNATIONAL INSTITUTE
INTERNATIONAL ACADEMY OF HOSPITALITY
Shanghai, China
Development, Coaching and Management

49. YuksekAlan Mah. 519.Sok. Bavariaring 26 Taubenstrasse 26
80336 München 10117 Berlin
Y.Mehmet Apt. No=71/12
Antalya / İstanbul TURKEY T +49 89 62 28 66 10 T +49 30 53 67 51 52
T +90 242 321 24 98 F +49 89 62 28 66 31 F +49 30 53 67 51 54 5
F +90 242 321 24 98 muenchen@TREUGAST.com
M +90 532 275 17 37 berlin@TREUGAST.com
www.TREUGAST.com
turkey@TREUGAST.com GERMANY
www.TREUGAST.com
Room 322, The Point Jingan TREUGAST Hospitality Solutions Italy GmbH /
No. 555 Anyuan Road, Jingan District S.r.l.
Shanghai, 200040, PRC Via V. Veneto Str. 69
I-39042 Brixen / Bressanone (BZ)
T +86 21 32 21 29 21 T +39 0472 97 00 65
F +86 21 32 21 29 20 T +39 0472 06 71 70
shanghai@TREUGAST.com brixen@TREUGAST.com
www.TREUGAST.com www.TREUGAST.com
CHINA ITALY

50. Direct contact for Treugast Turkey
Mr Mustafa Celepoglu
TREUGAST Hospitality Solutions
Turkey Gmbh / Ltd. Company
YuksekAlan Mah. 519.Sok.
Y.Mehmet Apt. No:71/12 TR-07000 Antalya
Tel: +90 (0)532 275 17 37
Fax: +90 (0)242 321 24 08
TREUGAST Solutions Group
Bavariaring 26 D-80336 München
Tel: +49 (0) 89 62 28 66 10
München Berlin Brixen Shanghai Antalya Tel: +49 (0) 89 62 28 66 31
İstanbul
Email: mustafa.celepoglu@treugast.com
www.TREUGAST.com