The document analyzes the market for products that help treat ADD/ADHD, including current solutions like medication, behavior therapy, and neurofeedback training. It identifies a need for more effective and affordable solutions, especially for children and lower-income families. The document then proposes a new game-based neurofeedback product called Focus 1 that could help children with ADD/ADHD improve focus and concentration through an engaging and fun experience.
This document provides an integrated communications strategy proposal from Canopy House for Brain Balance Achievement Centers. The proposal includes a situation analysis, strategic research on the competition and key challenges, creative campaign concepts including print, radio, television, and digital tactics, and a social media strategy. The overall goal is to raise awareness of Brain Balance and increase enrollment by focusing on public relations, introducing a Brain Balance App for at-home investment, and refocusing media to better target parents of children with learning and behavioral disorders.
The document outlines Public Health England's strategic marketing priorities and approach for 2014-2017. It discusses focusing marketing efforts locally, through partnerships, and ensuring activities are evidence-based and transparent. It also describes developing "on demand" digital public health products and allocating spending based on a new model that scores health topics on several impact factors. The approach will organize activities by lifestage, integrating with screening programs, and potentially restructuring some brands under a single national brand.
Clasificación de los números reales Álgebra básicaFernanda Méndez
Este documento describe la clasificación de los números reales. Explica que los números reales forman un conjunto infinito que incluye números enteros, fracciones, decimales y números especiales como π. Los números reales se pueden representar en una recta numérica donde los positivos están a la derecha de cero y los negativos a la izquierda. También clasifica los números reales como racionales, que pueden expresarse como fracciones, e irracionales, que no pueden.
Este documento describe la configuración de grupos cooperativos de estudiantes para un curso. El profesor formará 7 grupos heterogéneos de 4 estudiantes cada uno, excepto dos grupos de 3 estudiantes. Los estudiantes serán asignados a los grupos teniendo en cuenta su rendimiento académico, actitud cooperativa, habilidades sociales y género. Los grupos permanecerán intactos durante todo el trimestre. El profesor también describe la disposición física de los grupos en el aula, orientados hacia la pizarra en
This transcript summary provides information about Steven J. Brown's academic record:
- Steven earned a Bachelor of Science degree in Mechanical Engineering from Montana Tech in 2011. The transcript lists the courses he completed at Montana Tech as well as transfer credits from Montana State University-Billings.
- The transcript shows Steven's term-by-term coursework, grades, credits, grade points, and cumulative academic information from 2002 to 2011 when he completed his degree requirements.
- Steven maintained good academic standing throughout his undergraduate career, earning a final cumulative GPA of 3.09.
Creative Ways to Protect Brant County's Farmland and Natural Heritage – Ella ...janeandjury
A Pecha Kucha style presentation on preserving Brant County farmland. Delivered by Ella Haley and Richard Tunstall at Paris Lectures on October 18, 2016.
El documento describe la Organización de Estados Iberoamericanos (OEI) y los Institutos de Desarrollo e Innovación de la Educación (IDIEs), incluyendo el IDIE sobre Inmigración en España. Explica que el IDIE en España se especializa en la integración educativa de la población inmigrante, particularmente los latinoamericanos, y desarrolla proyectos de investigación, políticas y apoyo técnico relacionados a este tema. También resume algunos hallazgos clave sobre la acogida e inte
This document provides an integrated communications strategy proposal from Canopy House for Brain Balance Achievement Centers. The proposal includes a situation analysis, strategic research on the competition and key challenges, creative campaign concepts including print, radio, television, and digital tactics, and a social media strategy. The overall goal is to raise awareness of Brain Balance and increase enrollment by focusing on public relations, introducing a Brain Balance App for at-home investment, and refocusing media to better target parents of children with learning and behavioral disorders.
The document outlines Public Health England's strategic marketing priorities and approach for 2014-2017. It discusses focusing marketing efforts locally, through partnerships, and ensuring activities are evidence-based and transparent. It also describes developing "on demand" digital public health products and allocating spending based on a new model that scores health topics on several impact factors. The approach will organize activities by lifestage, integrating with screening programs, and potentially restructuring some brands under a single national brand.
