The document discusses the history and influence of African art and culture on fashion design. It notes that while African cultures were not initially represented by luxury brands, artists and designers like Yves Saint Laurent incorporated African motifs and designs in their influential 1960s and 1970s collections. More recently, modern fashion brands and contemporary art have continued to draw inspiration from traditional African patterns, textiles, and sculptures. The integration of African heritage in high fashion has helped bring attention to social issues in Africa. Looking forward, fashion could have even greater impact by more directly including political and social change messages.

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In the Age of Fashion Design with Traditional Art

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The origin of fashion dates as far back as 1826.
Charles Frederick Worth is accepted to be the main
style fashioner of the world, from 1826 to 1895.

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Fashion has been given a stage in spaces
where art is generally showcased.

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Fashion Design is use as an artefact of culture
which shows social narratives.

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Past of the Fashion World :
In the upcoming stages of fashion, African cultures
rarely represented by luxury brands. However, few
artists made it their mission to incorporate African
culture in their designs.

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Yves Saint Laurent showed his iconic 1967 “African”
collection, fashion designers have repeatedly tapped
the heritage of Africa in search of inspiration.
https://www.nytimes.com/2011/12/08/fashion/africas-new-fashion-influence.html
For Example,

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Yves Saint Lauren’s Collab with African Safari Design
https://www.nytimes.com/2011/12/08/fashion/africas-new-fashion-influence.html

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https://www.tandfonline.com/doi/abs/10.2752/175174109X414277?src=recsys
The work of […] Jean Paul Gaultier reveals African motifs
and ideas have inspired their designs.
Also,

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https://www.vogue.com/fashion-shows/spring-2005-couture/jean-paul-gaultier/slideshow/collection#30
Jean Paul Gautier 2005 Fashion Show Collab with African Art and Culture

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In modern days, contemporary fashion incorporates
cultural components from African Heritage.

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Modern Fashion Brand infuses African Culture.
https://www.nytimes.com/2019/09/05/arts/design/black-vanguard-photography-antwaun-sargent.html

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Contemporary Art and Fashion
https://www.nytimes.com/2019/09/05/arts/design/black-vanguard-photography-antwaun-sargent.html

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https://qz.com/africa/1314706/african-fashion-sold-online-is-attracting-more-customers-to-create-a-sustainable-industry/

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https://www.cosmopolitan.co.za/style/how-african-fashion-inspired-big-designers/
Traditional African patterns

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https://www.cosmopolitan.co.za/style/how-african-fashion-inspired-big-designers/
Modern Fashion Design with traditional African pattern

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African sculpture became a powerful influence
among European artists who formed an avant-garde
in the development of modern art.
https://www.metmuseum.org/toah/hd/aima/hd_aima.htm

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https://www.nytimes.com/2019/09/05/arts/design/black-vanguard-photography-antwaun-sargent.html

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“[African art]…manifest in monuments and public
buildings, [fashion], which create a sense of
continuity between the past and the present”.
https://www.tandfonline.com/doi/abs/10.1080/03057070600995681

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Luxurious brand implemented programs to raise
awareness for social change. Example Gucci found
Chime to Change, "working to promote education,
health and justice”.
https://www.cnn.com/2013/06/01/europe/gallery/sound-of-change-concert/index.html

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In the future, it would be more influential for
fashion designer to include political messages
in their work to promote social change.