program analysis of the mall project part 1.pptx

Programanalysis
of
THEshoppingMALLproject
(part1)
Presented to:
Prof.DR/ MERVAT Nasr…& DR/TAHANY Ahmed.
Presented by:
Elzahraa Said Mahmoud
 Architecture & urban planning
department.
 Architecture design (5) course.

THE
CONTENT…..
 Introduction.
 Similar projects of the mall.
 Determine the size of the shopping mall.

The meaning of
shopping
center/mall…?
Introduction Similar projects of the mall
 The word mall used to refer to the area near St James's
Palace and Buckingham Palace today.
 At the end of the seventeenth century:
King Charles II and his entourage in this area played a game of
Pal Mall, which is a game of croquet.
 In the eighteenth century, the area became a very modern park,
with trees lined up on its sides, for the elite of Londoners to roam
in, and to be the meeting place for major merchants after that.
 It became a commercial center for the city of London, and it was
easy for residents to reach the center, so they called it the Mall
The origin
of
the word mall..?
References/ http://mallhistory.org/ ,
 a group of retail stores and service
establishments usually with ample
parking facilities and usually designed to
serve a community or neighborhood.
Determine the size of the project

References/ file:///E:/design%205/similar%20projects/1/ARG%20Shopping%20Mall%20_%20ARSH%204D%20Studio%20_%20ArchDaily.html
Project 1 Project 2 Project 3
 Project name:
ARG Shopping Mall .
 Location:
TEHRAN, IRAN.
 Site Area:
11.500 sqm.
 Built Area :
78.000 sqm.
 Architects:
ARSH 4D Studio
 population:
14 million people.
N
Layout of ARG SHOPPING MALL
introduction Function analysis Form analysis Structure analysis

plan key:
retail
Mechanical room
Elevator & staircase
Void (court)
administration
Wc.
corridor
East / main entrance
Western entrance
Void (court)

plan &secs key:
Food courtkitchen
Mechanical room
Elevator & staircase Waiting room area
Wc.
Corridor
(foodcourt area)
VIP restaurant
Wonderland
Void (court)
Lecture hall
restaurant parking

Project space elements
Commercial
70%
Administrative
2%
Services
20%
Entertainment
8%

Elevation differences of the site is
solved by landscape - steps turning
into long benches provide
connections from the sidewalk and
create a public outdoor
auditorium.
Re-composing the facade, we decided to
simplify the massing and create a smooth
and neutral surface to counteract the
chaos of the neighborhood. Glass is used
to reflect the old trees of the surrounding
area and highlight the mountains to the
north.

 The Structure system
used is:
steel frame
Concrete slab
Curtin wall

Interior of Food court area

References/ https://www.archdaily.com/89094/1-mont%25e2%2580%2599-kiara-retail-mall-sparch?ad_medium=gallery
 Project name:
1 Mont’ Kiara Retail Mall
 Location:
Kuala Lumpur, Federal
Territory of Kuala Lumpur,
Malaysia
 Site Area:
10000.0 m2.
 Built Area :
40000.0 m2.
 Architects:
SPARCH
 Population:
2 million people.
(the same population of
Ismailia)
Layout of 1 Mont’ Kiara Retail Mall

plan key:
retail
Void (court)
Hall main entrance
Wc.
Mechanical room
administration

plan key:
retail
Corridor
Food courtarea

 the ambition is to make a unique and exciting retail
destination, standing out among its competitors. Mont Kiara
is a predominantly residential neighborhood and is very
family orientated.
 This spirit is captured in the design which uses a ‘friendly’
palette of finishes in feel, color, and texture. Shoppers
entering the atrium will step into natural light cascading onto
a pixelated ‘floral’ floor surface, providing the space with a
unique identity and paying homage to the buildings tropical
context.
 The floor surface depicts an abstract image of the hibiscus
flower which is used as a device to guide shoppers into the
atrium and identifies zones for events and displays.
 The energy and geometry of the floor pattern are carried into
the structure of the roof that vaults the atrium; a steel shell
supporting an ETFE pillow roof. Hereunder themed events,
activities and cultural performances will be staged to engage
and entertain visitors.