Clasificación de los números reales Álgebra básicaFernanda Méndez
Este documento describe la clasificación de los números reales. Explica que los números reales forman un conjunto infinito que incluye números enteros, fracciones, decimales y números especiales como π. Los números reales se pueden representar en una recta numérica donde los positivos están a la derecha de cero y los negativos a la izquierda. También clasifica los números reales como racionales, que pueden expresarse como fracciones, e irracionales, que no pueden.
Este documento describe la configuración de grupos cooperativos de estudiantes para un curso. El profesor formará 7 grupos heterogéneos de 4 estudiantes cada uno, excepto dos grupos de 3 estudiantes. Los estudiantes serán asignados a los grupos teniendo en cuenta su rendimiento académico, actitud cooperativa, habilidades sociales y género. Los grupos permanecerán intactos durante todo el trimestre. El profesor también describe la disposición física de los grupos en el aula, orientados hacia la pizarra en
This transcript summary provides information about Steven J. Brown's academic record:
- Steven earned a Bachelor of Science degree in Mechanical Engineering from Montana Tech in 2011. The transcript lists the courses he completed at Montana Tech as well as transfer credits from Montana State University-Billings.
- The transcript shows Steven's term-by-term coursework, grades, credits, grade points, and cumulative academic information from 2002 to 2011 when he completed his degree requirements.
- Steven maintained good academic standing throughout his undergraduate career, earning a final cumulative GPA of 3.09.
Creative Ways to Protect Brant County's Farmland and Natural Heritage – Ella ...janeandjury
A Pecha Kucha style presentation on preserving Brant County farmland. Delivered by Ella Haley and Richard Tunstall at Paris Lectures on October 18, 2016.
El documento describe la Organización de Estados Iberoamericanos (OEI) y los Institutos de Desarrollo e Innovación de la Educación (IDIEs), incluyendo el IDIE sobre Inmigración en España. Explica que el IDIE en España se especializa en la integración educativa de la población inmigrante, particularmente los latinoamericanos, y desarrolla proyectos de investigación, políticas y apoyo técnico relacionados a este tema. También resume algunos hallazgos clave sobre la acogida e inte
El merengue es un género musical bailable originado en la República Dominicana a finales del siglo XIX. Es muy popular en Hispanoamérica, donde es considerado, junto con la salsa, como uno de los grandes géneros musicales bailables que distinguen el gentilicio latinoamericano.
Sistem Kontrol dan Monitor Kebakaran di Lahan Gambut (SIKOMO) membahas rancangan sistem untuk memantau dan memadamkan kebakaran lahan gambut secara otomatis. SIKOMO akan mendeteksi asap dan suhu tinggi untuk mendeteksi kebakaran, lalu secara otomatis akan mengaktifkan sprinkler dan pompa air untuk memadamkan api. Slide presentasi ini membahas definisi kebutuhan, rancangan konsep, rancangan fungsional, rancangan detail, dan pengujian sist
The document discusses the role of music in people's lives and bringing them together. It emphasizes dedicating time to achieve one's vision through education, teamwork, and overcoming mistakes. The focus is on creating and managing artistic talent, with the goal of helping artists succeed through understanding both the creative and business sides of their work. The overall message is that the author's role is supporting artists in achieving their dreams and goals.
El documento describe la Organización de Estados Iberoamericanos (OEI) y los Institutos de Desarrollo e Innovación de la Educación (IDIEs), incluyendo el IDIE sobre Inmigración en España. Explica que el IDIE en España se especializa en la integración educativa de la población inmigrante, particularmente los latinoamericanos, y desarrolla proyectos de investigación, políticas y apoyo técnico relacionados a este tema. También resume algunos hallazgos clave sobre la acogida e inte
This document provides information about Alaska cruises, including details about geography, popular ports of call, seasonal considerations, and cruise lines. Some of the key ports mentioned are Juneau, Ketchikan, Seward, and Anchorage, which offer museums, cultural activities, parks, and wildlife viewing. Weather and prices vary by month, with July and August generally being the most expensive and popular times to cruise in Alaska due to warmer temperatures and extended daylight.
My Musical Journey & Vision – Alison Adamjaneandjury
A Pecha Kucha style presentation on the speaker's personal history with music and how she believes it can change the world. Delivered by Alison Adam at Paris Lectures on October 18, 2016.
