The document discusses the history of presentation software, with the first program being VCN ExecuVision in 1983. Microsoft PowerPoint was then developed in 1987 and has become the most popular presentation software. The document outlines presentation rules like Kawasaki's 10/20/30 rule to help presenters structure their presentations to be concise and deliver information in a clear, professional manner. It uses Steve Jobs' iconic iPhone presentation as an example of how to engage an audience through a minimalist presentation with few words and images per slide.

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The New Age of Presentation with Media

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The world was first introduced to
computer presentations back in the 1970s.

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•VCN ExecuVision was the first
presentation program that was developed
for personal computer.
•It was introduced in 1983.
Vcn Execuvision by Lambert M. Surhone, Mariam T. Tennoe, Susan F. Henssonow

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VCN ExecuVision 1.0
https://winworldpc.com/product/vcn-execuvision/10

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Microsoft PowerPoint was
developed on April 20, 1987.

6. https://www.bbc.com/news/technology-19042236
PowerPoint Version 1.0 in 1987.
Lens Louis FA27 Graphic Design

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“Microsoft PowerPoint has
emerged as the most popular
digital presentation software”.
https://journals.lww.com/plasreconsurg/Abstract/2001/08000/The_Power_of_PowerPoint.30.aspx

8. https://www.microsoft.com/en-us/microsoft-365/powerpoint
The Modern Version of PowerPoint
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“PowerPoint offers many advanced
options that can be used to create more
interactive and professional presentations
for lectures and education”.
https://journals.lww.com/plasreconsurg/Abstract/2001/08000/The_Power_of_PowerPoint.30.aspx

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In most careers in business, industry,
and other professions, PowerPoint
presentation is the norm in delivering
information.

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PowerPoint rules, such as, 5/5/5,
10/20/30, and 2/4/8 have been
established in order to deliver
information in a professional manner.

12. Kawasaki’s 10/20/30 Rule
Lens Louis FA27 Graphic Design

13. “The Kawasaki’s rule is applicable for
any presentation to reach agreement:
for example, raising capital, making a
sale, forming a partnership, etc”.
https://guykawasaki.com/the_102030_rule/
Lens Louis FA27 Graphic Design

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The Kawasaki’s rule teaches presenter to
be simple and concise.

15. For example, Steve Jobs did a perfect
presentation introducing the iPhone. He
was very engaging, enthusiastic and
passionate.
Lens Louis FA27 Graphic Design

16. “Through the entire PowerPoint, not once
did Jobs read from a teleprompter or
notecards. He internalized the entire
PowerPoint”.
https://www.forbes.com/sites/carminegallo/2012/10/04/11-presentation-lessons-you-can-still-learn-from-steve-
jobs/#12245101dde3
Lens Louis FA27 Graphic Design

17. “In the first three minutes of Steve Jobs’
iPhone presentation, he uses a grand total
of nineteen words & distributed across
twelve slides”
https://www.forbes.com/sites/carminegallo/2012/10/04/11-presentation-lessons-you-can-still-learn-from-steve-
jobs/#12245101dde3
Lens Louis FA27 Graphic Design

18. Steve Jobs proclaimed “Apple reinvents
the phone” as the headline.
Lens Louis FA27 Graphic Design

19. Steve Jobs' presentations was a success
because he knew exactly what the
audience need and he delivered it.
Lens Louis FA27 Graphic Design

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In addition, new presentation software has
become more flexible over the years.
https://visme.co/blog/wp-content/uploads/2018/02/Visme-presentation-software-logos-1024x553.jpg

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More recent versions of PowerPoint allow
more creative freedom in designing slides.
However, design must be carried in a
professional manner.

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If these rules are followed, people
will deliver information in a much
professional way.