K.Anantharaj is a SEO, SMO and SMM analyst with 4 months of experience in areas like search engine optimization, search engine marketing, social media optimization, web analytics and market research. He has a Master's degree in Computer Applications and is passionate about incorporating visual elements to increase web traffic. Currently working as a Junior SEO Analyst at Genxlead, his responsibilities include complete SEO processes, tracking site performance through analytics, determining strategy, keyword targeting and backlink updates to maintain high rankings.

1. K.Anantharaj
Mobile: +91 7845139436
Email: ka.anantharaj@gmail.com
Profile Snapshot:
• Four Months of experience as a SEO, SMO and SMM Analyst
• Areas Of expertise: Search Engine Optimization (SEO), Support Search Engine
Marketing (SEM), Social Media Optimization (SMO), Web Analytics, Market
Research including online consumer behavior, understanding Search Engine
behaviors
• Gained extensive experience and understanding of Web Analytics (Click Tracks, Google
Analytics and etc.), Google Ad Words and Google AdSense for client accounts
• Persistent in keeping up to date on any SEO changes by Major Search Engines
• Passionate about incorporating visual elements to increase web traffic
• A fast learner, possessing the right blend of Analysis and technology skills
• Good people skills ability to communicate effectively and build long lasting/mutually
beneficial relationships
Education:
• MCA Master Of Computer Applications, B.S.Abdur Rahman University Chennai; 6.4%,
June 2014
• BCA Bachelor Of Computer Applications, Srinivasan College Of Arts and Science ,
Perambalur; 67%, 2011
• HSC, Govt Boys Higher Sec School, Veeraganur; 82%, April 2008
• SSC, Govt Boys Higher Sec School, Veeraganur; 52%, April 2006
Experience:
Genxlead – www.genxlead.com
Junior SEO Analyst [Feb 2015 – Till date]
Keywords [Tamil Cinema News, Kollywood Updates]
SEO Analyst (December 2011 – July 2012)
Responsible for complete SEO process (on & off page optimization)
• In order to track the dynamic site performance through Google Analytics and refer
internal data’s tracked by developers to compare and produce insights
• Determined the strategy and executed the tactics necessary to drive traffic to web
sites with the ultimate goal of delivering a positive ROI via conversions, leads, and
sales
• Trend Analysis and making new action plans for improving site traffics

2. • Coordinate with web designers and programmers to ensure that prototype
WebPages are search engine optimized
• Collaborating with web developers to enhance data collection methods. Extracting
and compiling online and offline data from Analytics and database to help the team
make more intelligent and data-driven decisions
• Modifications made to accommodate new search engine features and upgrades, also
changes made in accordance with analytical findings
• Keyword targeting plans are assessed and adjusted frequently
• Update backlinks (incoming links to the site) to maintain higher rankings
• Identifying the High potential and High/Medium/low Conversion keywords and
improve their Search Engine Ranking Position (SERP) to get more conversion and
traffics
• Reduced marketing spend from Pay Per Click, Banner Ads and Affiliate Marketing
Area of Interest:
• Organic Search Engine Optimization (SEO)
• Search Engine Marketing (SEM)
• Social Media Optimization (SMO)
• Campaign Management
• Online Data Research
• Web Analytics
• Search Engine friendly Web Design & Usability
Personal Particulars:
• Date of Birth: 07 December 1990
• Languages: English, Tamil
• Marital Status: Married
• Gender: Male
• Address: K.Anantharaj S/O S.Kannusammy,
Rayarpalayam Kattu Kottai,
Veeraganur PO,
Gangavalli TK,
Salem,
Pin 636116
Professional Skills:
Tools: Webmaster, Google Analytics, Google Sitemap & Good Keywords
Extra Skills:
HTML, CSS, Bootstrup