BCAeronautics, LLC petitions the FAA for an exemption from various regulations to allow for commercial small unmanned aircraft systems (sUAS) operations in the US and internationally. Specifically, BCAeronautics requests relief from regulations regarding airworthiness certification, aircraft marking, pilot certification, maintenance, and operation requirements to enable services like aerial data collection, research, inspections, and film production using sUAS weighing less than 37 pounds at altitudes up to 400 feet and within visual line of sight. If granted, the exemption would permit BCAeronautics to provide sUAS services domestically to customers across various industries and internationally to support disaster response and development needs.
El documento describe la Organización de Estados Iberoamericanos (OEI) y los Institutos de Desarrollo e Innovación de la Educación (IDIEs), incluyendo el IDIE sobre Inmigración en España. Explica que el IDIE en España se especializa en la integración educativa de la población inmigrante, particularmente los latinoamericanos, y desarrolla proyectos de investigación, políticas y apoyo técnico relacionados a este tema. También resume algunos hallazgos clave sobre la acogida e inte
ADHD+ (ADHD Plus) is an Interactive, Informative and Diagnostic Assistant System for Attention Deficit / Hyper activity Disorder through several platforms.
ADHD+ Distribution Strategy (Technology Entrepreneurship, Stanford University)Esfandiar Khaleghi
ADHD+ (ADHD Plus) is an Interactive, Informative and Diagnostic Assistant System for Attention Deficit / Hyper activity Disorder through several platforms.
ADHD+ Revenue Model (Technology Entrepreneurship, Stanford University)Esfandiar Khaleghi
ADHD+ (ADHD Plus) is an Interactive, Informative and Diagnostic Assistant System for Attention Deficit / Hyper activity Disorder through several platforms.
Explains about what is KidNurture and how it brings all stakeholders in child care on one platform. For more information visit: http://www.transformhealth-it.org
The Challenges of Creating Mobile Games for Regulated Health SituationsSeriousGamesAssoc
For the past several years, game and media producer Beth Rogozinski has turned her attention to making games for mental and behavioral health – some of which have been submitted to the FDA to be regulated as a Class Two medical devices and are available only with a prescription. These games are based on clinical data and random control trials – making the process of developing fun and engaging games even more challenging. Add to that the FDA oversight and rigorous testing and QA specifications and game making becomes serious business indeed. But well worth it. Outcomes with these games and apps can far exceed treatment as usual and for mental and behavioral health patients these games can provide the privacy, dignity and access that they’re never before had.
The Edge Foundation is a nonprofit organization that helps students with ADHD realize their full potential through personal coaching. It trains life coaches in ADHD management techniques and matches students with coaches. The foundation was created after the founder and his children were diagnosed with ADHD and found coaching to be most beneficial for managing it. Coaching helps students develop strategies for academic and social challenges related to ADHD.
HCLT Case Study: Gamification in Chronic Disease (ADHD) Treatment HCL Technologies
The document discusses using gamification to treat chronic diseases like Attention Deficit Hyperactivity Disorder (ADHD). It notes that around 40% of the US population has a chronic illness, which costs around $3 trillion annually to manage. Gamification concepts from video games are being applied to healthcare to build positive outcomes. For ADHD treatment, gamification and digital games can decrease treatment time and reduce medicine needs when combined with mobile technology. Gamification is relevant for patients, parents/caregivers, physicians, and pharmaceutical companies in managing ADHD.
Autism is a disorder characterized by difficulties with social interaction and communication. According to the CDC, autism now affects 1 in 68 children. This increasing prevalence makes autism an important issue for organizations, job seekers, and society. For organizations, hiring individuals with autism can boost their public image. Job seekers interested in autism-related fields have growing opportunities in research, education, and advocacy. Understanding autism allows us all to be more supportive of individuals on the autism spectrum and their families.
Young Lions Czechia
Creative Competitions & Unique Training Programme
MEDIA | DIGITAL | PR | PRINT | MARKETING
The young professionals go head-to-head and compete against the clock to be crowned the Young Lions champions.
It takes only 24 hours from a brief to the outcome. Each team has two members from agencies, client organisations or freelancers.
Young Lions develop ambition and the ability to create excellent communications solutions.
We can call them the national championship for brand communication professionals aged 31 or under*.
They provide a unique opportunity to develop creative and personal excellence.
COMPETITIONS
The only platform where young professionals can find out how good they are compared to their peers.
Coveted award closely watched by the whole industry.
Success accelerates career development.
Develop a healthy ambition.
TRAINING PROGRAMME
Powerful learning through experience by working under time pressure.
