This document discusses strategies for effectively communicating with tribal communities. It notes that tribal communities live differently than urban populations and communicate using local dialects and symbols. When developing messages, communicators should use the local dialect, with a translator if needed, and ensure the message is understood clearly. The social background, traditions, culture, and lifestyle of the tribal audience must also be understood. The content of messages should be related to government welfare schemes, health awareness, or local community programs. Effective communication involves making the audience feel comfortable first, then explaining content simply with examples, repetition of key points, and feedback. Brochures and pamphlets in local languages with pictures should supplement verbal messages.

1. TRIBALS COMMUNICATION
BA-JMC (IV Semester)

2. TARGET AUDIENCE
• When we take the tribals community for our
communication. Apparently the tribals living close to
the forest areas and away from the urban land, their
lifestyle also becomes an important factor for the
communication.
• Their day-to-day activities and means of livelihood
are different than what urban population have.
• Hence in communication the symbols, to be used in
communication, would also have to be from tribals
community.

3. Language/ Dialect
• A) Since tribals are not conversant with Hindi
or any other main languages, the message
would have to be given in local dialect.
• B) For this a local resource person may come
handy to act as mediator, who must know
Hindi or English along with the local dialect
• C) The communicator would have to make
sure that his message is being received
correctly and smootly without any hindrance.

4. SOCIAL BACKGROUND
• A) Before communicating anything to the
target audience (here it is tribal population)
the social background of the audience must
be known to the communicator.
• B) The financial condition and life-style of the
audience also must be known.
• C) The tradition and culture value system of
the audience is equaly important as well.

5. CONTENT
• The content might be any government
scheme meant for the welfare of the target
audience.
• It might also be related to the awareness
camp of health, election, or any particular
programme, to be held in the village
• it might be related to the Gram Sabha to
be held in local panchayat

6. METHODOLOGY
• First and foremost thing is to make the
target audience feel at ease with some light
and interesting talks, which might be any local
story .
• Then the content should be expained in
the easiest manner, with some funny
incidents, to be incorporated in between. In
order to avoid the monotony.

7. REPETITION
• A) Once the content is completed, the
important points of the entire topic should be
repeated in brief.
• B) This can be shortlisted as the take-home
points also. To ensure that these points have
been understood thoroughly by the audience,
randon questions and feedback can be taken
from among the audience.

8. BROCHURES/ PAMPHLETS
• = Before the commencement of the session,
the audience must be distributed brochures
and pamphlets, related to the content.
• = The brochures and pamphlets should
contain more pictures and the text matter
should be written only to support the picure.
• = The text should be preferably written in
local language/ dialect

9. CONCLUSION
• ++ At the end of session the audience should
be given some motivational tips, so that they
can remember the content and think over it
after going back to their home.
• ++ A feedback process should also be
conducted in written or verbal form, to
fathom , as to whether the entire process was
fruitful or it needs some impovement or the
future.

10. THANK YOU