 Key to achieving the ambition to make a unique and exciting retail destination is
based on the following design principles: Stimulate the senses and provide an
attractive environment to move through. Deploy a circulation strategy as a
continuous loop, this making easy orientation and all shops equally accessible.
 Locate visual and physical attractions enticing shoppers to explore all areas.
Provide well-proportioned shops through the entire mall.
 The scale of the ground floor public area demands for an eye-catching surface
that provides the space with an identity while at the same time establishing a
connection to its context. The floor depicts an abstract image of the hibiscus
flower, guiding shoppers towards different zones of interest. Thus the
differentiated floor design becomes part of the strategy of enticing the shoppers’
sense of exploration and bringing them to the upper floors.
 There is one set of escalators in the main atrium linking all commercial floors. It
provides a direct link to the roof terrace from within the retail area. The choice of
inverting the escalators is a reflection of maximizing the shoppers’ exposure to
shop frontage at all levels. The escalators are clad with a glass screen to match
the gallery balustrades. Hence the floors appear to be part of a continuous
upward spiraling movement, directing the eye throughout the atrium.
 The choice of ETFE as a lightweight cladding material is in tune with the desire
for a light steel structure that performs over a large span. The form of the atrium
roof is determined by its surrounding building elements: it starts flush with the
roof level on the north side and folds up on the south side to allow for an access
area to the rooftop terrace. Its self-cleaning properties can be utilized thanks to
frequent tropical rainfalls.

 The triangulated roof structure
is supported by two raking
space frame columns within
the central atrium space. These
“legs” have the double task of
reducing the roof span as well
as supporting the atrium
balconies described below.
 Part of the strategy of
increasing the atrium void was
to compensate the wider space
with elements of interests
within it.

• The design of large-sized balconies within the atrium is intended to
either provide a support seating area to smaller F+B units or to
accommodate small retail units.
• These balconies are supported by the main concrete structural
frame and by the roof structural columns.
• In order to achieve better-proportioned shop areas, the shop front
line is moved backward generating ‘plazas’ within the gallery space.
The proposal of integrating ‘island kiosks’ within the gallery is an
effective way to maintain a visual connection to all shop fronts and
to create extra points of interests on the shopping circuit as well as
providing smaller rentable units.

References/ https://www.arch2o.com/ava-center-fluid-motion-architects/#!
 Project name:
Ava Center
 Location:
Tehran, Iran.
 Site Area:
2500 sqm.
 Built Area :
31000 sqm.
 Architects:
Fluid Motion Architects.
 Population:
14 million people.

plan key:
retail
Void (court)
corridor main entrance
N
Ava Center has been constructed with :
 16 levels, 6 levels below ground and 10 levels
above.
 The 3 through 6 levels below ground, as well as
levels 2 through 7, with the total area of
approximately 19,500 square meters, have been
allocated for the specific use of parking levels.
 The first and second levels below ground,
ground level, and first level, with the area of
7,600 square meters, have been apportioned to
the commercial spaces
 The eighth level, with the area of 2,000 square
meters, has been reserved for cultural activities.
Lastly, the ninth floor, with an area of 1,600
square meters, has been assigned the function
of the restaurant.
 This complex has a height of approximately 38.5
meters above ground level.

plan key:
retail
Void (court)
corridor main entrance
parking

Project space elements
Commercial
7600 sqm
Administrative
2%
Services
• Parking 19500 sqm.
• Restaurant 1600 sqm.
Cultural
activities
2000 sqm

The mass of the project, owing to the surfaces of the parking levels above
ground, is completely effective in creating volume, and with attention to the
commercial complexes being constructed around the project, brings extra
beneficial value for the commercial section of the project. Consequently, the
commercial portion of the design, notwithstanding the small area of this space,
has a notably bold presence. On the other hand, the subject of a multi-level
parking is a not so very attractive space and is a sort of threat to the combination
of volumes of the project.

 In order to find a solution for these issues, the architectural concept of the project, was to design a continuous
spatial loop in the form of a spiral which would take the shape of the number 8 (or infinity sign).
 By doing so, a solution was found for the movement of cars through the levels in a continuous and fluid manner, as
well as, generating the dynamic volumes of the parking levels, which in return presented the structure of an exciting
and attractive form. Additionally, the natural light for the project is provided by a method of carving out the central
spaces within the two loops which also generated spectacular views within the project.

 The Structure system used is:
steel frame
Concrete slab
Curtin wall
 The typical grid system of
beams and columns was not
suitable for organizing fluid
spaces of the design and it was
not the best answer to this
problem.
 Ultimately, by designing a
structural system similar to
screen frames surrounding the
bracings and the weight
bearing central cores, a type of
undeterminable structure of
space was generated which
joined the different subjects of
form, circulation, and
movement of the space, in an
unbroken and fluid manner.

References/ from the similar projects analysis
Project 1 Project 2 Project 3 Determine the size of the project
 The size of the building
is not more than:
40000sqm.
 The area of the site is
expected on the number
of floors
1. In the case of 6
floors….4200 sqm.
2. In the case of 4
floors….14000 sqm.
Carrefour ISMAILLIA Project proposal site
13,500 sqm

program analysis of the mall project part 1.pptx

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