Provides invaluable group and individual feedback sessions.
Develops competencies in communication, cooperation, problem-solving, decision-making, getting things done, pitching, and presenting.
Enhances ability to create excellent solutions.
www.younglions.cz
ADHD+ is an interactive, informative and diagnostic assistant system for Attention Deficit/Hyperactivity Disorder (ADHD) created by Ladan Jalali and Esfandiar Khaleghi. It provides information about ADHD, allows users to take diagnostic tests, and refers users to nearby medical centers. The system's customers include patients, parents, teachers, and medical professionals. It aims to help diagnose ADHD more easily and at a lower cost than visiting a specialist.
This document provides an overview of attention deficit hyperactivity disorder (ADHD), including myths and facts about the condition, potential causes, diagnosis criteria, impacts at different life stages, epidemiology, classification, treatment options, and ongoing research studies. It defines ADHD and distinguishes it from related conditions. Key points include that ADHD is a neurodevelopmental disorder with genetic and environmental contributors, it can be diagnosed based on DSM-IV criteria of inattentive and hyperactive behaviors, and treatment often involves medication and behavioral therapies to reduce symptoms and improve functioning.
El merengue es un género musical bailable originado en la República Dominicana a finales del siglo XIX. Es muy popular en Hispanoamérica, donde es considerado, junto con la salsa, como uno de los grandes géneros musicales bailables que distinguen el gentilicio latinoamericano.
Sistem Kontrol dan Monitor Kebakaran di Lahan Gambut (SIKOMO) membahas rancangan sistem untuk memantau dan memadamkan kebakaran lahan gambut secara otomatis. SIKOMO akan mendeteksi asap dan suhu tinggi untuk mendeteksi kebakaran, lalu secara otomatis akan mengaktifkan sprinkler dan pompa air untuk memadamkan api. Slide presentasi ini membahas definisi kebutuhan, rancangan konsep, rancangan fungsional, rancangan detail, dan pengujian sist
The document discusses the role of music in people's lives and bringing them together. It emphasizes dedicating time to achieve one's vision through education, teamwork, and overcoming mistakes. The focus is on creating and managing artistic talent, with the goal of helping artists succeed through understanding both the creative and business sides of their work. The overall message is that the author's role is supporting artists in achieving their dreams and goals.
El documento describe la Organización de Estados Iberoamericanos (OEI) y los Institutos de Desarrollo e Innovación de la Educación (IDIEs), incluyendo el IDIE sobre Inmigración en España. Explica que el IDIE en España se especializa en la integración educativa de la población inmigrante, particularmente los latinoamericanos, y desarrolla proyectos de investigación, políticas y apoyo técnico relacionados a este tema. También resume algunos hallazgos clave sobre la acogida e inte
This document provides information about Alaska cruises, including details about geography, popular ports of call, seasonal considerations, and cruise lines. Some of the key ports mentioned are Juneau, Ketchikan, Seward, and Anchorage, which offer museums, cultural activities, parks, and wildlife viewing. Weather and prices vary by month, with July and August generally being the most expensive and popular times to cruise in Alaska due to warmer temperatures and extended daylight.
My Musical Journey & Vision – Alison Adamjaneandjury
A Pecha Kucha style presentation on the speaker's personal history with music and how she believes it can change the world. Delivered by Alison Adam at Paris Lectures on October 18, 2016.
BCAeronautics, LLC petitions the FAA for an exemption from various regulations to allow for commercial small unmanned aircraft systems (sUAS) operations in the US and internationally. Specifically, BCAeronautics requests relief from regulations regarding airworthiness certification, aircraft marking, pilot certification, maintenance, and operation requirements to enable services like aerial data collection, research, inspections, and film production using sUAS weighing less than 37 pounds at altitudes up to 400 feet and within visual line of sight. If granted, the exemption would permit BCAeronautics to provide sUAS services domestically to customers across various industries and internationally to support disaster response and development needs.
El documento describe la Organización de Estados Iberoamericanos (OEI) y los Institutos de Desarrollo e Innovación de la Educación (IDIEs), incluyendo el IDIE sobre Inmigración en España. Explica que el IDIE en España se especializa en la integración educativa de la población inmigrante, particularmente los latinoamericanos, y desarrolla proyectos de investigación, políticas y apoyo técnico relacionados a este tema. También resume algunos hallazgos clave sobre la acogida e inte
ADHD+ (ADHD Plus) is an Interactive, Informative and Diagnostic Assistant System for Attention Deficit / Hyper activity Disorder through several platforms.
