This document profiles the target audience for a marketing campaign as female, white British students aged 16-21 who are from working or middle class backgrounds. They are likely to follow mainstream trends on social media, be reliant on their parents for support like mobile phones, and be aware of and passionate about social issues regarding topics like race, gender, and body image due to social media influence.

1. PROFLILING OUR TARGET
AUDIENCE:
AGE: 16-21
GENDER: FEMALE
ETHNICITY: WHITE BRITISH
(YET NOT FIXED)
SOCIALCLASS:
WORKING/MIDDLE CLASS.
OCCUPATION: STUDENT: IN
PART TIME EMPLOYMENT.- They will havea comfortablelivesandattendedschoolor
university.Theyare likely to followmainstreamtrends
thatstem fromwebsites such astwitter, facebookand
tumblr.
- They arelikely to be heavilyreliantontheir parentsfor
mostthings-including a mobile phone.
- The audienceare likely to be veryawareof social issues
thatsurroundthem as a resultof socialmedia,theymay
haveverypassionateviewsaboutissuesregardingrace,
sex, genderandsocialclass.
- They will be veryawareof body image andthe issues that
surroundit. Theywill keepup to date with modern
fashionsandwear clothing thatis popularonline and
with celebrities.
- They arenotlikely to haveapermanentjobandmaywork