Edigital cloud digital marketing solution

edigital Cloud | www.edigitalcloud.com

01 | www.edigitalcloud.com
About Us
edigital Cloud is an IT/Software
team of expert professionals,
who with their innovative and
refined ideas can help businesses
to stand out from the rest. We
can help our clients in meeting
their goals and fulfilling their
dreams very easily.
A global clientele of over 1000
customers in 33 countries.
Clients include in different
domain of tours & travel,
fashion, food, transport and so
on.
Customizability and
flexibility of projects,
including choosing on
fixed cost or resource
basis.
Dedicated workforce of over 100
professionals including
developers, designers and testers
presenting creative and
innovative solutions with strong
domain knowledge.
Cost savings of nearly 30-40
per cent by leveraging
experience, expert
knowledge and time zone
factors.
edigital Cloud is an ISO
Certified company for
data protection and
quality.

WEB
APPLICATION
DEVELOPMENT
BESPOKE
DEVELOPMENT
MOBILE
WEBSITES
BUSINESS
INTELLIGENCE
ENTERPRISE
CONTENT
MANAGEMENT
SYSTEMS
iOS, ANDROID,
WINDOWS AND
MOBILE APPS
CMS Solution
INTERNET
MARKETING AND
SOCIAL MEDIA
IMPLEMENTATION
DEDICATED
HIRING
Our Services

Internet Marketing – An Introduction
WHAT IS INTERNET MARKETING?
Internet marketing is the marketing of products or services over the Internet. It can be broadly
categorized into:
The techniques
to improve a web
site's ranking in
search engines
and attract more
visitors
SEO An advertising
model, where a
website pays a
set amount to
feature their
website’s ad on
search engines
for dedicated
traffic
PPC The process of
generating
interest and
excitement in a
product or
service through
various online
social channels.
SMM Search Engine
Reputation
Management for
ensuring that
people see good
things about you
when they
search online.
SERM

ADVANTAGES OF INTERNET MARKETING OVER OTHER AVENUES
Internet Marketing - Advantages
Negligible setup
costs
No geographical
boundaries
Large volume of
targeted users
Completely
modifiable even
after launch
Get
instantaneous
feedback
Authoritative
web presence
Better branding
Increased
transactions
Monetary Inflow
Create a
profitable web
asset

Internet Marketing - Advantages
ADVANTAGES OF INTERNET MARKETING VIS-À-VIS OTHER MARKETING AVENUES
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Cold Calling Telemarketing Door to Door
Campaign
Billboard
Advertising
Print Media Motion Advertising Internet
12,360 10,000 13,300
20,000
55,945,000 219,000,000 344,124,450
$1,120 $1,500 $1,200
$50,000
$22,396 $500,000 $900
Audience Reach Average User/Day Initial Investment

HOW MANY VISITORS?
Internet Marketing – Reach
Google
Facebook
Twitter
Myspace
Stumbleupon
Digg

SEARCH ENGINE OPTIMIZATION
Internet Marketing – SEO
High ranking organic search listings are generated through intensive on-
page and off-page SEO techniques.
It takes around 3 to 6 months to get a site ranked on the top pages of any
search engine.

0| www.edigitalcloud.com
DOCUMENT
MANAGEMENT
SYSTEM
• SEO has two main thrusts – onpage and
offpage optimization
• The process uses the following steps:
• Optimizing the website
• Locating proper keywords
• Finding competitive keywords
• Writing relevant content
• Link building
• Press Releases
• Directory Submissions
• Article Submissions
• Using organic, white-hat techniques
SEO – Process

DOCUMENT
MANAGEMENT
SYSTEM
#1 Rank for sms marketing
company in Birmingham –
Textblast.co.uk
#1 Rank for online wishlist –after 3
months of last SEO efforts for that
particular keyword.
100% organic, white-hat SEO
techniques
Closely monitored ranks on the
basis of the Google Panda and
Penguin updates
Search Engine
Optimization
SEO – Case Study (Textblast.co.uk)

PAY PER CLICK CAMPAIGNS
Internet Marketing – PPC
=
PPC campaigns place your brand on the first page where the changes of getting good quality clicks are
high.
1) Choose
Keywords
2) Create
Campaign
3) Attract
Visitors
4)
Generate
Sales

Internet Marketing - SMM
SOCIAL MEDIA MARKETING – FACEBOOK
50% of 600 million users log in in once a
day, and 1 out of 4 people make a purchase
via a brand’s Facebook page.
That’s 75 million potential customers.

That means you have
210,000,000
potential readers from
Twitter alone!
The awareness
generated about your
brand is much, much
more.

THE BOTTOM LINE
Internet Marketing – Limitless Boundaries
SEO
From 40-50 visitors
per day into 450,000
unique hits
PPC
From an invisible startup
with 0 revenue into a
profit making $5000 of
business in one month
SMM
Awareness generation
to 4,131 buyers in
seven days, reaching
out to potentially 75
million customers
THINK
What it can do for
your business
THINK
What it can do for
your business

• Project agreement
• Project
documentation
and planning
Project Inception
and Scoping
• Client review and
revisions
Design
Prototyping
• Design revisions
• Design approvals
• Programming and
development
Client
Acceptance
• Bug Fixing
• Unit Testing
• Performance
Testing
• Regression Testing
Project Delivery
• Monthly
maintenance
• Annual
Maintenance
Contract
Ongoing
Support
Work Methodology

Contact Us
USA Office
580 California Street, 12th
Floors,
San Francisco,
California, 94104
Phone no : +1 (415)230-0233
info@edigitalcloud.com
Kolkata Office
Merlin Infinite, Room No: 601,
6th Floor, DN51, Sector V
Kolkata 700091
Phones: +91 33 66157460
info@edigitalcloud.com

Edigital cloud digital marketing solution

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