ADHD+ Distribution Strategy (Technology Entrepreneurship, Stanford University)Esfandiar Khaleghi
ADHD+ (ADHD Plus) is an Interactive, Informative and Diagnostic Assistant System for Attention Deficit / Hyper activity Disorder through several platforms.
ADHD+ Revenue Model (Technology Entrepreneurship, Stanford University)Esfandiar Khaleghi
ADHD+ (ADHD Plus) is an Interactive, Informative and Diagnostic Assistant System for Attention Deficit / Hyper activity Disorder through several platforms.
Explains about what is KidNurture and how it brings all stakeholders in child care on one platform. For more information visit: http://www.transformhealth-it.org
The Challenges of Creating Mobile Games for Regulated Health SituationsSeriousGamesAssoc
For the past several years, game and media producer Beth Rogozinski has turned her attention to making games for mental and behavioral health – some of which have been submitted to the FDA to be regulated as a Class Two medical devices and are available only with a prescription. These games are based on clinical data and random control trials – making the process of developing fun and engaging games even more challenging. Add to that the FDA oversight and rigorous testing and QA specifications and game making becomes serious business indeed. But well worth it. Outcomes with these games and apps can far exceed treatment as usual and for mental and behavioral health patients these games can provide the privacy, dignity and access that they’re never before had.
The Edge Foundation is a nonprofit organization that helps students with ADHD realize their full potential through personal coaching. It trains life coaches in ADHD management techniques and matches students with coaches. The foundation was created after the founder and his children were diagnosed with ADHD and found coaching to be most beneficial for managing it. Coaching helps students develop strategies for academic and social challenges related to ADHD.
HCLT Case Study: Gamification in Chronic Disease (ADHD) Treatment HCL Technologies
The document discusses using gamification to treat chronic diseases like Attention Deficit Hyperactivity Disorder (ADHD). It notes that around 40% of the US population has a chronic illness, which costs around $3 trillion annually to manage. Gamification concepts from video games are being applied to healthcare to build positive outcomes. For ADHD treatment, gamification and digital games can decrease treatment time and reduce medicine needs when combined with mobile technology. Gamification is relevant for patients, parents/caregivers, physicians, and pharmaceutical companies in managing ADHD.
Autism is a disorder characterized by difficulties with social interaction and communication. According to the CDC, autism now affects 1 in 68 children. This increasing prevalence makes autism an important issue for organizations, job seekers, and society. For organizations, hiring individuals with autism can boost their public image. Job seekers interested in autism-related fields have growing opportunities in research, education, and advocacy. Understanding autism allows us all to be more supportive of individuals on the autism spectrum and their families.
Young Lions Czechia
Creative Competitions & Unique Training Programme
MEDIA | DIGITAL | PR | PRINT | MARKETING
The young professionals go head-to-head and compete against the clock to be crowned the Young Lions champions.
It takes only 24 hours from a brief to the outcome. Each team has two members from agencies, client organisations or freelancers.
Young Lions develop ambition and the ability to create excellent communications solutions.
We can call them the national championship for brand communication professionals aged 31 or under*.
They provide a unique opportunity to develop creative and personal excellence.
COMPETITIONS
The only platform where young professionals can find out how good they are compared to their peers.
Coveted award closely watched by the whole industry.
Success accelerates career development.
Develop a healthy ambition.
TRAINING PROGRAMME
Powerful learning through experience by working under time pressure.
Provides invaluable group and individual feedback sessions.
Develops competencies in communication, cooperation, problem-solving, decision-making, getting things done, pitching, and presenting.
Enhances ability to create excellent solutions.
www.younglions.cz
ADHD+ is an interactive, informative and diagnostic assistant system for Attention Deficit/Hyperactivity Disorder (ADHD) created by Ladan Jalali and Esfandiar Khaleghi. It provides information about ADHD, allows users to take diagnostic tests, and refers users to nearby medical centers. The system's customers include patients, parents, teachers, and medical professionals. It aims to help diagnose ADHD more easily and at a lower cost than visiting a specialist.
