This document discusses the use of digital technology in planning, producing, and editing a media project. During planning, the team analyzed other advertisements using iMacs, iPhones, a digital projector, and YouTube to view details and stream trailers. An iPhone and Sony digital video camera were used for production due to their compact size and high video quality. Photoshop and iMovie were used in post-production; Photoshop to create graphics and iMovie to edit sound, cut scenes precisely, and add transitions between shots like dissolves and fades. Digital tools provided accessibility and allowed for iterative improvements during each stage of the project.