Product managers and product owners can engage and motivate their teams to delight customers - or they can distract and dishearten their teams. Ron Lichty has been a product manager, a CTO, and a VP leading both development organizations and product teams. As a development leader, he regards product managers who "get it" as key partners. Here are 16 ways to engage and motivate product teams - and together delight customers! BIo: Ron Lichty has, for 30-plus years, championed delighting customers. He believes that strong product/engineering collaboration is essential to achieving that goal. Ron co-authored the Addison-Wesley book Managing the Unmanageable: Rules, Tools, and Insights for Managing Software People and Teams (http://www.ManagingTheUnmanageable.net) and annually coauthors the Study of Product Team Performance (http://www.ronlichty.com/study.html). Ron spent seven years as a programmer, two years as a product manager, and 25 years managing product and development organizations at all levels - to VP of engineering, VP of product and CTO - at companies ranging in size from tiny startups to Charles Schwab, Stanford and Apple. He now consults across that realm, taking on fractional interim VP Engineering and acting CTO roles; training teams in agile; training managers in managing software people and teams; and coaching development teams and executives in making software development hum. (http://www.ronlichty.com) Ron has long been a popular speaker at product, development and agile meetups and conferences.