This document provides an overview of attention deficit hyperactivity disorder (ADHD), including myths and facts about the condition, potential causes, diagnosis criteria, impacts at different life stages, epidemiology, classification, treatment options, and ongoing research studies. It defines ADHD and distinguishes it from related conditions. Key points include that ADHD is a neurodevelopmental disorder with genetic and environmental contributors, it can be diagnosed based on DSM-IV criteria of inattentive and hyperactive behaviors, and treatment often involves medication and behavioral therapies to reduce symptoms and improve functioning.
22 Buerano Karla Kristine Marketing PlanKai Buerano
1. Step Up's primary target market is children with developmental disabilities who need interventions to achieve independence.
2. The clinic has competitors like Medical City and St. Luke's but positions itself as the only pediatric clinic that offers an inviting play area and easy access to other services.
3. Step Up aims to gain market share in Metro Manila and Region IV-A by providing affordable yet excellent care and appealing to children's needs through promotions like events and advertisements.
The document discusses concepts and tools of social marketing. It emphasizes understanding consumers and using insights to develop strategies that address consumer wants, needs and motivations. Specifically, it recommends segmenting audiences and understanding competition for attention in order to craft appealing messages and programs. Examples focus on using these principles to increase smoking cessation, particularly among routine workers who are heavy smokers.
This document provides an overview of a business developing brain-computer interface devices called NeuroSync. It sees opportunities in the growing brain training and quantified self markets, as existing EEG sensors are bulky and expensive. NeuroSync aims to create an affordable, discrete EEG sensor that fits in the ear canal. It has developed NeuroSync and is working on NeuroSync II and Pulse models. The company expects to generate $4.5 million in first year sales by capturing a small percentage of the Lumosity brain training app's large user base. It is preparing NeuroSync for full production and distribution through multiple online and retail channels.
ADHD+ (ADHD Plus) is an Interactive, Informative and Diagnostic Assistant System for Attention Deficit / Hyper activity Disorder through several platforms.
Marketing ethics deals with the moral principles behind marketing operations and regulation. Societal marketing means satisfying customer needs in a way that enhances consumer and societal well-being, while achieving organizational objectives. Research shows that billions are spent annually marketing directly to children through TV, internet, and DVDs. Children influence over $600 billion in family purchases annually. Marketers view children as the future market and direct campaigns at them to build brand loyalty from a young age. Unethical practices include deceptive advertising, lack of pricing clarity, and targeting especially vulnerable groups like children and the elderly. The effects of marketing to children can include unhealthy consumerism, depression, anxiety, and low self-esteem.
Vision Expo has gone green by eliminating paper session evaluation forms and requiring electronic evaluations online after each course. Attendees are asked to provide feedback, which is important for planning future meetings and providing the best education. The presentation thanks attendees for participating in the event that year.
This document provides an overview of key skills and concepts for being a great consultant. It discusses the differences between internal and external consultants. The objectives of a consultant are to establish collaborative relationships with clients and help identify and solve problems. Key consulting skills include technical abilities as well as interpersonal and consulting skills like listening and building trust. The document also covers stakeholder analysis, different consultant roles, styles and the typical consulting process which involves entry, data collection, feedback, engagement, and termination. Ethical issues for consultants are also addressed.
Similar to Product Market Analysis & Strategy (20)
3. Market Context
Market for BrainCo - Global Digital Brain Health Market
• Web-based, mobile
and biometrics-
based technology
• Assess, monitor
and enhance
cognition and brain
functioning.
4. Market Context
In 2020, The market is forecasted to reach $6 billion
Source: The Digital Brain Health Market report 2012-2020 by SharpBrain http://sharpbrains.com/market-report/
5. Market Context
Source: The Digital Brain Health Market report 2012-2020 by SharpBrain
http://sharpbrains.com/market-report/
Strong Positive Response for the Brain Health
6. Market for Product
As the first product of BrainCo, our product needs
to find a market with clear and strong need,
and accessibility to enter
The ADD/ADHD market is huge, profitable and
eager for a solution.
