SlideShare a Scribd company logo
Hotel, Resort and Entertainment Destination
              Property Solutions
 • A seasoned executive staff experienced in virtually all aspects of
 Hotel, Resort and Entertainment property management

 • A vertically integrated development, construction and management
 company

 • The ability to maximize return on investment through effective
 marketing, financial management, and quality operations

 • Accomplished record of positioning properties in their defined
 markets through targeted marketing and focus on guest experience


                                    1
Creating the Destination


Mainstreaming of Affluence:
   •   Guests’ expectations have grown due to the
       rising standards at other consumer destinations
       (i.e., retail stores, restaurants, cinemas).
   •   Middle market ($50,000+) consumers are
       trading up to higher-quality products/services
       that cost more (i.e., Starbucks, Williams-
       Sonoma).
   •   Consumers expect the best.

                           2
Our Team




   3
Our Team




   4
Services




   5
2004 Developer of the Year




            6
Industry Leadership

 The Focus Team is actively involved as
    a Leader in the water park hotel
                industry.
 • Speaking at conferences
 • Service on WWA Safety and
 Marketing committees
 • Lifetime achievement awards



            7
Award Winning Marketing


   Focus Won Two World Water Park
     Association Awards in 2007.
• Nominated for 10 more WWA Awards in
2008 – Won 5
• Nominated for 4 IAAPA Brass Ring
Awards in 2008




                    8
Delivering


  Our Experience = Your Guest Experience

• Why is it important?
• Happy Guests spend more. The Experience
is your most important asset.




                     9
Partnerships

Reinforce the brand’s position in the market, enhance the image of the
brand, and stimulate trial through cooperative programs with reputable
partners, such as:




                                   10
Unique Hotel Brand Attributes



•   Adventure Quest Kids Club
•   Centralized Reservation Center
•   Splash University
•   Family Value
•   Community Focused



                    11
Unique Brand Attributes


    All Packaged in a way that anticipates and fulfills the
     customer’s emotional expectations at every touch
    point, creating a meaningful relationship and lasting
                   competitive advantage.

We’re Creating Family Memories that tie to the Brand!




                              12
The Focus Hotels Experience




             13
The Focus Hotels Experience




            14
Each Hotel a Unique Destination




              15
Operationalizing




       16
Focus Hospitality Services Competitive
Strengths

• Unforgettable Experiences that create memories
• Value, comfort and experience
• Strategic partnerships and relationships
• Focus on Safety
• Experienced Management Team with Committed and Motivated Staff




                              17
Why Focus?
• Extensive experience with Entertainment and Development including:
          Hotels, Water Parks, Convention Centers and Resorts
• Development experience
• Construction experience
• Management experience
• Marketing and Rollout experience
• Destination creation experience
• Partnerships and relationships
• Proprietary Training Programs and Operational Excellence




                                 18
19

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Focus Hospitality Services Company Overview

  • 1. Hotel, Resort and Entertainment Destination Property Solutions • A seasoned executive staff experienced in virtually all aspects of Hotel, Resort and Entertainment property management • A vertically integrated development, construction and management company • The ability to maximize return on investment through effective marketing, financial management, and quality operations • Accomplished record of positioning properties in their defined markets through targeted marketing and focus on guest experience 1
  • 2. Creating the Destination Mainstreaming of Affluence: • Guests’ expectations have grown due to the rising standards at other consumer destinations (i.e., retail stores, restaurants, cinemas). • Middle market ($50,000+) consumers are trading up to higher-quality products/services that cost more (i.e., Starbucks, Williams- Sonoma). • Consumers expect the best. 2
  • 6. 2004 Developer of the Year 6
  • 7. Industry Leadership The Focus Team is actively involved as a Leader in the water park hotel industry. • Speaking at conferences • Service on WWA Safety and Marketing committees • Lifetime achievement awards 7
  • 8. Award Winning Marketing Focus Won Two World Water Park Association Awards in 2007. • Nominated for 10 more WWA Awards in 2008 – Won 5 • Nominated for 4 IAAPA Brass Ring Awards in 2008 8
  • 9. Delivering Our Experience = Your Guest Experience • Why is it important? • Happy Guests spend more. The Experience is your most important asset. 9
  • 10. Partnerships Reinforce the brand’s position in the market, enhance the image of the brand, and stimulate trial through cooperative programs with reputable partners, such as: 10
  • 11. Unique Hotel Brand Attributes • Adventure Quest Kids Club • Centralized Reservation Center • Splash University • Family Value • Community Focused 11
  • 12. Unique Brand Attributes All Packaged in a way that anticipates and fulfills the customer’s emotional expectations at every touch point, creating a meaningful relationship and lasting competitive advantage. We’re Creating Family Memories that tie to the Brand! 12
  • 13. The Focus Hotels Experience 13
  • 14. The Focus Hotels Experience 14
  • 15. Each Hotel a Unique Destination 15
  • 17. Focus Hospitality Services Competitive Strengths • Unforgettable Experiences that create memories • Value, comfort and experience • Strategic partnerships and relationships • Focus on Safety • Experienced Management Team with Committed and Motivated Staff 17
  • 18. Why Focus? • Extensive experience with Entertainment and Development including: Hotels, Water Parks, Convention Centers and Resorts • Development experience • Construction experience • Management experience • Marketing and Rollout experience • Destination creation experience • Partnerships and relationships • Proprietary Training Programs and Operational Excellence 18
  • 19. 19