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Technical Business Writing
Importance of Technical Business
Writing
Topics
 What is Technical / business writing
 Importance
2
• What memories do you have of writing?
• What made writing fun or frightening in the past?
• What have you been taught about writing? What?
• What voluntary writing have you done—journals,
poems, stories, essays? Has this writing been just for
you, or has some of it been shared or published?
• What do you see as your current strengths and
weaknesses in writing skills?
• What skills do you think you’ll need in the future?
• What kinds of writing do you expect to do after you
graduate?
Share Writing Experience
3
• Technical Writing is communication written for and
about business and industry
• Technical writing focuses on products and services
how to manufacture them, market them, manage
them, deliver them and use them
• Technical writing is composed primarily in the work
environment for supervisors, colleagues,
subordinates, vendors and customers
• As either a professional technical writer, an employee
at a company or a consumer you can expect to write
the following types of correspondence for the
following reasons
Technical Business Writing
4
Memo and email
To set meeting agendas and to ask and answer questions
Letters
To sell, complain, hire, fire, ask and answer questions
and explain the contents of attachments
Reports
To report on job related travel or incidents, to study
options and recommend action, to report on the progress
of ongoing projects and to document meeting minutes
Proposals
To highlight problems to suggest solutions and to
recommend action with estimated cost
Types of Technical Business Writing
5
Brochures
To sell and inform using six to eight panel foldouts
Newsletter
To report on corporate activities to both employees and
stakeholders
Fliers
To sell and inform using brief single sided documents
Resumes
To help you find a job
Websites
To sell and inform using multi screened, internet based
hypertext linked communication
Types of Technical Business Writing
6
Online help screens
To explain inform and define and using drop down
menus and pop ups
User manuals
To explain the steps in a procedure
Technical descriptions
To explain the parts of a mechanism, tool, piece of
equipment or product
Types of Technical Business Writing
7
Will I really have to write?
Yes. A lot.
Claims that people can get by without writing are flawed.
Claim 1: Secretaries will do all my writing.
Reality: Because of automation and restructuring,
secretaries and administrative assistants are likely
to handle complex tasks such as training, research, and
database management for several managers.
Managers are likely to take care of their own writing, data
entry, and phone calls.
Myths about on-the-job Writing
8
Claim 2: I’ll use form letters or templates when I need to
write.
Reality: A form letter is a prewritten fill-in-the-blank letter
designed to fit standard situations.
Using a form letter is OK if it’s a good letter. But form
letters cover only routine situations.
The higher you rise, the more frequently you’ll face
situations that aren’t routine and that demand creative
solutions.
Myths about on-the-job Writing
9
Claim 3: I’m being hired as an ____ [engineer/ software
developer /accountant] not a writer.
Reality: Almost every entry-level professional or
managerial job requires you to write e-mail
messages, speak to small groups, and write paper
documents.
People who do these things well are more likely to be
promoted beyond the entry level.
Myths about on-the-job Writing
10
Claim 4: I’ll just pick up the phone.
Reality: Important phone calls require follow-up letters,
memos, or e-mail messages.
People in organizations put things in writing to make
themselves visible, to create a record, to convey complex
data, to make things convenient for the reader, to save
money, and to convey their own messages more
effectively.
“If it isn’t in writing,” says a manager at one company,
“it didn’t happen.” Writing is an essential way to make
yourself visible, to let your accomplishments be known.
Myths about on-the-job Writing
11
The Importance of Communicating Effectively
Getting Jobs You Want
Effective communication will make it possible for you to
design a powerful résumé, compose a persuasive
application letter, interview with poise and confidence,
and get the job you want.
• Gaining Promotions
Moving ahead in your career depends on communicating
your technical competence to others and maintaining
effective relationships with them.
Importance
12
The Importance of Communicating Effectively
• Providing Leadership
Your ability to motivate and help others achieve rests on
your understanding of human nature and on mastering
communication skills.
Being Productive on the Job
Work performance is enhanced by your ability to
listen effectively, speak clearly, and write competently.
Importance
13
The Importance of Communicating Effectively
• Relating Positively to Others
Successful business and personal relationships depend
on mutual trust and respect; communicating ethically,
with concern and compassion, is essential.
• Assuring the Success of Your Organization
Your organization will succeed only if it has the support
of its constituencies—support that comes from
effectively communicating with customers or clients
about the organization’s products or services.
Importance
14
• Reflects Interpersonal Communication - revealing
something about yourself to your readers
• If you write well - telling that you can think logically
and communicate your thoughts clearly
• If you write poorly - give your readers a completely
different picture as a worker ( show your
incompetency)
Importance
15
• Time - In addition to serving valuable purpose in the
workplace, technical writing is important because it
requires time
• Across all professions, workers spend nearly one-
third of their time writing (31%)
• Money – Cost of Correspondence
• So it will help to manage both time and money
Importance
16
Topics
 Patterns of Business Communication
17
In an organization, send and receive messages
- both internal and external to the organizations
Some of these messages are formal; some are informal.
Some messages are work related; others are personal.