The ADD/ADHD Market
7. Market for Product - Children
0
1
2
3
4
5
6
7
8
0.00%
2.00%
4.00%
6.00%
8.00%
10.00%
12.00%
14.00%
16.00%
1999 2008 2014 2018
Population:million
Percentage
Rate
Growth Rate
Population
Statistics…
Source: 1. Attention Deficit Hyperactivity Disorder Among Children Aged 5–17 Years in the United States, 1998–2009, L. Akinbami, X. Liu. NCHS Data Brief No. 70, August 2011.
http://www.cdc.gov/nchs/data/databriefs/db70.pdf
2. Child Population: number of children ages 0-17 in the united states by age, 1950-2014 and projected 2015-2050. http://www.childstats.gov/americaschildren/tables/pop1.asp
By 2018, the population of children aging 5-17 diagnosed with ADD/ADHD is
estimated to be 6.7 million
8. Market for Product - Children
An increasing percentage of children aged 5-17 years from families with an
income less than 200% of poverty level will be diagnosed with ADHD.
0
2
4
6
8
10
12
14
16
Percentage of children aged 5-17 years ever diagnosed with
ADHD, by poverty status: United States
Less than 100% of poverty
level
100-199% of poverty level
more than 200% of
poverty level
Source: CDC/NCHS, Health Data Interactive and National Health Interview Survey. Prediction: R square (less than 100%)
is 0.987, R square (100-199%) is 0.899, R square (more than 200%) is 0.899.
9. Market for Product - Children
Insight
• The population of children aged 5-17 diagnosed with
ADD/ADHD will keep increasing
• Most of them are from families with an income less than
200% of poverty level, which is expected to be $50,794.9
for a family of 3 and $60,118.95 for a family of 4 in the
year 2018
• Parameter: Expense for Neurofeedback training is
estimated to be $12,000 in average.
Conclusion: The ADHD patients from lower-to-middle income
families are increasing, whereas they cannot afford
neurofeedback training.
10. Market for Product - Adult
4.4% of 18+ years old adults has ADHD, 1 expected to be a
population of 9.8 million2.
Only 25% of adults diagnosed with ADHD seek medical help.3
Source:
1. http://www.adhdawarenessmonth.org/wp-content/uploads/ADHD-in-the-US-Population-FINAL-English13.pdf
2. http://datacenter.kidscount.org/data/tables/99-total-population-by-child-and-
adult#detailed/1/any/false/869,36,868,867,133/39,40,41/416,417
3. http://www.adaa.org/understanding-anxiety/related-illnesses/other-related-conditions/adult-adhd
41.3% of these cases are classified as severe and would be
eligible for therapeutic intervention
11. Market for Product - Adult
Great lost due to ADHD
• Adults incurred $105 billion–$194 billion (73%–
74%) of the overall excess cost of ADHD.
• The primary costs of adult ADHD are loss of income and
loss of productivity at work.
• Household income is $10,532 to $12,189 less per
person per year ($90.04 billion–$104.20 billion total)
• Many patients complain that ADHD has made them
forget important dates and things, and contributes to
quarrels and divorces.
Source: http://www.chadd.org/Understanding-ADHD/About-ADHD/Data-and-Statistics/Cost-of-
ADHD.aspx#sthash.5ZyOX3Kp.dpuf
12. Market for Product - Adult
Insight
• Adults diagnosed with ADHD seldom seek help
• Possible factors contributing to the phenomenon
might be time, convenience and disposable income.
• Great lost has occurred due to ADHD for adults,
including income and relationships.
Conclusion: Adult patients need a solution that is effective,
affordable and convenient.
13. Need Statement
For both children and adult
An effective and affordable solution to
improve attention level
alleviate ADD/ADHD symptoms
is in great need
15. Current Solution
Medication
Side effect:
• Sleep problems
• Decreased appetite
• Delayed growth
• Headaches and
stomachaches
• Rebound (irritability
when the medication
wears off)
• Tics
• Moodiness and
irritability
16. Current Solution
Behavior Therapy, including parent training
Behavior therapy is a treatment option that can help
reduce these behaviors. It is often helpful to start
behavior therapy as soon as a diagnosis is made.
Cons:
Behavior therapy can only deal with symptoms, but not
as a treatment.
17. Current Solution
Neurofeedback Training
• In 2012, American Academy of Pediatrics lists
Neurofeedback as “Level 1 Research- Best
supported Interventions” for ADHD
• Since then, people has been more open and willing
to accept neurofeedback training.
• Divided by consuming locations, neurofeedback
training can be categorized into institute-based
training and home-based training.
18. Hospitals and Institutes
High expense:
$2000-6000/session, most insurance not covered plus
2-3 sessions needed plus
$150-200 first consulting fee plus
$ 195-250 brain mapping fee
Inconvenient: has to be on premises
Time Consuming
Not Engaging
19. Home-based Solutions
Normally includes a combination of EEG device and
neurofeedback training software.
