This document summarizes key points from several modules of a professional writing course. It outlines the primary purposes of persuasive messages which are to have the reader act and provide enough information for them to do so, as well as secondary purposes like building relationships. It defines different types of reports and what makes an effective purpose statement. Lastly, it provides tips for creating effective social media posts like using headlines, pictures and conversation while avoiding salesiness, and being a resource.

1. Final Course Reflection
Assignment
Professional Writing
William McClure

2. Module V

3. Module XII
• All pursuasive messages have several
purposes.
– Primary Purposes:
• To have the reader act.
• To provide enough information so the reader knows
what to do
• To overcome any objection that might prevent or delay
action

4. Module XII Cont.
• Secondary purposes:
– To build a good image of the writer.
– To build a good image of the writer's organization.
– To cement a good relationship between the writer
and dealer.
• Most common kinds of persuasive messages
include:
– Orders, collection letters, performance appraisals,
and letters of recommendation

5. Module XXI
• Report – Document that contains numerical
data
– Type of reports include:
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Formal reports
Informal reports
Information reports
Analytical reports
Recommendation reports

6. Module XXI Cont.
• A good purpose statement makes three things
clear:
– The organizational problem or conflict.
– The specific technical questions that must be
answered to solve the problem.
– The rhetorical purpose (to explain, to recommend,
to request, to propose) the report is designed to
achieve.

7. Module XXIII

8. Ways to Create Effective Social Media
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Do your research
Write a killer headline
Follow with a great opening
Eliminate fluff
Be conversational
Don’t be “salesy”
Stand by your opinions
Use pictures
Be a recourse
Keep trying

9. Utilization of Information
• Communication with others in the workplace
is vital.
– Learning the proper way to create reports,
persuasive messages, as well as memos and letter
is important because they’re skills we will use for
the rest of our professional lives.