Pattern
18
Organizational communication can flow vertically,
horizontally, or through a network.
In vertical communication, messages flow upward or
downward along a path referred to as the “chain of
command.”
Internal Communication Pattern
19
Internal Communication Pattern
20
Reports and proposals commonly follow an upward path
Policy statements, plans, directives, and instructions
typically follow a downward path.
Horizontal message flow occurs between workers or units
of comparable status who need to share data or
coordinate efforts.
Internal Communication Pattern
21
Internal Communication Pattern
22
Network Communication
Information flows freely among those who have a link that
goes beyond the participants’ role or unit within the
organization.
Internal Communication Pattern
23
Network Communication
Members’ roles or status within the organization will
generally have the greatest influence in vertical
communication and the least influence in network
communication.
Example of a planned network is a team for project
Personal network – groups of friends, classmates etc.
Internal Communication Pattern
24
Communication can be formal or informal
FORMAL COMMUNICATION
Business related
It can be:
Written - (memo, report, policy) or
Oral - (speech, meeting)
Internal Communication Pattern
25
FORMAL COMMUNICATION
Most organizations keep written records of formal oral
communication— copies of speeches, minutes of
meetings.
Formal communication
• Is planned by the organization
• Flows in all directions
• Is essential for the effective operation of the business
Internal Communication Pattern
26
Informal communication
Sometimes referred to as a grapevine—consists of both
business-related and personal information.
Rumors about company expansion and discussion about
a popular TV show are two examples.
Most informal communication is oral, but widespread use
of e-mail has made informal written communication more
popular.
Internal Communication Pattern
27
Informal communication
Informal communication
• Is not planned by the organization
• Flows in all directions
• Develops and maintains positive human relationships
Internal Communication Pattern
28
Serial communication
Usually three individuals involved
In serial communication, messages are usually changed—
sometimes dramatically— as they are sent from one
member of the chain to another.
Because each sender may omit, modify, or add details to
the message as he or she relays it, special precautions
are necessary.
Internal Communication Pattern
29
Serial communication
Four techniques will assist in maintaining the accuracy of
and achieving understanding with serial communication:
Senders should Receivers should
• Keep the message simple • Take notes
• Request feedback • Repeat the message
Internal Communication Pattern
30
External Communication Patterns
External communication flows between a business
organization and the entities with which it interacts.
Companies have many external contacts such as
customers, suppliers, competitors, the media,
governmental agencies, and the general public.
External Communication Pattern
31
External Communication Patterns
Employees represent their organizations both on and off
the job; therefore, they should demonstrate good
communication skills in their professional and social
interactions.
Effective communication enhances both individual and
organizational success.
External Communication Pattern
32
33
THANK YOU

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TW Lec 1A.pptx

  • 1. Technical Business Writing Importance of Technical Business Writing
  • 2. Topics  What is Technical / business writing  Importance 2
  • 3. • What memories do you have of writing? • What made writing fun or frightening in the past? • What have you been taught about writing? What? • What voluntary writing have you done—journals, poems, stories, essays? Has this writing been just for you, or has some of it been shared or published? • What do you see as your current strengths and weaknesses in writing skills? • What skills do you think you’ll need in the future? • What kinds of writing do you expect to do after you graduate? Share Writing Experience 3
  • 4. • Technical Writing is communication written for and about business and industry • Technical writing focuses on products and services how to manufacture them, market them, manage them, deliver them and use them • Technical writing is composed primarily in the work environment for supervisors, colleagues, subordinates, vendors and customers • As either a professional technical writer, an employee at a company or a consumer you can expect to write the following types of correspondence for the following reasons Technical Business Writing 4
  • 5. Memo and email To set meeting agendas and to ask and answer questions Letters To sell, complain, hire, fire, ask and answer questions and explain the contents of attachments Reports To report on job related travel or incidents, to study options and recommend action, to report on the progress of ongoing projects and to document meeting minutes Proposals To highlight problems to suggest solutions and to recommend action with estimated cost Types of Technical Business Writing 5
  • 6. Brochures To sell and inform using six to eight panel foldouts Newsletter To report on corporate activities to both employees and stakeholders Fliers To sell and inform using brief single sided documents Resumes To help you find a job Websites To sell and inform using multi screened, internet based hypertext linked communication Types of Technical Business Writing 6
  • 7. Online help screens To explain inform and define and using drop down menus and pop ups User manuals To explain the steps in a procedure Technical descriptions To explain the parts of a mechanism, tool, piece of equipment or product Types of Technical Business Writing 7
  • 8. Will I really have to write? Yes. A lot. Claims that people can get by without writing are flawed. Claim 1: Secretaries will do all my writing. Reality: Because of automation and restructuring, secretaries and administrative assistants are likely to handle complex tasks such as training, research, and database management for several managers. Managers are likely to take care of their own writing, data entry, and phone calls. Myths about on-the-job Writing 8
  • 9. Claim 2: I’ll use form letters or templates when I need to write. Reality: A form letter is a prewritten fill-in-the-blank letter designed to fit standard situations. Using a form letter is OK if it’s a good letter. But form letters cover only routine situations. The higher you rise, the more frequently you’ll face situations that aren’t routine and that demand creative solutions. Myths about on-the-job Writing 9