Price: $400-19,995
Key Players:
NeurOptimal System – has solid silver electrodes, pause the
video or music if distracted, on computers
Versus – works with Muse and a app, has games on tablets
Neuro+ - works with Muse/Emotiv, measures focus level,
stillness and motion responses in a game, on computers
Freedom 7D/Freedom 24 D – FDA-clearance, on computers
20. Home-based Solutions
Cons:
• Effect not guaranteed
• High price (some)
• Not engaging
• Cannot track improvements (some)
• Not convenient, a computer required
22. Direct Competitors
Insights
• A niche market indicating professional and
neurofeedback at the price of $200-1000
• Few competitors can be used on multi digital platform
• The more professional, the less intriguing
• Only a few featuring the improvement tracking function
• Can only play alone
• Integrated using experience is important, including
music, visualization, touch or other motions
24. Target Audience –Children
More severe in hyperactive symptomsHard to sit still. There are too many
things attracting them at the same time
Children with ADHD can also focus, but cannot control their focus
Experience a hard time in building confidence and making friends对
Don’t want to be treated differently due to ADHD
Be pushed to take pills and take training instead of do them at will
Children are users and care about the fun factor. Parents are the
purchasers and care about efficacy
Strong needs from parents and the school to correct their behavior
25. Target Audience – Adult
More ADD than ADHD
Some of them have very successful careers
Complain about the negative effect on career: amnesia, lack
of confidence, low efficiency
Complain about daily life: quarrels between couples due to
amnesia, irritability, impatience for listening
Care more about efficacy and being scientific while less about
the fun factor
Target those who are taking medication, supportive events or
nothing
26. Target Audience
The Choice of Target Audience
Since the needs of children and adults are different, it’s
hard to attract both groups with a single product.
Recommendation:
Children first, and adults later.
27. BIG IDEA
We believe that children with ADHD should study,
play and make friends like other normal children.
Focus 1 can provide a game that children could play
together and enjoy regardless whether they have
ADHD or not.
Key word:
Fun, Share, Concentrate
29. Market Strategy - Product
Design
Colorful, Cool, Potential to make customized stickers
Feature
Share, Fun, Challenging, Visualize and track improvement
Game Settings
Can stand and play in the beginning, integrated nodding, clapping, concentration and other motions to play games, and
emphasizing concentration and sit still gradually.
3D Experience
With bulb first, and potentially lightsaber and other toys
Function
To avoid competing with neurofeedback training therapists and partner with them, our product can be the homework of
a training. It can collect data on trainings and attention levels for therapists, so that they can better know their patients
and help them.
30. Market Strategy - Price
Recommended Retail Price: $300+
Price for School or Nonprofit Organizations:30-40%
off
Zengar: Neuroptimal System $5,500
SenseLabs: Versus $499-749 for headset + $250
for two-year subscription of
the app
NeuroSpire: Neuro+ $299 for a MUSE headset +
$30/month for the software
BrainMaster Technologies: Freedom 7D/ Freedom 24D $6995-19995
C8 science: ACTIVATETM Home Program $195-495
MINDALIVE: DAVID ALERT $395-465
BrainBeat Training Program $249
31. Market Strategy - Promotion
Children
School – free gift/Workshops to share educational info
Showcase in museum of science and kids event
Nonprofit Organization – events
Behavior Therapist – integrate the neurofeedback training in their training program
Game Contest/Meetup
Parents
Supportive events
Seminars – give speech to gain credibility
Regular events – share related knowledge and invite specialist for workshops or events
32. Market Strategy - Place
Media Channel
• ADHD Related Media: ADDitude, social media hot accounts
• Mass Media: Boston Globe, Boston.com,etc.
Distribution:
• Our website, events
• Neurofeedback Training Centers
• When we have several products: physical stores to let people experience our product
Collaborator:
• Actively reach out toy makers to explore other accessory products
• Keep good relationships with NPOs and schools
33. Possible Barriers and Recommendation
Combine IMU into the product
Signal Identification for blinking, nodding and
knocking on the headband
Biggest Barrier ---- Game Development
Schools may not allow us to contact children
directly ---- We may provide educational
information and share knowledge of brain science
and neurofeedback training with children. Free
samples can be used