  • 10. Claim 3: I’m being hired as an ____ [engineer/ software developer /accountant] not a writer. Reality: Almost every entry-level professional or managerial job requires you to write e-mail messages, speak to small groups, and write paper documents. People who do these things well are more likely to be promoted beyond the entry level. Myths about on-the-job Writing 10
  • 11. Claim 4: I’ll just pick up the phone. Reality: Important phone calls require follow-up letters, memos, or e-mail messages. People in organizations put things in writing to make themselves visible, to create a record, to convey complex data, to make things convenient for the reader, to save money, and to convey their own messages more effectively. “If it isn’t in writing,” says a manager at one company, “it didn’t happen.” Writing is an essential way to make yourself visible, to let your accomplishments be known. Myths about on-the-job Writing 11
  • 12. The Importance of Communicating Effectively Getting Jobs You Want Effective communication will make it possible for you to design a powerful résumé, compose a persuasive application letter, interview with poise and confidence, and get the job you want. • Gaining Promotions Moving ahead in your career depends on communicating your technical competence to others and maintaining effective relationships with them. Importance 12
  • 13. The Importance of Communicating Effectively • Providing Leadership Your ability to motivate and help others achieve rests on your understanding of human nature and on mastering communication skills. Being Productive on the Job Work performance is enhanced by your ability to listen effectively, speak clearly, and write competently. Importance 13
  • 14. The Importance of Communicating Effectively • Relating Positively to Others Successful business and personal relationships depend on mutual trust and respect; communicating ethically, with concern and compassion, is essential. • Assuring the Success of Your Organization Your organization will succeed only if it has the support of its constituencies—support that comes from effectively communicating with customers or clients about the organization’s products or services. Importance 14
  • 15. • Reflects Interpersonal Communication - revealing something about yourself to your readers • If you write well - telling that you can think logically and communicate your thoughts clearly • If you write poorly - give your readers a completely different picture as a worker ( show your incompetency) Importance 15
  • 16. • Time - In addition to serving valuable purpose in the workplace, technical writing is important because it requires time • Across all professions, workers spend nearly one- third of their time writing (31%) • Money – Cost of Correspondence • So it will help to manage both time and money Importance 16
  • 17. Topics  Patterns of Business Communication 17
  • 18. In an organization, send and receive messages - both internal and external to the organizations Some of these messages are formal; some are informal. Some messages are work related; others are personal. Pattern 18
  • 19. Organizational communication can flow vertically, horizontally, or through a network. In vertical communication, messages flow upward or downward along a path referred to as the “chain of command.” Internal Communication Pattern 19
  • 21. Reports and proposals commonly follow an upward path Policy statements, plans, directives, and instructions typically follow a downward path. Horizontal message flow occurs between workers or units of comparable status who need to share data or coordinate efforts. Internal Communication Pattern 21
  • 23. Network Communication Information flows freely among those who have a link that goes beyond the participants’ role or unit within the organization. Internal Communication Pattern 23
  • 24. Network Communication Members’ roles or status within the organization will generally have the greatest influence in vertical communication and the least influence in network communication. Example of a planned network is a team for project Personal network – groups of friends, classmates etc. Internal Communication Pattern 24
  • 25. Communication can be formal or informal FORMAL COMMUNICATION Business related It can be: Written - (memo, report, policy) or Oral - (speech, meeting) Internal Communication Pattern 25
  • 26. FORMAL COMMUNICATION Most organizations keep written records of formal oral communication— copies of speeches, minutes of meetings. Formal communication • Is planned by the organization • Flows in all directions • Is essential for the effective operation of the business Internal Communication Pattern 26
  • 27. Informal communication Sometimes referred to as a grapevine—consists of both business-related and personal information. Rumors about company expansion and discussion about a popular TV show are two examples. Most informal communication is oral, but widespread use of e-mail has made informal written communication more popular. Internal Communication Pattern 27
  • 28. Informal communication Informal communication • Is not planned by the organization • Flows in all directions • Develops and maintains positive human relationships Internal Communication Pattern 28
  • 29. Serial communication Usually three individuals involved In serial communication, messages are usually changed— sometimes dramatically— as they are sent from one member of the chain to another. Because each sender may omit, modify, or add details to the message as he or she relays it, special precautions are necessary. Internal Communication Pattern 29
  • 30. Serial communication Four techniques will assist in maintaining the accuracy of and achieving understanding with serial communication: Senders should Receivers should • Keep the message simple • Take notes • Request feedback • Repeat the message Internal Communication Pattern 30
  • 31. External Communication Patterns External communication flows between a business organization and the entities with which it interacts. Companies have many external contacts such as customers, suppliers, competitors, the media, governmental agencies, and the general public. External Communication Pattern 31
  • 32. External Communication Patterns Employees represent their organizations both on and off the job; therefore, they should demonstrate good communication skills in their professional and social interactions. Effective communication enhances both individual and organizational success. External Communication Pattern 32